Keep phones on! Tell people you’re here!#SMWFanBrand @SMWTO @JonSinden
A little history… Started with MLSE in Sept of 09. +1,700% +230,000 0 to +750,000 channel views Marketing & Promotions Director in Radio.
Social Media At MLSE: All Parts of our business. (Fan Service, Digital, Public Relations, Ticket Sales, Food & Beverage, TV Networks, Live Events, Retail Operations, Security, People/HR, Community Partners, Corporate Partners, Sales, Communications, Customer Service & more…) Training personalities and staff. Enhancing the Fan Experience.
But really… I’m just a fan who works with other fans. We have amazing access. Would a fan think this is cool?
Relationship between fan and brand. (Tattoo Rule) Our Social Philosophy: Listen. Engage. Be Authentic. Live LIVE events. Sounds simple, right?
Communicating with each other is nothing new. Social Media just makes it easier and faster. People will always talk, listen, communicate. And share things they have an emotional connection with.Real people talking to real people always wins.
Enter Social Media: Next Level Relationships. Public Relations, Customer Service, Corporate Communications, Fan Services, Ticket Sales & Service, Marketing, Digital Content. Helps put a ‘face’ to your organization . People need training! Has totally changed watching Live Events.
We do not have a Twitter/Facebook Strategy. We do have an Engagement Strategy.
Friendship.Answer Everyone.Now, In The Moment.Spread The Love.
The Relationship with F.A.N.S.: We follow back. (if we can) We share. (content, news, stories). We try to answer everyone. We Listen & Acknowledge. We help fans update fans. We believe little things matter. We try to be ‘In The Moment’.
Think about the way youfeel about the team you support.…Really think about it.Q: What if the team felt that way about you?
Where We Are Headed: Deeper Relationship. Different perspective. An embedded Community Manager who goes everywhere the team goes. Live and Accessible 24/7. Master of many trades. A Storyteller with Digital know-how. Trust.
So, We Know...Social Media:People will talk and share experiences, good or bad.People can communicate with each other like never before.The Personal Relationship with your team: People want to be a bigger part of it. A real relationship.Always put the… First.
Thank you for your time. #SMWFanBrand @SMWTO @JonSinden JonSinden