Use Video to Drive Leads for Your Club
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This document summarizes a webcast about using video to drive leads. It discusses how video consumption is increasing, especially on mobile devices. It also provides tips on defining the target audience, creating different types of videos for awareness, consideration, conversion and engagement, and platforms for hosting videos like YouTube, Wistia and a custom player. The key takeaways are that online video is an important medium, videos should address the audience's pain points and drive conversion through calls to action.
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Use Video to Drive Leads for Your Club
- 1. PCMA Webcast | Thursday, February 2nd # A S K P C M A Using Video to Drive Leads
- 3. Share Via Twitter # A S K P C M A Follow Us @ E R H E I L @ S T O RY T E L L E R M N
- 4. The Outlook ✓ Why video? ✓ Video types ✓ Best use of video ✓ Where to host video ✓ Q & A # A S K P C M A
- 5. The consumer has changed. They are in control. # A S K P C M A
- 6. # M Y C L U B S T O R I E S# A S K P C M A
- 7. People are drawn to stories, not ads. The challenge is understanding the difference. # A S K P C M A
- 8. Why Video Works Mobile consumption up 100% each year By 2018, 69% of internet traffic will be video 80% of users recall a video ad from the last 30 days 75% of executives watch work-related videos # A S K P C M A
- 9. Fun Facts In warm climates, people watch 6x more video on mobile devices. In cold weather, viewers watch 29% longer. # A S K P C M A
- 10. How can you drive leads with video? # A S K P C M A Create a strategy that moves people through your content.
- 11. How can you drive leads with video? Define your audience Understand content types Create an online strategy Distribute on multiple platforms Create conversion opportunities # A S K P C M A
- 12. Who is your target member? Define the persona Understand their questions/concerns What motivates them to join? What are their fears and objections? What are the key influencers? # A S K P C M A
- 13. 4 Types of Video Awareness Consideration Conversion Engagement # A S K P C M A
- 14. Awareness Videos Attract new visitors Answer questions Educate prospective members Solve specific needs # A S K P C M A
- 15. # A S K P C M A
- 16. Consideration Videos Help the prospective member in their research Educational videos How-to videos Introduction videos # A S K P C M A
- 17. # A S K P C M A SAVE FOR FULL SCREEN or VIDEO
- 18. Conversion Videos What makes you unique? Drive the visitor to a purchase Your brand Testimonials # A S K P C M A
- 19. # A S K P C M A SAVE FOR FULL SCREEN or VIDEO
- 20. Engagement Videos Anthem videos Build member pride and affinity Solidify their “why” # A S K P C M A
- 21. # A S K P C M A SAVE FOR FULL SCREEN or VIDEO
- 22. # A S K P C M A Website E-mail Landing Pages Social Media
- 23. PRO TIP: Remember to post your video on a custom video player AND YouTube!
- 24. Video Platforms YouTube Custom Video Platform Wistia Vimeo Brightcove # A S K P C M A
- 25. Custom Video Player Use Calls-to-Action Detailed statistics View rates Engagement Drop out points # A S K P C M A
- 26. # A S K P C M A SAVE FOR FULL SCREEN or VIDEO
- 27. # A S K P C M A SAVE FOR FULL SCREEN or VIDEO
- 28. Key Takeaways Online video is here and now Know your target audience Identify your pain points Focus on most important videos Drive conversion through CTA’s # A S K P C M A
- 29. Questions? ?# A S K P C M A
- 30. Thank you! ed@storytellermn.com # A S K P C M A