Personalizing The Connection.Fans + Brands +Social Media.      #SMWFanBrand        @JonSinden
An Introduction…
Keep phones on!      Tell people you’re here!#SMWFanBrand @SMWTO @JonSinden
A little history…   Started with MLSE in Sept of 09.            +1,700%              +230,000                    0 to +75...
Social Media At MLSE:  All Parts of our business.     (Fan Service, Digital, Public Relations, Ticket Sales, Food &     B...
But really…    I’m just a fan who works with other fans.    We have amazing access.    Would a fan think this is cool?
Relationship between fan and brand.            (Tattoo Rule)     Our Social Philosophy:               Listen.             ...
Communicating with each other is nothing new. Social Media just makes it easier and faster. People will always talk, li...
Enter Social Media:              Next Level Relationships. Public Relations, Customer Service, Corporate Communications,...
We do not have a Twitter/Facebook Strategy.   We do have an Engagement Strategy.
Friendship.Answer Everyone.Now, In The Moment.Spread The Love.
The Relationship with F.A.N.S.:         We follow back. (if we can)         We share. (content, news, stories).        ...
The Follow Back:
Share: How Game Day/Night Look on Facebook:
Share: Twitter Pointing To Live Event
In The Moment:
We Share:
We Share:   (Stuff you may not see on TV)
EmotionalConnection:
We Like Google Plus:
Pinterest is Shiny & New, but…:
We Answer:
We Answer:
We Answer:   Fan Request
The Big Three “Asks” From Fans:                          Can You                          Follow Me?
The Big Three “Asks” From Fans:                       Who is                       starting                          in   ...
The Big Three “Asks” From Fans:              Can You              Wish Me               Happy              Birthday?
The Big Three “Asks” From Fans:
Random:
We Listen:
Game Updates by Fans:
#TMLtalkThe 1st Live & In TheMoment Twitter-fueled game conversation.
#TMLtalk:
#TMLtalk: Tweet Of The Night
#TMLtalk:
Seek Opportunity:   #BrownBeaut
Think about the way youfeel about the team you        support.…Really think about it.Q: What if the team felt that way abo...
Where We Are Headed:   Deeper Relationship.   Different perspective.     An embedded Community Manager who goes     eve...
Matt at NHL All Star:
So, We Know...Social Media:People will talk and share experiences, good or bad.People can communicate with each other li...
Thank you for your time.    #SMWFanBrand       @SMWTO      @JonSinden      JonSinden
Thank you to ourSponsors and Partners
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Get Personal! The Relationship Between Fan & Brand.

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Recent preso on Social Media & Sports. Keep in mind there are multiple images on each sldie, but slideshare only shows the final image on each slide. If it makes sense, enjoy! @JonSinden

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Get Personal! The Relationship Between Fan & Brand.

  1. 1. Personalizing The Connection.Fans + Brands +Social Media. #SMWFanBrand @JonSinden
  2. 2. An Introduction…
  3. 3. Keep phones on! Tell people you’re here!#SMWFanBrand @SMWTO @JonSinden
  4. 4. A little history… Started with MLSE in Sept of 09. +1,700% +230,000 0 to +750,000 channel views Marketing & Promotions Director in Radio.
  5. 5. Social Media At MLSE: All Parts of our business. (Fan Service, Digital, Public Relations, Ticket Sales, Food & Beverage, TV Networks, Live Events, Retail Operations, Security, People/HR, Community Partners, Corporate Partners, Sales, Communications, Customer Service & more…) Training personalities and staff. Enhancing the Fan Experience.
  6. 6. But really…  I’m just a fan who works with other fans.  We have amazing access.  Would a fan think this is cool?
  7. 7. Relationship between fan and brand. (Tattoo Rule) Our Social Philosophy: Listen. Engage. Be Authentic. Live LIVE events. Sounds simple, right?
  8. 8. Communicating with each other is nothing new. Social Media just makes it easier and faster. People will always talk, listen, communicate. And share things they have an emotional connection with.Real people talking to real people always wins.
  9. 9. Enter Social Media:  Next Level Relationships. Public Relations, Customer Service, Corporate Communications, Fan Services, Ticket Sales & Service, Marketing, Digital Content. Helps put a ‘face’ to your organization . People need training! Has totally changed watching Live Events.
  10. 10. We do not have a Twitter/Facebook Strategy. We do have an Engagement Strategy.
  11. 11. Friendship.Answer Everyone.Now, In The Moment.Spread The Love.
  12. 12. The Relationship with F.A.N.S.:  We follow back. (if we can)  We share. (content, news, stories).  We try to answer everyone.  We Listen & Acknowledge.  We help fans update fans.  We believe little things matter.  We try to be ‘In The Moment’.
  13. 13. The Follow Back:
  14. 14. Share: How Game Day/Night Look on Facebook:
  15. 15. Share: Twitter Pointing To Live Event
  16. 16. In The Moment:
  17. 17. We Share:
  18. 18. We Share: (Stuff you may not see on TV)
  19. 19. EmotionalConnection:
  20. 20. We Like Google Plus:
  21. 21. Pinterest is Shiny & New, but…:
  22. 22. We Answer:
  23. 23. We Answer:
  24. 24. We Answer: Fan Request
  25. 25. The Big Three “Asks” From Fans: Can You Follow Me?
  26. 26. The Big Three “Asks” From Fans: Who is starting in net tonight?
  27. 27. The Big Three “Asks” From Fans: Can You Wish Me Happy Birthday?
  28. 28. The Big Three “Asks” From Fans:
  29. 29. Random:
  30. 30. We Listen:
  31. 31. Game Updates by Fans:
  32. 32. #TMLtalkThe 1st Live & In TheMoment Twitter-fueled game conversation.
  33. 33. #TMLtalk:
  34. 34. #TMLtalk: Tweet Of The Night
  35. 35. #TMLtalk:
  36. 36. Seek Opportunity: #BrownBeaut
  37. 37. Think about the way youfeel about the team you support.…Really think about it.Q: What if the team felt that way about you?
  38. 38. Where We Are Headed:  Deeper Relationship.  Different perspective. An embedded Community Manager who goes everywhere the team goes. Live and Accessible 24/7. Master of many trades. A Storyteller with Digital know-how. Trust.
  39. 39. Matt at NHL All Star:
  40. 40. So, We Know...Social Media:People will talk and share experiences, good or bad.People can communicate with each other like never before.The Personal Relationship with your team: People want to be a bigger part of it. A real relationship.Always put the… First.
  41. 41. Thank you for your time. #SMWFanBrand @SMWTO @JonSinden JonSinden
  42. 42. Thank you to ourSponsors and Partners

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