SlideShare a Scribd company logo
Within the broadcasting
& telecommunication
sector includes:



                          Operators
                          Device CE
                          Broadcasters
                          Advertisers
The Broadcaster Problem
●Digital Content & Devices are growing out of control
●Consumers want TV to interconnect between devices

●TV Subscriptions migrating to Online media

●Audience data and analytic
Today's Telco Challenge
       The challenge is optimizing multi-screen TV video delivery to
       expected performance levels for users on the operator's networks

The Issues
1.Existing Internet Services does not deliver broadcast quality HDTV
2. Existing Transport Protocols are not designed for Video
3. Today's Over The Top Video Services have severe limitations
4. Delays are caused by high latency, buffering,, and packet loss
Most operators don't want to
                          build their own network



Yet, as their brand is paramount to them-they resist
selling a third party's branded coverage

Operators provides network users to access the global
market of digital content

Broadcasters can expand their digital assets onto apps
on mobile, TV, STB, & PS3

Utilizing Molabtvx's commercially proven scalable
technology, Operators and Broadcasters can deliver
content any device, any where, anytime
PAN-ASIA HD-MDN
                     Global Media Interoperability Grid

                                                    PLANS IN PROGRESS

                                                     AUG2011




                                                     2012


MALAYSIA
Integrated JUN2011




                                                PAN-ASIA Media Grid initiative
                          A major new aimed at harmonizing the broadcast and
                      broadband delivery of entertainment to the end consumer
                                       through connected TVs, mobile and STB
Simplified TV Solution
Service : End to End
• Increased interconnections between Pay TV Services, users, & devices
• Select, Edit & Deliver from a worldwide selection of Newly Released, Old, and Live Now content
• Package uncompressed or encoded content into CloudwiredTV transport packets
• Extend Broadcaster's audience reach by providing a Cloud broadcast Service to distribute to operator network user
• Secure broadcasts with authentication and content encryption




                      IP-based multi-media transport platform
TVCloud VOD & Storage




                                             Content Provider License




                       Core Viewer Subscription



Content Provider:Broadcaster Fee    Business Models
                                    PO: Platform Operator (IaaS)
                                    CV: Core Viewer (PaaS)
                                    CP: Content Provider (SaaS)
                                    TVCloud Vod&Storage
Products&Services
Hybrid Cloud Broadcast Infrastructure
Media Grid Interorability -
       PAN-ASIA (Power All Network) Deployed JUN2011
Live TV Streaming 24/7 real-time streaming over IP
TVCloud VOD & Storage
Multi-Screen Device Streaming
Molabtvx D3- Portal
Custom Media Players
Advance Encoding
       Dynamic Adaptive Encoding
       'On the Fly' URL Encode Push
HD-Quality up to 720P
Pryracy Encrypt*
WIP-InStream Ad Live
Guaranteed Delivery

There are several mechanisms to provide guaranteed high quality service to the customer base.

First, since the popular content will most likely be cached in Media Grid Engines located within the last mile, the
content has fewer router hops to travel, so fewer places in which congestion may occur.

Secondly, we expect the last mile providers will be motivated to upgrade their infrastructure (or are already upgrading
their infrastructure) in order to realize the incremental revenue described here.

Third, there is real incentive to prioritize these high-priority bits that will generate incremental revenue over those
that are sold today as part of a best-effort Internet Service. We expect queue prioritization and similar solutions will
be employed in hardware to maximize the likelihood of realizing the incremental revenue.

Finally, there are mechanisms within the Media Grid Engines to strategically time the injection of traffic such that it
misses the encountered congestion along the path.
Click on TV Channel
Device Preference and enjoy!




                               DEMO
CASE STUDY Telekom Malaysia TM

The operator is broadcasting in both DVB and NTSC delivering TV and Radio content, using a Hybrid Cloud Broadcast
TVPush VOD Serviceswireless CATV transmission system with 100,000 subscribers using set-top boxes.

Content: Telco-Entertainent
• OVer 250+ Licensed Network Broadcast Feeds & Content Available
• Diversify entertainment channels portfolio
• Live & On Demand content, exclusive to Hybrid Pay TV
• Broad range of language content offering
• Give new and existing customers new reasons to join, watch, & interact with HyppTV-Telekom Malaysia

Service : End to End
• Increased interconnections between Pay TV Services, users, & devices
• Select, Edit & Deliver from a worldwide selection of Newly Released, Old, and Live Now content
• Package uncompressed or encoded content into CloudwiredTV transport packets
• Extend Broadcaster's audience reach by providing a Cloud broadcast Service to distribute to operator network user
• Secure broadcasts with authentication and content encryption
The plan, over the short term, is to eventually bring down the cost of Internet protocol (IP) transit by buying
    international bandwidth in bulk. In the longer term, the goal is to be partners of submarine cable (one which is
    laid beneath the sea) networks that reach US and European shores.


IP transit cost makes up about 10%-40% of total Internet cost for a player. This is what players pay to buy capacity on
      submarine cables to enable customers to access sites, the bulk of which are located in the United States and
      Europe as well in India or Australia.


IP transit is in demand, given the rising demand for broadband services. For a small player, it can be a challenge to buy
      capacity at a cost that allows it to make a profit.
Special Sauce
Customer Acquisition
Partners
ACEVISION ASIA



      Acevision would partner with startup transcoding company, Molabtvx HD-MDN, leveraging IP based technologies to deliver
      advance services quickly and cost-effectively.

      The joint initiatvies would deploy a rights management engine to control access to content ased on a variety of business
      rules, including device attributes, content format, geo location, and subscriber tier of service

      The deployment demonstrates the ability of a hybrid cloud broadcasat infrasturucture and the power of a broadcasting
      encoding software to delivery pay tv services on a vast scale with enterprise grade reliability

      Molabtvx content is encoding in MPEG-4, which uses only half of the bandwidth of traditional MPEG3 encoding and allows
      the service provider to offer high impact HD Services

      The solution offers advance video management capabilities together with efficent video distribution through a hybrid
      cloud content delivery network deployed by the service provider, offering content security and QOS found today on Tv
      set top boxes to a broader range of devices.
Competion
Team
Current Status
Fiancial Projection
Funding Needs
Exit stragte
MOLABTVX-MDN

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Molabtvx

  • 1.
  • 2. Within the broadcasting & telecommunication sector includes: Operators Device CE Broadcasters Advertisers
  • 3. The Broadcaster Problem ●Digital Content & Devices are growing out of control ●Consumers want TV to interconnect between devices ●TV Subscriptions migrating to Online media ●Audience data and analytic
  • 4. Today's Telco Challenge The challenge is optimizing multi-screen TV video delivery to expected performance levels for users on the operator's networks The Issues 1.Existing Internet Services does not deliver broadcast quality HDTV 2. Existing Transport Protocols are not designed for Video 3. Today's Over The Top Video Services have severe limitations 4. Delays are caused by high latency, buffering,, and packet loss
  • 5. Most operators don't want to build their own network Yet, as their brand is paramount to them-they resist selling a third party's branded coverage Operators provides network users to access the global market of digital content Broadcasters can expand their digital assets onto apps on mobile, TV, STB, & PS3 Utilizing Molabtvx's commercially proven scalable technology, Operators and Broadcasters can deliver content any device, any where, anytime
  • 6. PAN-ASIA HD-MDN Global Media Interoperability Grid PLANS IN PROGRESS AUG2011 2012 MALAYSIA Integrated JUN2011 PAN-ASIA Media Grid initiative A major new aimed at harmonizing the broadcast and broadband delivery of entertainment to the end consumer through connected TVs, mobile and STB
  • 7. Simplified TV Solution Service : End to End • Increased interconnections between Pay TV Services, users, & devices • Select, Edit & Deliver from a worldwide selection of Newly Released, Old, and Live Now content • Package uncompressed or encoded content into CloudwiredTV transport packets • Extend Broadcaster's audience reach by providing a Cloud broadcast Service to distribute to operator network user • Secure broadcasts with authentication and content encryption IP-based multi-media transport platform
  • 8. TVCloud VOD & Storage Content Provider License Core Viewer Subscription Content Provider:Broadcaster Fee Business Models PO: Platform Operator (IaaS) CV: Core Viewer (PaaS) CP: Content Provider (SaaS) TVCloud Vod&Storage
  • 9. Products&Services Hybrid Cloud Broadcast Infrastructure Media Grid Interorability - PAN-ASIA (Power All Network) Deployed JUN2011 Live TV Streaming 24/7 real-time streaming over IP TVCloud VOD & Storage Multi-Screen Device Streaming Molabtvx D3- Portal Custom Media Players Advance Encoding Dynamic Adaptive Encoding 'On the Fly' URL Encode Push HD-Quality up to 720P Pryracy Encrypt* WIP-InStream Ad Live
  • 10.
  • 11.
  • 12. Guaranteed Delivery There are several mechanisms to provide guaranteed high quality service to the customer base. First, since the popular content will most likely be cached in Media Grid Engines located within the last mile, the content has fewer router hops to travel, so fewer places in which congestion may occur. Secondly, we expect the last mile providers will be motivated to upgrade their infrastructure (or are already upgrading their infrastructure) in order to realize the incremental revenue described here. Third, there is real incentive to prioritize these high-priority bits that will generate incremental revenue over those that are sold today as part of a best-effort Internet Service. We expect queue prioritization and similar solutions will be employed in hardware to maximize the likelihood of realizing the incremental revenue. Finally, there are mechanisms within the Media Grid Engines to strategically time the injection of traffic such that it misses the encountered congestion along the path.
  • 13.
  • 14. Click on TV Channel Device Preference and enjoy! DEMO
  • 15. CASE STUDY Telekom Malaysia TM The operator is broadcasting in both DVB and NTSC delivering TV and Radio content, using a Hybrid Cloud Broadcast TVPush VOD Serviceswireless CATV transmission system with 100,000 subscribers using set-top boxes. Content: Telco-Entertainent • OVer 250+ Licensed Network Broadcast Feeds & Content Available • Diversify entertainment channels portfolio • Live & On Demand content, exclusive to Hybrid Pay TV • Broad range of language content offering • Give new and existing customers new reasons to join, watch, & interact with HyppTV-Telekom Malaysia Service : End to End • Increased interconnections between Pay TV Services, users, & devices • Select, Edit & Deliver from a worldwide selection of Newly Released, Old, and Live Now content • Package uncompressed or encoded content into CloudwiredTV transport packets • Extend Broadcaster's audience reach by providing a Cloud broadcast Service to distribute to operator network user • Secure broadcasts with authentication and content encryption
  • 16.
  • 17. The plan, over the short term, is to eventually bring down the cost of Internet protocol (IP) transit by buying international bandwidth in bulk. In the longer term, the goal is to be partners of submarine cable (one which is laid beneath the sea) networks that reach US and European shores. IP transit cost makes up about 10%-40% of total Internet cost for a player. This is what players pay to buy capacity on submarine cables to enable customers to access sites, the bulk of which are located in the United States and Europe as well in India or Australia. IP transit is in demand, given the rising demand for broadband services. For a small player, it can be a challenge to buy capacity at a cost that allows it to make a profit.
  • 20. Partners ACEVISION ASIA Acevision would partner with startup transcoding company, Molabtvx HD-MDN, leveraging IP based technologies to deliver advance services quickly and cost-effectively. The joint initiatvies would deploy a rights management engine to control access to content ased on a variety of business rules, including device attributes, content format, geo location, and subscriber tier of service The deployment demonstrates the ability of a hybrid cloud broadcasat infrasturucture and the power of a broadcasting encoding software to delivery pay tv services on a vast scale with enterprise grade reliability Molabtvx content is encoding in MPEG-4, which uses only half of the bandwidth of traditional MPEG3 encoding and allows the service provider to offer high impact HD Services The solution offers advance video management capabilities together with efficent video distribution through a hybrid cloud content delivery network deployed by the service provider, offering content security and QOS found today on Tv set top boxes to a broader range of devices.
  • 22. Team