Enabling secure management and distribution of live, linear and on demand video, Video Cloud migrates traditional broadcast transmission, cloud based media management, security and online streaming capabilities into a scalable, cloud-based alternative to traditional premise-based video delivery architectures.

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Vinayagam Mariappan
Video Cloud Technology
eSILICON LABS
(An Embedded Network and Multimedia Solutions Provider)

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Agenda
Introduction
Cloud Computing
Service models of Cloud computing
Video Cloud
Level 3 Video Cloud

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The Video Cloud :
Enabling secure management and distribution of
live, linear and on demand video

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• The storing of data and applications on remote servers, and
accessing them via the internet rather than saving or
installing them on your personal or office computer
• Its not only store the data. Its:
– Inexpensive
– Efficient
– Flexible
• Allows work anywhere and anytime
Cloud Computing

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• Cloud computing has two parts
Cloud Computing...
Client side and collection of servers and computers owned by 3rd party who stores the data

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• Deployment models of Cloud Computing
– Private cloud (only one organization on a private network)
– Public cloud (owned by Cloud Service Provider)
– Hybrid cloud (Combination of Private and Public)
Cloud Computing…

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• IaaS (Infrastructure as a Service)
• PaaS (Platform as a Service)
• SaaS (Software as a Service)
Service models of Cloud Computing

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• SaaS (Software as a Service)
– SaaS is a distribution model that delivers software applications over
the Internet; these are often called Web services
– Microsoft Office 365 is a SaaS offering for productivity software and
email services
– Users can access SaaS applications and services from any location
using a computer or mobile device that has Internet access.
Service models of Cloud Computing…

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• PaaS (Platform as a Service)
– Provides host development tools on their infrastructures
– Users access those tools over the Internet using APIs, Web portals or
gateway software
– Used for general software development and many PaaS providers will
host the software after it's developed.
– Common PaaS providers include Salesforce.com's Force.com,
Amazon Elastic Beanstalk and Google App Engine.
Service models of Cloud Computing…

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• IaaS (Infrastructure as a Service)
– IaaS providers such as AWS supply a virtual server instance and storage,
as well as application program interfaces (APIs) that let users
migrate workloads to a virtual machine (VM)
– Users have an allocated storage capacity and start, stop, access and
configure the VM and storage as desired
– IaaS providers offer small, medium, large, extra-large, and memory- or
compute-optimized instances, in addition to customized instances, for
various workload needs.
Service models of Cloud Computing…

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• Video Cloud migrates traditional broadcast transmission, cloud
based media management, security and online streaming
capabilities into a scalable, cloud-based alternative to traditional
premise-based video delivery architectures.
• Includes the ability to store and manage post-production content
and securely deliver live, file-based and linear video to Direct-
To-Home (DTH) networks or directly to consumers via tablets,
consoles, connected TVs and other viewing devices.
• Video Cloud Services combine content delivery, video broadcast
and cloud storage capabilities to create a more scalable, secure
and streamlined approach to global content distribution.
Video Cloud

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Video Cloud…

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• Video Cloud Functional Scope
– The Video Cloud support several common video creation, management
and distribution usage scenarios
– Functional Scope includes:
▫ Channel Distribution
▫ Channel Origination
▫ Internet TV
▫ Live Events
▫ Video On Demand
▫ TV Everywhere
Video Cloud…

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• Video Cloud Functional Scope
– Channel Distribution – Fully managed end-to-end delivery of television
programming content globally to more than forty DTH platforms via fiber
optic network and/or via satellite, including time delay, transcoding,
signal conversions and logo insertion services.
– Channel Origination – Fully managed platform for uploading and
managing content as well as linear playlist creation and graphics
insertion. Integrated with fiber and/or satellite distribution and/or CDN
services.
– Internet TV – Full management of personalized and/or linear TV
programming from media libraries via XML playlists. Adaptive bitrate
streaming and encoding into HTTP Live Streaming (HLS), HTTP
Dynamic Streaming (HDS), HTTP Smooth Streaming (HSS), Real Time
Messaging Protocol (RTMP), and secure delivery protocols.
Video Cloud…

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• Video Cloud Functional Scope
– Live Events – Live video delivery for traditional TV and/or online
streaming from around the world
– Video On Demand – Transcoding for virtually any viewing device, secure
cloud-based storage and management of content libraries, and adaptive
bitrate video delivery via HLS, HDS, HSS and RTMP.
– TV Everywhere – Ability to acquire cable video content via fiber or
satellite, encode video for multiple viewing devices, control access to
content by integrating with digital rights management (DRM) services
and deliver a high quality viewing experience to users.
Video Cloud…

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• The Level 3® Video Cloud is the trusted global provider of video acquisition,
distribution, storage and delivery for many of the world’s largest and most
innovative broadcasting and media companies. From OTT to full time channel
distribution end-to-end video services and solutions on top of it’s
global network.
• Level 3 offers a wide range of telecommunications services and transmission
of content over their backbone networks. The company is focused on
providing services to companies in need of wide band data transmission, such
as telecommunications companies, cable TV operators, universities,
companies that provide web hosting services, and other, smaller ISPs. The
company provides backhaul video from stadiums and arenas for US
broadcasts of matches NBA, NHL, MLB, and NFL.
• The world's largest telecommunications companies use the services of Level 3,
including 10 of Europe's largest and the 10 largest US companies.
Infrastructure companies anyway available in about 90% of the US population
through smaller operators intermediary.
Level 3 Video Cloud

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• Features
– Access our cloud your way. IP, ASI, video loop, broadcast fiber and
more. Bring your own access or use ours.
– Leave the encoding to us. We stay up to date on popular broadcast,
Internet and mobile formats so you don’t have to.
– Global Broadcast contribution/distribution and Internet-adaptive bit-rate
streaming (live and on-demand).
– Adaptive Origin Storage for Internet video files.
– Teleport assets are integrated directly into the Video Cloud, enhancing our
reach and ability to deliver HD-quality video across the globe.
– All services are backed by 24 x 7 quality assurance and monitoring, and
our integrated customer media portal.
Level 3 Video Cloud…

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• Features
– Access our cloud your way. IP, ASI, video loop, broadcast fiber and
more. Bring your own access or use ours.
– Leave the encoding to us. We stay up to date on popular broadcast,
Internet and mobile formats so you don’t have to.
– Global Broadcast contribution/distribution and Internet-adaptive bit-rate
streaming (live and on-demand).
– Adaptive Origin Storage for Internet video files.
– Teleport assets are integrated directly into the Video Cloud, enhancing our
reach and ability to deliver HD-quality video across the globe.
– All services are backed by 24 x 7 quality assurance and monitoring, and
our integrated customer media portal.
Level 3 Video Cloud…

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• The Video Cloud is built utilizing infrastructure and services that
are wholly owned and developed by Level 3.
• Global Fiber Network
– The foundation of the Video Cloud is more than 100,000 miles of
intercity fiber and 35,000 miles of subsea fiber, all connecting more than
45 countries in North America, Europe, Latin America and Asia
– Fiber network interconnects 50 data centers comprising more than eight
million square feet of technical and data center space
– The network also includes 30,000 metro route miles connecting more than
13,500 buildings and traffic aggregation points
– Fiber network reach is significant because it allows Programmers,
Production Studios, Venues, Multichannel Video Programming
Distributors (MVPDs) and other Enterprises to physically connect to the
Video Cloud and, by extension, to one another
– Foundation of the IP, data center, CDN, video transport and other video
services that comprise the Video Cloud.
Level 3 Video Cloud…

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• Content Delivery Network
– Currently the Level 3’s Content Delivery Network has 26.8Tbps of
deployed capacity and can transmit more than 10 million minutes of live
broadcast video annually
– The CDN is deployed at data centers spanning five continents.
• Fiber Access to Event Venues
– The Video Cloud is connected to more than 160 major live events venues
around the world via the Level 3 Vyvx® offering
– Venues include professional and college stadiums and arenas, studios,
theaters, convention facilities and other enterprise locations
– A patented set of technologies, branded as Vyvx®, delivers a full suite of
HD video transmission, compression and secure video backhaul services
at connected venues.
Level 3 Video Cloud…

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• Cloud-Based Storage
– The Video Cloud’s storage network consists of storage arrays deployed in
data centers in Europe and the United States with full mirroring and
failover across both sites.
– Level 3 markets this storage service as Cloud Content Exchange
– More than 1 billion video files currently are stored on the Level 3®
Network
Level 3 Video Cloud…

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• Video Delivery Solutions
Level 3 Video Cloud…

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Thank You