A month or so ago, Talent Lab reached out and asked if I'd be interested in speaking at their upcoming event, The Gathering. I was initially caught off guard by the ask (what? me? really?), but beyond honoured - and really, how could I say no? After saying HELL YES, I spent a few days brainstorming what I could speak about. It initially felt like a challenge to figure out what "I" (HR lady by day, not a Recruiter!) could speak to a brilliant group of talent acquisition professionals about... but then... it hit me. Branding. Learn more about the talk at: http://talentlabyvr.wordpress.com

1. BRANDING
YO SELF J O I N T H E C O N V E R S AT I O N : #T AL E N T L AB Y V R
Everything you wanted to know (and more) about:

2. A LITTLE ABOUT ME
@JILLIANWALKER
By Day: Building teams & things in video games
By Eve: Distraught that The Good Wife is ending
Favourite Social Platform for
Becoming a Better Human Being:
Twitter
Favourite Social Platform for Branding,
Engagement & Short Attention Spans:
Instagram
Favourite Social Platform for Laughing a Ton &
Generally Being Confused:
Snapchat

3. LETS TALK
BRANDING...
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4. "WHETHER YOU LIKE IT
OR NOT, YOU HAVE A
PERSONAL BRAND."
- @GARYVEE, CEO VAYNERMEDIA
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5. THE
BASICS
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Average vs. Purpose
Branding
Reputation
Social Platforms
Giving Back
Self-Promotion vs.
Being a Leader

6. "WHAT PEOPLE WANT
TO SEE IS RECRUITERS
HAVING A VOICE, BEING
THEMSELVES, AND
EMPLOYEES BEING ABLE
TO DO THAT AS WELL."
- @MATTCHARNEY, RECRUITING DAILY
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7. THE
VALUE
ADD
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Your Brand (& Future!)
Your Employer's Brand
Relationship Building
Talent Pipeline
Growth & Development
Opportunity

8. WHAT DO YOU NEED
TO DO?
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9. JOIN THE CONVERSATION: #TALENTLABYVR
GET STARTED ON SOCIAL
Decide if you're ready
Identify what "branding" means to you
Reevaluate your online presence
Get up to speed on the basics
Listen and learn (on repeat)
Be purposeful about what you share
Engage, engage, engage
Show gratitude and send thank you's

10. DISTRIBUTION VS.
STORY-TELLING.
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11. BADASS
BRANDS
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@stacyzapar
@joelgascoigne
@timsackett
@thisislars

12. JOIN THE CONVERSATION: #TALENTLABYVR
LIFE (& BRANDING) LESSONS
Your brand doesn't matter if you're not doing the work
#dothework
Always be real, authentic and you
Lead with your heart
Talk about what you know
Transparency always wins
Be open-minded (ie. "what the hell is peach?")
Never, ever, ever, automate
Play nice #dontbeajerk

13. FOUR WORDS.
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14. CONTINUE THE CONVERSATION: #TALENTLABYVR
#REALTALK RESOURCES
@JILLIANWALKER
@HEY-JILLIAN
First, watch this video:
"Building a Personal Brand" on Udemy (2 hrs; $24!)
Then read these books:
"The Thank You Economy" and
"Jab, Jab, Jab, Right Hook"
by Gary Vaynerchuck
Then read this:
"The Authentic Person's Guide to Self-Branding"
in Fast Company
BOOM:
Now all you need to do is start.
Y O U C AN F I N D M E
O N L I N E AT :