This document is a horror questionnaire that asks respondents about their horror movie preferences and what influences their decisions to watch certain horror films. It asks about the respondent's age, preferred genres, how often they watch horror films, their favorite horror subgenres, what media text encourages them to watch movies the most, what makes a good or bad trailer or poster, and what type of magazine content or elements on a movie poster interest them.

1. Horror Questionnaire
1 HOW OLD AREYOU?
15 16 17 18 19 20+
2 WHATGENRES OF FILM DOYOU MOSTPREFER?
Comedy Romantic Horror Action Other
If ‘Other’ please state whatgenre of film that you most prefer.
……………………………………
3 WHATPIECE OF MEDIA TEXTENCOURAGES YOU TO WATCH A MOVIETHE
MOST?
Trailer Poster Magazine Feature
4 WHY IS THIS?
………………………………………………………………………………………………………………………………
………………………………………………………………………………………………………………………………
5 HOW OFTENDOYOU WATCHHORROR FILMS?
Never Sometimes Often All the time
6 WHATIS YOUR MOSTPREFERRED SUB-GENRE OF HORROR?
Slasher Comedy Sci-Fi Action
Gothic Supernatural Possession Fantasy

2. 7 WHY IS THIS?
………………………………………………………………………………………………………………………………
………………………………………………………………………………………………………………………………
8 NAMEA MOVIETHATYOU WATCHED PURELY BASED ON THE PROMOTIONAL
CAMPAIGN?WHYWAS ITSOEFFECTIVE?
………………………………………………………………………………………………………………………………
………………………………………………………………………………………………………………………………
………………………………………………………………………………………………………………………………
9 WHATDO YOU FEEL MAKES A TRAILER OR POSTER GOOD?
………………………………………………………………………………………………………………………………
………………………………………………………………………………………………………………………………
10 THINKING OF A HORROR TRAILER THATYOU DID NOTLIKE,WHATDOYOU
FEEL MADETHIS HAPPEN?
………………………………………………………………………………………………………………………………
………………………………………………………………………………………………………………………………
11 WHICH OF THEFOLLOWING TYPES OF FILM MAGAZINE CONTENTWOULD
YOU FIND MOSTINTERESTING?
Interviews Movie news Film reviews Competitions
12 WHO OR WHATDO YOU LIKETO SEEON A HORROR MOVIE POSTER?
Antagonist Protagonist Setting Tagline