LUMA's Upfront Summit Keynote: "The Future of TV"LUMA Partners
LUMA Partners presents “The Future of TV,” as presented at the Upfront Summit conference on February 4, 2016. This presentation reviews some of the key topics discussed at the conference: the rise of digital video, the traditional TV model, and convergent video.
LUMA's Upfront Summit Keynote: "The Future of TV"LUMA Partners
LUMA Partners presents “The Future of TV,” as presented at the Upfront Summit conference on February 4, 2016. This presentation reviews some of the key topics discussed at the conference: the rise of digital video, the traditional TV model, and convergent video.
An Informative Presentation on Netflix.
Includes
1. History
2. Several business plans of Netflix over the time of its inception to the present scenario
3. S.W.O.T analysis
4. Present Challenges.
This is an hypothetical Digital Strategy for Netflix, the global TV content provider. This was an assignment for the Crash Course in Digital Strategy held by Julian Cole (BBH - NY).
For my Capstone at Flagler College, I conducted primary and secondary research to establish a marketing and public relations campaign to deter consumers from pirating Netflix Original content.
An overview of the economics, financing structures and financial analysis of mid to high budgeted independent films. Presented at the 2015 Entertainment Finance Forum in Hollywood, CA.
A free and in-depth planner for your social media strategy in 2020
Establish Goals
Social Media Audit
Establish Your Target Audience
Competitive Analysis
Establish Brand Voice & Tone
Build Your Social Media Content Strategy
Social Media Marketing Measurement
Netflix - Globalization and business expansion case studyBenoît Prentout
Case study I did in 2017 for my business school's english class.
English is not my mothertongue, hence the simplicity of these slides.
I have no affiliation with Netflix whatsoever. Any material created by Netflix is used here on educative purpose only.
Reach The Streaming Audience with Video Advertising on RokuTinuiti
Some topics we’ll discuss:
How to advertise on Roku, America’s #1 TV streaming platform
How OneView Ad Platform marketers can reach more than 4 in 5 homes in America
Unique audience targeting options
Available ad types on Roku
Roku ad measurement and optimization
Tinuiti’s native approach to OTT Video
PARQOR 2020 Learnings from OTT Streaming & 2021 Predictions PresentationPARQOR LLC
* Learnings from 2020, Predictions for 2021: Four frameworks emerged from weekly PARQOR Member Mailings over 2020
2020 Learnings
* Framework #1: the Curse of the Mogul
* Framework #2: Visionary vs. fiduciary executives
* Framework #3: Product channel fit
* Framework #4: The PARQOR Hypothesis
Predictions for 2021:
* #1 The Curse of the mogul-Type moves will not disappear in 2021, even though they should.
* #2 Riskiest Visionary Bets; Tactically Savviest Bets; Executives who need more operational agility in 2021
* #3: connected TV advertising is going to struggle with an influx of demand
* #4: to compete with the power of the Disney ecosystem, Comcast, at&t and six flags realize they have the moving pieces for post-pandemic win-win collaborations (or more…);
with 15+ announced Bets on Franchise IP, an evolving and growing tension between owning IP versus licensing IP complicates Netflix’s strategy
PARQOR connects the dots to help you unlock your competitive edge
An Informative Presentation on Netflix.
Includes
1. History
2. Several business plans of Netflix over the time of its inception to the present scenario
3. S.W.O.T analysis
4. Present Challenges.
This is an hypothetical Digital Strategy for Netflix, the global TV content provider. This was an assignment for the Crash Course in Digital Strategy held by Julian Cole (BBH - NY).
For my Capstone at Flagler College, I conducted primary and secondary research to establish a marketing and public relations campaign to deter consumers from pirating Netflix Original content.
An overview of the economics, financing structures and financial analysis of mid to high budgeted independent films. Presented at the 2015 Entertainment Finance Forum in Hollywood, CA.
A free and in-depth planner for your social media strategy in 2020
Establish Goals
Social Media Audit
Establish Your Target Audience
Competitive Analysis
Establish Brand Voice & Tone
Build Your Social Media Content Strategy
Social Media Marketing Measurement
Netflix - Globalization and business expansion case studyBenoît Prentout
Case study I did in 2017 for my business school's english class.
English is not my mothertongue, hence the simplicity of these slides.
I have no affiliation with Netflix whatsoever. Any material created by Netflix is used here on educative purpose only.
Reach The Streaming Audience with Video Advertising on RokuTinuiti
Some topics we’ll discuss:
How to advertise on Roku, America’s #1 TV streaming platform
How OneView Ad Platform marketers can reach more than 4 in 5 homes in America
Unique audience targeting options
Available ad types on Roku
Roku ad measurement and optimization
Tinuiti’s native approach to OTT Video
PARQOR 2020 Learnings from OTT Streaming & 2021 Predictions PresentationPARQOR LLC
* Learnings from 2020, Predictions for 2021: Four frameworks emerged from weekly PARQOR Member Mailings over 2020
2020 Learnings
* Framework #1: the Curse of the Mogul
* Framework #2: Visionary vs. fiduciary executives
* Framework #3: Product channel fit
* Framework #4: The PARQOR Hypothesis
Predictions for 2021:
* #1 The Curse of the mogul-Type moves will not disappear in 2021, even though they should.
* #2 Riskiest Visionary Bets; Tactically Savviest Bets; Executives who need more operational agility in 2021
* #3: connected TV advertising is going to struggle with an influx of demand
* #4: to compete with the power of the Disney ecosystem, Comcast, at&t and six flags realize they have the moving pieces for post-pandemic win-win collaborations (or more…);
with 15+ announced Bets on Franchise IP, an evolving and growing tension between owning IP versus licensing IP complicates Netflix’s strategy
PARQOR connects the dots to help you unlock your competitive edge
The Canadian TV landscape continues to evolve with more options that ever before. Consumers are streaming programs they love at affordable prices and ad supported video on demand is a growing opportunity for marketers. Learn how the landscape is changing and with it, the great opportunities marketers have to reach consumers and audiences; where the best of digital comes together with the best of TV on Canada’s #1 streaming platform Roku.
Our Brand Media is the creator of OurBrandTV. A multi distribution platform of video. Initially founded to provide a larger scale voice to non Hollywood creators of content and the public. That they may have a larger voice of news and issues relevant to them with out adulteration of the authentic voice.
I have created a platform that will serve as a "Virtual" Television station to air programs in simulcast (simultaneously) across several platforms at one time. Access to the public will be easy and sometimes free if content is to benefit the underrepresented community.
Europe SVOD (Subscription Video on Demand) Market: Insights & Forecast (2022-...Koncept Analytics
European SVOD market is expected to record a value of US$19.92 billion in 2026, rising at a CAGR of 10.84%, for the period spanning 2022-2026. For more: vikas@konceptanalytics.com
In this 68 page in-depth report we analyze the market demand share for global SVOD platforms, digital original series popularity and genre demand share trends in 10 global markets.
Tim Westcott, Senior Research Manager | Channels, Programming & Advertising, Omdia: webinar presentation at #TelesteLive Video delivery in 2020's, September 23, 2020
MVMNT Media, LLC is comprised of three Over-The-Top (OTT), Advertising Video-On-Demand (AVOD) streaming TV channels; MVMNT TV (at launch stage), Monfasports TV and Cinemeo (both in developmental stage), with each brand also comprising of a LINEAR channel. The focus of this prospectus is the AVOD and the LINEAR channel of MVMNT TV. Currently the streaming OTT market growth is driven by Subscription Video-On-Demand (SVOD) and hybrids like Hulu and CBS All Access.
Subscription video on-demand (SVOD) market challengers like Disney+, AT&T’s HBO Max and NBC/Universal have prepared their own streaming app launches over the next weeks and months. Free channels are preparing their own challenge for market share with launches of free channels with content like Tubi TV and PopTV. These channels appeal to potential viewers who aren’t interested in paying a monthly or yearly streaming subscription. These platforms offer free content and generate revenue by serving targeted advertisements (Programmatic Advertising) during commercial breaks. With 157,000 regular viewers, Pop TV generated $68M in ad revenue for 2018. Some of the revenue was from product placement and ad integration.
The MVMNT TV AVOD channel is available and free to download on 80 million TV’s, tablets and devices: Android, iOS and Apple TV, Amazon Fire TV, Chromecast and Roku.
MVMNT TV’s linear channel Is delivered via Virtual Multichannel Video Programming Distributor (vMVPD); also referred to as streaming TV services, vMVPDs aggregate live and on-demand TV and deliver the content over the internet linearly. vMVPD services resemble the similar layout of cable packages allowing users to browse a guide or flip through channels that stream programming 24 hours a day. These services are often used by recent cord-cutters who want to keep select channels from their cable packages but at a lower price.
vMVPD services include Sling TV, Hulu Live TV, YouTube TV, DirecTV Now, fuboTV, PlayStation Vue, Viacom’s Pluto TV and Xumo. According to Rich Greenfield of BTIG, paid vMVPD subscribers hit a high of 7.7 million last year. This is expected to grow: vMVPDs gained a combined 2.1 million subscribers over the first nine months of 2018, according to a recent Conviva study, which correlated the loss of 2.8 million subscribers for cable and satellite during the same time period.
Pay tv market size, industry trends, share and forecast 2021 2030MichaelCrichton7
The Pay TV market size is expected to be worth around US$ 210.3 billion by 2030 and is anticipated to grow at a noteworthy CAGR of 1.7% from 2021 to 2030.
The "death by Netflix" scenario for the future of pay TV has been greatly exaggerated – this week, we look at the full picture for the year ahead for pay TV, which is much more complex and optimistic than the headlines might lead us to believe.
OMD has launched the fourth edition of Transcend, its annual predictions on media trends shaping the country’s advertising landscape. In 2018, OMD’s findings range from insufficient video inventory to the future of branded content. As always, the study provides forward-looking insights and key implications of major developments for media agencies, brands and media owners alike, allowing them to inform their marketing strategies for the year ahead.
Bitmovin LIVE: NAB 2020 Kickoff Webinar - "COVID-19 and its impact on OTT Video"Bitmovin Inc
The COVID-19 pandemic of 2020 has had an immense effect on the global economy, technology, and the way that people live their day-to-day lives. One of the many effects of the pandemic was the cancellation of one of the streaming industry's largest events: NAB Las Vegas. Bitmovin and a handful of its partners organized a virtual experience filled with content as a replacement.
Bitmovin started the virtual experience with a kick-off webinar moderated by Variety with EY, Nielsen, and Verizon as guest panelists. In it, the panel discussed how the streaming industry is changing as a result of global quarantines.
This includes changes in viewer behavior (Nielsen). Industry & Market Dynamics (EY), how the content distribution model is changing (Verizon Media), and the back-end technological implications of all of the changes.
View the full VoD webinar here: https://go.bitmovin.com/nab-live-kick-off-2020?utm_source=slideshare&utm_medium=43936&utm_campaign=NABLive&utm_term=form-submission
360 thinking, experience designing, cross-media storytellingGary Hayes
360 thinking, experience designing, cross-media storytelling. A short presentation delivered to the Screen Producers Association of Australia in 2006. This looks at the gen y, x audiences consuming their media across many touch points, using BBC examples and recent LAMP ones to illustrate good experience design across all media platforms.
This presentation includes an in-depth study of an OTT service in the Indian market. The study further explains how demand surged in the country and how key player is bullish to deliver its content and service to the consumer.
Similar to Current observations on US ad supported video space (20)
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Current observations on US ad supported video space
1. The upcoming next wave of growth in the US
ad supported video on demand (AVOD) space
June 2020
Abhi Das
2. MVPDs
Streaming
Devices
Smart TVs
Game
Consoles
Platforms and
Delivery
Ad Networks VMPDs Streaming Services
SVOD
AVOD
US streaming ecosystem
Source: IAB Video report; * Includes ad supported tier; ** Linear AVOD (Ad supported video on demand); SVOD - Subscription supported video on demand; TVOD - Transaction supported video on demand
Many more…
TVOD
*
**
**
3. AVOD continues to be the D2C growth story for large studios
§ In 2016, the SVOD market had 200% YoY
subscriber growth; In 2017 it was 119%, in
2018 it was 65%, and in 2019 it was 31%
§ The U.S. online video market is seeing a
renewed interest in AVOD this year due to
the maturing of the SVOD market
§ AVOD has already become the dominant
model of delivering streaming video to
consumers throughout Asia-Pacific region
§ With the launch of premium services like
Disney+, HBO Max and Apple TV+, AVOD
will continue to compliment to paid services
§ Developed online video market compared
to 10 yrs back: greater potential for digital
advertising revenue
§ Audience measurement across screens or
devices is becoming important
§ CTV Ad Benefits: Reach, Robust
measurement, data driven targeting,
premium inventory
§ Programmatic infrastructure for CTV is not as
advanced as display advertising i.e. issue
such as frequency, lag
§ While 30% of viewing is happening on OTT,
only 3% of ad spending is happening there
§ Majority of large studios and productions
houses gathering D2C capabilities
§ M&A will likely continue to provide another
avenue for media companies to strengthen
their content libraries
§ The increase in AVOD acquisitions is being
driven by the need to compete in a
transforming advertiser marketplace
Streaming Growth
AVOD M&A
Source: Deloitte Research, Statista, TradeDesk report, eMarketer; Ad Exchanger; Kubient.com, MarTech Series; * Excludes other AVOD market activity such as Flex, Vizio, CW Seed, Crackle and more
Targeted Advertising / AVOD buys
Acquired
(Feb 2020)
Acquired
(Feb 2020)
Announces
launch
(Jan 2020)
Acquired
(Feb 2020)
Acquired
(Jan 2019)
Begins testing
AVOD
(Feb 2020)
Announces
upcoming
AVOD tier
(Jun 2019)
Announces
upcoming
AVOD tier
(Oct 2019)
Acquired
(Apr 2019)
Announces entry
to live and linear
(Jun 2020)
*SVOD
4. US-based AVOD market dynamics
Company Name UsersFounded Geographies Libraries Distribution Channels
24M
MAU12013
US, LATAM, UK,
DACH
250+ Live
original
channels in
the US; 1000s
of on-demand
30+ distribution partners; OS mobile & tablet, Android mobile & tablet,
Android TV (various), Google Chromecast, Chrome Web App, Amazon
Kindle/Fire Tablets, Amazon Fire Tv + Fire Tv Stick, Roku Devices +
Roku TV, Apple TV (4th Generation), PlayStation, Xbox, TiVo etc.
25M
MAU22014
US, Canada, Australia,
Mexico
250+ content
partners; 20K
movies
Android and iOS mobile devices, Amazon Echo Show, Google Nest
Hub Max, Comcast Xfinity X1, Cox Contour, and on OTT devices such
as Amazon Fire TV, Vizio TVs, Sony TVs, Samsung TVs, Roku, Apple TV,
Chromecast, Android TV, Xbox One and PlayStation 4, Hisense TVs etc.
n.a.2019 US, and US territories n.a.
Prime Video app on smart TVs, mobile devices, Fire tablets, and other
tablets; IMDb app for Android and iOS, as well as Echo screen devices,
Apple TV, and many more devices
5.5M
MAU32011
US, Canada, France,
Germany, UK, Italy,
Spain, Brazil and
Mexico
190+ channels
OS mobile & tablet, Android mobile & tablet, Roku, Hisense,
Magnavox, Panasonic, Philips, Sanyo, Sharp, LG, VIZIO smart TVs etc.
25M
Registered
Users4
2004 US
20K+ titles
and 8K+
shows
Smart TVs, connected Blu-ray players, game consoles (Xbox One/S/X,
PlayStation 3 and 4), streaming devices (Apple TV, Roku, Chromecast,
etc.), Nvidia Shield, Android and iOS devices, Windows 10 devices, and
more
37M Roku
Platform
Active
Users5
2019
US, Canada, UK,
France, and LATAM
10K+ library
Roku Android and iOS, RokuChannel.com, Roku Players and TV,
Samsung Smart TV
n.a.2020 US
600 movies
and 400 series
Xfinity X1 box, Flex streaming box, Apple devices, Xbox One consoles
Source: CrunchBase; Company websites, 1TechCrunch Feb 2020; 2comScore Mar 2020; 3Verity Dec 2019; 4DigiDay Oct 2018; 5Roku Annual Report Dec 2019
Content partners
175+ content partners
250+ content partners
Warner Bros., Sony Pictures
Entertainment and MGM
Studios etc.
75+ content partners
Content licensing contracts
with all major movie studios
as well as over 50 smaller
and independent studios
Partners with premium video
service; 40+ content
partners in the UK
Comcast and NBCUniversal's
own 15,000-plus hours of
streaming content
5. 6.9
8.9
10.8
12.5
14.1
3.9%
2020
4.7%
2022
3.4%2.9%
2019 2021
4.3%
2023
% of total media ad spendingCTV ad spending in $B
§ With COVID-19, Connected TV available inventory has surged by 54 percent
in April 2020 versus April 2019
§ It is estimate that CTV ad spending in the US will reach $10.81 billion by 2021
§ In 2019, 50.6% of CTV ads was bought or fulfilled programmatically, and that
figure will increase to 59.4% in 2021, according to estimates
§ YouTube ads shown on CTV devices accounted for about 40% of US CTV ad
spending in 2019; Hulu & Roku together are next largest recipients with 30%
§ Biggest challenges advertisers face with CTV: The inventory is fragmented,
making it difficult to measure and plan; Ad fraud and frequency capping
§ OTT ad buyer: Must manage reach and frequency goals while finding
inventory across a fragmented TV landscape
Source: eMarketer; Digital TV Research; 1TechCrunch Feb 2020; 2comScore Mar 2020; 3Verity Dec 2019; 4DigiDay Oct 2018; 5Roku Annual Report Dec 2019
6.9
24.2
6.7
9.1
1.6
3.2
1.6
2.8
0.6
1.7
20252019
JapanChina UK IndiaUSA
US CTV Ad spending vs total US ad spending
Global top 5 countries AVOD expenditure and outlook
AVOD growth composition and outlook
AVOD Pie Composition
AVOD SVOD
9. Ad Tech Industry trends
§ Could be a busy year for ad tech consolidation in 2020; Market is ripe for M&A
§ There’s a need now to have end-to-end solutions: we are seeing most SSPs are
trying to build DSPs and DSPs are trying to have a presence on the media side
§ CTV advertisers gravitate to multi-DSP model as Amazon, Roku push their own
bidders (DSPs) primarily for buying ads on their respective CTV platforms
§ One of the biggest challenges that the OTT market faces, which will continue to
intensify into next year, is inventory fragmentation
§ 2019 saw most M&A activity by strategics with content acquisitions: 2020 will see
uptick with data and identity solutions acquisitions
§ Advertisers: OTT Advertising Must Have More Accountability and Transparency
§ Ad-Tech Teams and Mar-Tech Teams Are Finally Working Together
§ Full-funnel data: The combined data of DMPs, CDPs, CRMs, DSPs will fuel
advertisers’ efforts to boost ROAs with personalized targeting
§ Increased focus on measurement and the value of inventory
§ Some players are launching private video marketplaces (Tremor Video DSP)
§ Advertising in games will be a huge opportunity reach to key segments
Consolidation and M&A will continue to be big adtech trends in 2020.
Advertisers and media companies are beginning to understand that they
need a full stack solution to enable more efficient markets, combat ad
fraud, and clean up their supply path ad buying and selling process.
- Peter Bordes, CEO, Kubient
Source: eMarketer; Ad Exchanger; Kubient.com, MarTech Series
Key 2020 Outlook
The focus for 2020 will surround convergence for TV and digital, more
specifically, the implementation of true converged measurement,
planning and execution across all four screens: linear TV, connected TV,
digital video and social video. This will be a huge opportunity for
advertisers and broadcasters to bridge the gap between TV and digital
that will inevitably lead to increased TV budgets from advertisers across
verticals.
– Philip Smolin, Chief Strategy Officer, Amobee
Hulu is a $2 billion ad-revenue business, Roku is $600 million or $700
million. If you add Pluto, Xumo and others, you’re barely over a $3 billion
ad spend. If 6 million households a year continue leaving traditional
satellite and local cable providers, advertisers will have to go where the
viewers are. That $70 billion of TV advertising needs to go somewhere.
–Rich Greenfield, Media Analyst, LightShed Partners
10. AVOD: Key international markets
Avg weekly time
spent on OTT
(Hrs)
Avg per
household
subscription
Source: Limelight Networks survey; Statista, eMarketer, Marco data, Country specific webpages
Total OTT
revenue ($B) in
2019 incl. ad
spending
Current AVOD
players
8.4 7.1 n.a. 5.8 n.a. 5.0 5.4 5.9 8.5 5.18.7
1.7 1.6 n.a. 1.3 1.2 1.1 1.1 1.3 1.6 0.91.1
26.8 n.a. n.a. 3.8 n.a. 2.1 1.1 1.3 0.6 3.1n.a
PlutoTV,
Tubi, IMDb
TV, XUMO
and others
Tubi, Roku,
Kanopy
PlutoTV,
Tubi, Roku
PlutoTV, Roku,
XUMO, Sky Go,
Virgin TV Go,
Filmodo,
Discover.film
Kanopy, Tubi, SBS,
ABC View, Ten
Play, Nine Now, 7
Plus
PlutoTV, Sky,
Slingbox
Filmodo,
Fandir, Filmfra
RaiPlay
JioTV, Voot,
OZeeTV, TVF
Play, Youtube,
Hotstar
Comic Walker,
LINE Manga
iflix
% that would
stream live
sporting events:
delayed from TV
53.4% 52.2% n.a. 41.8% n.a. 47.4% 62.6% 69.4% 78.8% 44.4%70.8%
% viewers
accepting of
advertising
31.2% 29.3% n.a. 24.8% n.a. 23.0% 23.2% 22.2% 49.4% 19.2%54.8%
SEALATAM
11. AVOD: Key areas of growth
Growth
Content partnerships
Advertisers
Expansion in existing and
new markets
Product
§ Increase in the current base of
content partners
Distribution partnerships
§ Increase in the current base of
distribution partners
§ Attract high quality advertisers/
increase revenue
§ Roku and Amazon has their own
DSPs: Better targeting, monetizing
§ Expand to European markets
and parts of Asia at some
point
§ Key product strategies that
creates long term defensibilities
§ Increase unit economics
§ Data driven experiments with ad
length, types, positioning across
markets
12. Product Strategy: Case Study - Netflix
Strategy Delight customers
Hard to copy
defensibilities
Margin enhancing
Personalization
Streaming
Original content
Video and sound quality
Simple and easy
Price and plans
Next day DVDs
Device ecosystem
Social
Movie finding tools
Ads on DVD covers
Open APIs
Exclusive DVDs
Downloading for offline
Key defensibility: Netflix’s current 180M subscribers viewing data drives its content category and investment decisions
Source: Gibson Biddle blog