Elemental provides software-defined video solutions that allow for flexible and rapid deployment of video services. Their solutions can scale from mobile to broadcast delivery, simplifying operations for customers. Elemental solutions are integrated with AWS services to allow easy scaling of video workflows in the cloud or on-premises. This allows customers like Globosat and Net to deliver live Olympic coverage across devices to millions of viewers in a cost-effective and simplified manner.

3. Flexible and Rapid Deployment
Mark Cousins, Manager, Professional Services, Asia/Pacific
ELEMENTAL SOFTWARE-DEFINED VIDEO SOLUTIONS
8 November 2016

4. TRENDS
4

5. Confidential
DEMOGRAPHIC SHIFT FROM FIXED TO MOBILE CONTINUES
5
0%
25%
50%
75%
100%
16-19 20-24 25-34 35-44 45-59
Tablet screen
Smartphone screen
Laptop screen
Desktop screen
TV screen
Source: Ericsson Media Vision and TV Media 2015 Global Consumer Insights
Total weekly TV/video viewing time by age group, by device
Base: Population aged 16-59 with broadband at home who watch any type of TV/Video at least weekly in Brazil, China, Germany, South Korea, Spain, Sweden, Taiwan, UK &US

6. Confidential
46%
35% 36%
33%
13%
27%
50%
45%
40%
36%
31% 30%
HD quality Time shift/
On demand
Free from
ads/commercials
A la carte TV-
/video package
My TV-/
Video content
anywhere
4K/UHD quality
2011
2015
MULTISCREEN, THE MOST SIGNIFICANT TREND
6
Source: Ericsson Media Vision and TV Media 2015 Global Consumer Insights
Percentage of consumers that say each TV Media feature is important
(top 2 answers on 7-graded scale)
Base: Population aged 16-59 with broadband at home who watch any type of TV/Video at least weekly in UK
Largest
increase
(+18%)

7. Confidential
Trade capital expense
for variable expense
Pay for media you store
and process, as you go
Benefit from massive
economies of scale
AWS helps you adapt your media
storage and compute needs
Stop guessing capacity
Handle unpredictable and
bursty media needs
Increase speed and agility
Shorten time-to-market, test out
new approaches
Go global in minutes
Global availability
instantly, with no commit
Stop maintaining data centers
Focus your resources on your
media needs
DIGITAL MEDIA MIGRATING TO THE CLOUD

8. ELEMENTAL OVERVIEW

9. Confidential
Elemental is the leading supplier of software-defined video solutions for multiscreen content delivery
PERFECTING THE MEDIA EXPERIENCE
9
Connecting viewers with content at massive scale

10. Confidential
QUICK FACTS
• Celebrating 10 years since founding!
• Industry’s first massively parallel
software-based transcoder using GPU
technology
• Headquarters in Portland, Oregon, with
offices around the world. Asia HQ in
Hong Kong.
• Now a wholly-owned subsidiary of
Amazon Web Services
• Approximately 400 employees
• Innovators in the software-defined
video space

11. Confidential
VIDEO ARCHITECTURES ARE NO LONGER STATIC, THEY’RE ELASTIC
11
DevicesElemental
SERVER
Elemental
CONDUCTOR
Elemental
LIVE
Elemental
STATMUX
Elemental
DELTA
Elemental
DELTA
Amazon
CLOUDFRONT
Managed
Network
Live
On Demand
S3
CMS / WFM DRM QC Ad Decision AWS Storage NAT Services Fingerprinting Watermarking
Interoperable Components
Appliance
Virtual
Machine
AWS
Cloud
Supported Infrastructures
Source Processing & Management Delivery Display
The most powerful video processing software
combined with the most scalable cloud infrastructure
Relevant AWS
services will be
integrated to
enable turnkey
solutions
Additional
cloud ingest
solutions
coming
soon
New service
models
coming
soon

12. Confidential
850+ CUSTOMERS, 70 COUNTRIES, LIVE AND ON-DEMAND
12
Pay TV Operators Content Owners Broadcast / Sports / Other
*Sample listing of disclosed media customers

13. Confidential
APAC CUSTOMER SEGMENTATION
13
Pay TV Operators
Content Owners
Broadcast / Sports
Other

14. Confidential
WHERE ELEMENTAL SOLUTIONS FIT
Markets
Enterprise Government
Broadcasters
Content Programmers
Pay TV Operators
Content
Live
On Demand
S3
Consumption
Devices
14

15. IDEAL COMBINATION
15

16. Confidential
SUITE OF SOLUTIONS
File-based transcoding for multiscreen applications
Live encoding for online and mobile delivery
Unified video management
Video processing in the cloud
Video delivery infrastructure
Dynamic bandwidth allocation
Solution portfolio runs
on any infrastructure
16

17. Confidential
AWS M&E BUILDING BLOCKS
Amazon
DELIVERY
CloudFront – Global Content Delivery Network with Monitoring,
Analytics and customization at the edge
Amazon
STORAGE
S3, Glacier, EFS & EBS – Durable, scalable and secure solutions for
on-line and archival content storage
Amazon
PROCESSING
Elastic Transcoder – Scalable and cost effective video processing
and transcoding
Amazon
COMPUTE
EC2 – Resizable general purpose compute capacity featuring instance
types optimized for processing video, analytics
Amazon
INGEST
Direct Connect; Snowball; S3 Transfer Accelerator – Upload
options for content and files of all sizes
Amazon
ANALYTICS
Analytics – Data ingest, event/data processing and analysis for
customer segmentation, recommendation engines, sentiment analysis

18. Confidential
• Together AWS and Elemental give customers:
 The ability to efficiently scale video infrastructure as IP delivery increases
 Deeply integrated platforms to create innovative new service offerings
 Solutions for the next generation of challenges, such as cloud DVR
• World’s most advanced cloud infrastructure
• Secure, elastic, scalable, cost effective
• Scale over 190 countries, +1M customers
ACQUISITION RATIONALE
18
• Deep video processing expertise
• Scale operations, monetize, deliver content
• Proven with +850 media leaders

19. Confidential
THREE APPROACHES TO MEDIA SOLUTIONS ON AWS
Custom: Build Your OwnElemental Media Solutions Partner-Based
Custom
APIs
Marketplace
AMIs
Other
3rd party
Interface(s)Interface(s)
Partner Platform / App
(e.g. Aspera, Ooyala)
Other
3rd party
Interface(s)
Elemental APIs (e.g.
Live, Delta)
Other 3rd
party
Appliance
VM
EFS /
EBS
S3 /
Glacier
EC2
RDS /
NoSQL
Lambda
SWF
Other
AWS SERVICESOn-Premises

20. CUSTOMER USE CASES & REFERENCE ARCHITECTURES
20

21. Confidential
PROVING MEDIA WORKFLOWS IN THE CLOUD
VOD
Workflow
21
DISPLAY DEVICES
IP & HD-SDI
HEVC
SOURCEON-PREMISES
Storage
Amazon S3
H.264 ABR
CLOUD DEPLOYMENT CDN
Amazon
CloudFront
Live-to-VOD & JITP
3RD PARTY CDN
24/7 Linear
Workflow
Live-to-VOD
Workflow
S3
Live Event
Streaming Workflow

22. Confidential
BBC DAILY CATCH-UP: POWERED BY ELEMENTAL & AWS
coverage
coverage
Solution
Challenge Benefit
Rapid delivery of content with the
flexibility to easily adopt new formats
and standards ensuring service
availability on all devices
Cloud-based resources provide elastic
video processing capacity with
dynamic scaling to absorb spikes in
demand
Serve catch-up programming to
millions of users per day across 1,000
multiscreen device types

23. Confidential
• Video Factory captures live broadcasts and sends to Amazon cloud storage
• Processing jobs get picked up by idle transcoder or create new instance
• Elemental Cloud processes multiple H.264 ABR video streams
• Elemental Cloud ramps dynamically with processing demand on AWS EC2
BBC VIDEO FACTORY WORKFLOW
Live TV
SOURCE iPLAYER DISPLAY DEVICESSTORAGE
AWS S3
ELASTIC VIDEO PROCESSINGDATA TRANSFER
AWS Direct Connect
CDN
Delivery

24. UNIFYING THE WORLD’S BIGGEST SPORTS EVENT

25. Confidential
USHERING IN THE ERA OF ALL-DIGITAL SPORTS EXPERIENCES
25
• Pan American Games
• Rugby World Cup
• On-Demand ESPN
2011
• Streaming 2012 Summer Games
• Stanford Athletics instant replays
• WWE live streaming
• MLBAM on-demand content
2012
• World’s first live 4K Ultra HD HEVC
transmission (Osaka Marathon)
• Canal del Fútbol (CDF) SVOD
streaming platform
2013
• Streaming 2014 Winter Games
• Elemental Cloud for World Cup
• Globosat, Broadcom and
Elemental live 4K satellite
broadcast of World Cup
2014
• Pac-12 live streaming 24x7
• Cricket World Cup
• Levi’s Stadium instant replays
2015
• BT Sport Ultra HD, first
live sports 4K UHD
channel in the UK
• Globo Play OTT service
2016

26. Confidential
UNIFYING BIGGEST SPORTS EVENT ON MULTIPLE AXES
26
Elemental helps global broadcasters, pay TV providers and sports programmers
stream summer’s biggest sports to hundreds of millions
Mexico
Canada
Brazil
United
Kingdom
France
India
Australia
Malaysia
Taiwan
Korea
Japan
Uruguay
Denmark
Norway
Sweden
New Zealand
United States

27. Confidential
SOFTWARE’S POWER TO SIMPLIFY COMPLEXITY FOR GLOBOSAT
Challenge
• Globosat is Brazil’s leading broadcaster, serving about
50 million viewers throughout the entire region
• Provide subscribers a unified viewing experience of all
Olympic events at any time on any device
coverage
• SDV architecture allows support for HD-SDI today with
flexibility to support SMPTE 2022-6 (SDI over IP) in
the immediate future to efficiently transport media
signals over IP networks for reduced complexity
• To meet massive consumer demand for live-streamed
coverage of the events, Globosat added an additional
16 (HD) channels to its output, plus 40 services
Benefit
coverage
Solution
• Signals are generated at international broadcast center
located in Rio de Janeiro and then transmitted to
Globosat broadcast center
• Elemental Live software encodes the content for live
OTT delivery
• Elemental Server provides fast turnaround of content
for VOD services
27

28. Confidential
GLOBOSAT OTT ARCHITECTURE
HD-SDI +
TS/UDP +
SMPTE2022-6
56 CH 1080i60
RTMP
Source
IP & HD-SDI
Elemental
LIVE
Elemental
LIVE
Elemental
LIVE
Elemental
CONDUCTOR
Elemental
CONDUCTOR
HTTP REST
API – WebUI
Network
Control center
CDN
28
Devices

29. Confidential
GLOBOSAT VOD / CATCH-UP
16 CH 1080i60
Source
IP & HD-SDI
Elemental
LIVE
Elemental
LIVE
HTTP REST
API – WebUI
Network
Control center
29
Storage
HD-SDI +
SMPTE2022-6
Devices

30. Confidential
GLOBOSAT 4K ARCHITECTURE
3G-SDI
4Kp60
Source
IP & HD-SDI
Elemental
LIVE
Elemental
CONDUCTOR
Elemental
CONDUCTOR
HTTP REST
API – WebUI
Network
Control center
Delivery
Modulator
ModulatorMUX
SPTS/IP
30
Devices

31. Confidential
GLOBOSAT CONSOLIDATED ARCHITECTURE
16CH 1080i60
Source
IP & HD-SDI
Elemental
CONDUCTOR
Elemental
CONDUCTOR
Delivery
Modulator
ModulatorMUX
Elemental
LIVE
Elemental
LIVE
Elemental
LIVE
MPEG2TS
40CH 1080i60
IP & HD-SDI
3G-SDI
1CH 4Kp60
IP & HD-SDI
SPTS/IP
RTMP
CDN
31
Storage
Elemental
LIVE
TS
HD-SDI +
SMPTE2022-6
Devices
Devices
Devices

32. Confidential
SOFTWARE’S POWER TO SIMPLIFY COMPLEXITY FOR NET
32
Challenge
• Net Serviços is a leading provider of pay TV and
broadband Internet access services in Brazil
• Hybrid IP Capable set-top boxes can receive the
40 SporTV channels
• Provide subscribers a unified viewing experience
of events at any time on any device
coverage
Solution
• 40 raw channels sent to Embratel for transcoding to
multi-bitrate services with Elemental Live VM instances
• Elemental Delta just-in-time packaging and encryption
functionality creates streams and content protection
• Streams delivered via the Net Serviços CDN to hybrid
set-top boxes and multiscreen devices
• AWS Lambda serverless compute service inserts
static images into broadcast channels during blackouts
coverage
Benefit
• Net Serviços can deliver 40 dedicated channels to
Main Screen STBs using OTT technology (HLS)
• Net Serviços using DVB and IP for live broadcasting
for first time, including experimental 4K transmission
• Viewers are informed and engaged during event
transitions

33. Confidential
NET ARCHITECTURE
33
Live NET CDN Devices
TS/UDP
HLS
(Pull)
Globosat
Rio de Janeiro
Elemental
LIVE
Elemental
DELTA
Elemental
CONDUCTOR
Transport
Gbps
Network
Embratel São
Paulo
HTTP REST
API – WebUI
TS/UDP
Broadcast Control XML
AWS Trigger
AWS Lambda scripts the timing schedule for the events on the 40 extra
channels, then sends a message to Elemental Conductor that blacks
out the channel with a promo slate during competition breaks

34. Confidential
SOFTWARE’S POWER TO SIMPLIFY COMPLEXITY FOR ANTEL
34
Challenge
• Administración Nacional de Telecomunicaciones
(Antel) is a Uruguayan state-owned
telecommunications company
• Goal to bring live streamed coverage of the Olympics
to millions of viewers across Uruguay
coverage
Solution
• Elemental solutions power Antel’s new tier-3 data
center, one of only four in Latin America
• Elemental Delta, Elemental Live and Elemental Server
support Antel’s OTT television offering, VeraTV, as well
as mobile broadband LTE coverage and FttP network
coverage
Benefit
• Offer the ultimate viewing experience to subscribers
• Ability to seamlessly scale and leverage software-
defined video solutions from Elemental to expand
services longer term

35. Confidential
ANTEL WORKFLOW
35
Encoders
Network
Elemental
LIVE
Elemental
SERVER
Elemental
CONDUCTOR
SITE 1 Aguada
Elemental
LIVE
Elemental
SERVER
Elemental
CONDUCTOR
SITE 1 Lezama
Third-party
origin
Elemental
DELTATS/UDPRTMP
Devices

36. Confidential
• A single software-defined video solution can scale all the way from mobile
profiles to traditional broadcast delivery, including 4K and HDR
• As multiscreen becomes mainstream, unified headends simplify operations and
improve pay TV operator economics
• Software-defined video (SDV) infrastructure tackles the industry’s biggest
challenges – cloud DVR, multiscreen, 4K, monetization and delivery
• Elemental solutions are deeply integrated with AWS services, allowing
customers to have enhanced capabilities to quickly, easily and economically
scale workflows on-premises or in the cloud
KEY TAKEAWAYS
36

37. Confidential
Satellite and
Fiber Network
SOURCE
LOAD BALANCER
DISPLAY DEVICES
CDN 2
CDN X
Amazon
CloudFront
ELEMENTAL CLOUD
LOAD BALANCER
AWS REGION 2
Amazon
Direct
Connect
INGEST LOGIC
AWS REGION 1
Amazon
Direct
Connect
INGEST LOGIC
ELEMENTAL CLOUD
Amazon
Redshift
Amazon
SQS
Amazon
EC2
Amazon
SNS
OTHER AWS SERVICES USED
Amazon
Route S3
AWS AND ELEMENTAL POWER TODAY’S LIVE TELEVISION