John Verrochi is a managing director at Verrochi Consulting. He has over 30 years of experience solving complex business problems through analysis, strategy development, and execution. Verrochi Consulting takes a multi-disciplinary approach to address issues from various perspectives including product, marketing, finance, and organization. Verrochi has expertise in technology, energy/green tech, and financial services. Representative projects include developing new investment products, evaluating technologies for commercialization, and competitive analysis.
Insights to Growth is a consulting firm that leverages market intelligence and strategy expertise to support clients' business planning, decisions, and competitiveness. It offers services such as market assessment, customer qualification, performance assessment, and business management. Past engagements include developing knowledge bases for life sciences clients and assessing market opportunities, resource allocation, and business processes for technology companies. The firm's experts have over 20 years of experience across multiple industries and use methods like primary research, data analysis, and opportunity modeling to provide insights and recommendations.
- The document discusses a win-loss analysis tool and methodology used to gain insights from past wins and losses to improve strategies and competitive positioning.
- It presents an example analysis of a company called "Plumbersoft" to identify key reasons for wins and losses. Areas of weakness included product breadth and vendor viability while strengths were customer engagement and proof of concept simulations.
- The analysis suggests ways Plumbersoft could strengthen areas of weakness like improving references and addressing concerns about product breadth to increase win rates.
Product launches ppt @ bec doms mba bagalkot 2009Babasab Patil
The document discusses planning for successful company and product launches, noting that careful positioning strategy and evidence are important. It provides an overview of factors like identifying target customer segments and objectives, developing marketing materials and programs, and creating a launch timeline and checkpoints. The goal is to present a cohesive plan that establishes credibility and generates momentum for a new product or company.
This document outlines SBI's opportunity discovery process (ODP). The process involves creative brainstorming to generate new business and research opportunities, followed by clustering and screening of ideas. Ideas are evaluated against criteria like market potential, strategic fit, and technical feasibility. Top opportunities are selected and refined for further development. The goal is to incubate new opportunities through a structured, multidisciplinary process of identifying customer needs, trends, and technologies.
Socially synergistic enterprises 10 june m. baronMarcel Baron
This document discusses balancing internal and external collaboration to improve innovation. It describes IBM's integrated product development process which brings together multiple teams including an integrated portfolio management team, project development team, and investment review board to share market insights, develop strategies, and manage new product development from concept through launch. The process aims to improve innovation through collaboration between functions and continuous feedback from customers and markets.
Mp1 1 Innovative Demand Side RelationshipsECR Community
This document discusses the importance of innovation in driving demand and growth, especially in mature markets. It notes that both retailers and suppliers have become risk averse and focused on efficiency rather than innovation. There are several systemic barriers that inhibit innovation, including a lack of long-term alignment and planning between retailers and suppliers, financial constraints, and a lack of data sharing. The document proposes that establishing industry standards and measures around innovation could help unlock growth opportunities estimated at €42 billion by enabling more effective collaboration.
Describes how the different parts of the Marketing roles and functions serve a company and names what leaders must expect from each part of the whole. Talk originally done for a High-Tech Seminar course at Santa Clara Uinversity MBA program.
Here are the steps the Ethical Toy Company could take to use the DPM:
1. Assess the attractiveness of each segment based on size, growth potential, profitability etc.
2. Identify the key factors customers in each segment use to evaluate offers
3. Assess competitiveness in each factor vs main competitors
4. Plot segments on the DPM to identify priority segments
5. Develop strategies to target priority segments more competitively
53
Insights to Growth is a consulting firm that leverages market intelligence and strategy expertise to support clients' business planning, decisions, and competitiveness. It offers services such as market assessment, customer qualification, performance assessment, and business management. Past engagements include developing knowledge bases for life sciences clients and assessing market opportunities, resource allocation, and business processes for technology companies. The firm's experts have over 20 years of experience across multiple industries and use methods like primary research, data analysis, and opportunity modeling to provide insights and recommendations.
- The document discusses a win-loss analysis tool and methodology used to gain insights from past wins and losses to improve strategies and competitive positioning.
- It presents an example analysis of a company called "Plumbersoft" to identify key reasons for wins and losses. Areas of weakness included product breadth and vendor viability while strengths were customer engagement and proof of concept simulations.
- The analysis suggests ways Plumbersoft could strengthen areas of weakness like improving references and addressing concerns about product breadth to increase win rates.
Product launches ppt @ bec doms mba bagalkot 2009Babasab Patil
The document discusses planning for successful company and product launches, noting that careful positioning strategy and evidence are important. It provides an overview of factors like identifying target customer segments and objectives, developing marketing materials and programs, and creating a launch timeline and checkpoints. The goal is to present a cohesive plan that establishes credibility and generates momentum for a new product or company.
This document outlines SBI's opportunity discovery process (ODP). The process involves creative brainstorming to generate new business and research opportunities, followed by clustering and screening of ideas. Ideas are evaluated against criteria like market potential, strategic fit, and technical feasibility. Top opportunities are selected and refined for further development. The goal is to incubate new opportunities through a structured, multidisciplinary process of identifying customer needs, trends, and technologies.
Socially synergistic enterprises 10 june m. baronMarcel Baron
This document discusses balancing internal and external collaboration to improve innovation. It describes IBM's integrated product development process which brings together multiple teams including an integrated portfolio management team, project development team, and investment review board to share market insights, develop strategies, and manage new product development from concept through launch. The process aims to improve innovation through collaboration between functions and continuous feedback from customers and markets.
Mp1 1 Innovative Demand Side RelationshipsECR Community
This document discusses the importance of innovation in driving demand and growth, especially in mature markets. It notes that both retailers and suppliers have become risk averse and focused on efficiency rather than innovation. There are several systemic barriers that inhibit innovation, including a lack of long-term alignment and planning between retailers and suppliers, financial constraints, and a lack of data sharing. The document proposes that establishing industry standards and measures around innovation could help unlock growth opportunities estimated at €42 billion by enabling more effective collaboration.
Describes how the different parts of the Marketing roles and functions serve a company and names what leaders must expect from each part of the whole. Talk originally done for a High-Tech Seminar course at Santa Clara Uinversity MBA program.
Here are the steps the Ethical Toy Company could take to use the DPM:
1. Assess the attractiveness of each segment based on size, growth potential, profitability etc.
2. Identify the key factors customers in each segment use to evaluate offers
3. Assess competitiveness in each factor vs main competitors
4. Plot segments on the DPM to identify priority segments
5. Develop strategies to target priority segments more competitively
53
Is there a market for my new product nf programme 2012 mirc athloneGreg Byrne
The document provides information about a market research and validation workshop for startups with new products. It discusses the purpose of conducting market research and validation for startups to develop and test their business model. The workshop will cover conducting secondary and primary market research in 7 steps across 2 stages to gather information about the company, product concept, business model, industry context, competitors, collaborators, and customers to validate the business model.
The process of introducing a product to market is a serious undertaking. Unfortunately for many companies it’s merely an afterthought; a set of deliverables created from a checklist at the end of product development. There are ten easily identifiable signs that can help forecast if a product launch may be in trouble. Signs you can address and fix before the launch becomes a disaster.
This document provides information about sponsors and logistics for the ProductCampBoston 2011 event. It lists Platinum, Gold, and Silver sponsors. It also provides information about connecting on social media platforms related to the event and using the event WiFi network. The document promotes additional sponsors and upcoming related events.
This document summarizes an agenda for a strategy event held by Bristol Tech start-up Strategy. The agenda includes an introduction on the importance of strategy, frameworks and concepts for strategic planning, and building a strategic plan. Key points covered are defining strategy, benefits and drawbacks of strategy, competitive strategy frameworks including Porter's five forces and SWOT analysis, assessing the "right to play", and components that should be included in a 3-year strategic plan such as situation analysis, market opportunity development, funding requirements, and marketing plans.
The results have poured in from our 6th Annual State of Partnering research. This year’s study was the biggest and most comprehensive yet – with 98 global vendors and 250 solution provider participants.
This year’s study focused on several key partnering topics including enablement, cloud engagement models, field sales coverage and channel spending trends.
Youngilab is analyzing creating a smartphone application called CustomPhone to address the problem of customers not being able to easily provide feedback to businesses. The app would allow customers to express their feelings about a service with just 3 clicks on their phone and influence changes without confrontation. This would provide value to both customers, by giving them a voice, and businesses, by gaining important customer feedback and data to improve services. Market research shows the total available market for customer data solutions is $446 million globally with an estimated 20% annual growth rate, and the target market segment in Czech Republic and Slovakia is $5 million.
The document outlines a 12 step process for technology companies to obtain venture capital funding. The steps include assembling the right leadership team; demonstrating a compelling competitive advantage; securing necessary legal and professional services; protecting intellectual property; validating the product and market; developing business and funding plans; and researching and targeting specific venture capital firms for funding pitches. Following these steps is intended to increase the chances of a technology company successfully raising money from venture capitalists.
Introduction
The creation of successful products is essential for companies that want to grow or maintain a competitive advantage. Many organizations lack a clearly defined and understood product strategy.
We will discuss the importance of the AIPMM Product Management Framework (PMF) to define and implement a process to conceive, plan and market your company’s products at each stage of their life cycle. We will identify key activities to align business and product strategy with unmet customer needs to create value for your business.
We will describe the typical product life cycle from concept to launch and through product retirement. We will also discuss why growing organizations need to implement a formal product management process to support their product strategy.
Objectives
* Why do you need to define the right product strategy?
* What are the benefits of implementing a product planning process?
* What do you need to constantly create insanely great products?
Contact me at http:/linkd.in/hdelcastillo for more information regarding AIPMM membership or certification courses in your area.
Let me know how I can help you accelerate your career, or create and implement a product strategy and product planning process successfully to grow your business.
This document provides an overview of selected projects and experiences in various areas including strategy, sales and marketing, operations, product strategy, and contract negotiations. Some example projects listed include developing strategic plans for IT and outsourcing services, leading business due diligence for M&A deals, restructuring a customer service division, and negotiating complex agreements for joint ventures and outsourcing deals. The document serves to demonstrate the author's expertise across multiple functions, industries, and geographies.
This presentation describes the Business Modeling Starter Kit, an out-of-the-box workshop that helps entrepreneurs exploring viable business models for a new or existing business. It was created by Prof. Dr. Henning Breuer and his colleagues at the Telekom Innovation Laboratories in Berlin and revised, extended and translated by UXBerlin.
Why do I need a business development managerv11 12829986305757 Phpapp01natchap
The document discusses the value that a Business Development Manager (BDM) can provide to an organization, especially when working closely with technical specialists. It outlines the role of a BDM in activities like market research, sales, and developing business strategies. Three case studies show how utilizing a BDM effectively helped commercialize software, grow a business, and avoid lost opportunities. The conclusion emphasizes that BDMs and technical specialists need to understand each other's expertise and work collaboratively to realize a product or service's full market potential.
Please have a look at the well-designed strategy process that consulting firm Winfried Kempfle Marketing Services uses in strategy projects. The strategy process shows phases and milestones as well as main tasks to be performed in order to develop or im-prove a company´s strategy. The process is focused on strengthening the company´s competitiveness. It also shows strategy tools that should be applied to perform strategic planning processes in an efficient way.
Microsoft power point 010610 ddc-recommendations contract endErika Rachma
The company "ICE" is at a critical phase to determine its future direction and requires a solid strategy. The document discusses business model considerations for ICE including its value proposition, value creation, and revenue model based on case studies of other companies. It also outlines the business process for ICE's projects and implications for investors, including defining problems, creating an ideal model, and providing recommendations and alignment.
This captures 20 proven techniques to change the competitive equation, and some ways to think about how to apply that to your business situation. It's real-world examples provides a 1-stop shop for ways to think about your competitive play.
Whats In It For You Consultancy Packages Website V1ValueMerge
This document provides information about various consultancy packages offered by ValueMerge Consultancy. It summarizes the packages in 3 sentences or less:
The Pre-Research package helps clarify a company's unique value and identifies potential new market contacts through highlighting value areas and benefits. The Specific Value Analysis package validates a company's value proposition and facilitates communication with potential partners through clarifying unique value and customer needs. Finally, the Tailormade Application Training package ensures applications are compatible with clinical workflows through customized training programs validated via feedback from initial applications.
This document summarizes an agenda for a business model workshop hosted by Kristian Krämer of the Alexandra Institute. The agenda includes a presentation on the Business Model Canvas and 10 new rules for the automotive industry. The workshop will guide participants through exercises to identify their value propositions, customer segments and needs, competitors, and fitting their project into the Business Model Canvas. The document provides background on business models and their key components to establish a shared understanding among participants.
The document provides a situation analysis and recommendations for Cirque du Soleil to expand its resident show business. It identifies the key issues of lack of a clear market expansion strategy, need for a new partnership model, and developing effective market penetration strategies. The recommendations include: 1) Pinpointing London, New York, and Sydney as priority markets; 2) Developing partnerships with entertainment complexes to replicate the successful MGM Mirage model; and 3) Developing culturally relevant content and marketing strategies to gain a strong foothold in the new markets. The strategies aim to expand into new markets in a controlled manner while maintaining Cirque's creative control and brand value.
Presentation slides and background material for customer development kick-off session at Aalto Summer of Startups 2012 program on June 11th, 2012. Presentors and coaches: Juha Mattsson of Symbioosi and Heikki Leskelä of Bluebiiit
Webinar - Preventing Workplace Bullying with Timothy DimoffCase IQ
Timothy Dimoff, President of SACS Consulting and Investigative Services Inc., shares tips for preventing workplace bullying. The webinar, presented by i-Sight, also reviews the importance of employee handbooks, the effects of bullying in the workplace and the importance of investigating allegations of bullying.
This document provides information about bullying, including definitions, types of bullying behaviors, characteristics of bullies and victims, the scope of the bullying problem, warning signs, and strategies for children, parents, teachers, and schools to address and prevent bullying. It defines bullying as repeated harassment or attacks involving an imbalance of power. Bullying can be physical, verbal, relational, or occur through technology. The document discusses demographic and personal characteristics associated with bullies and victims. It notes that around 20% of students report bullying others or being bullied. Strategies outlined for different groups include telling an adult, helping victims, befriending them, confronting bullies, increasing supervision, and implementing comprehensive prevention programs.
Is there a market for my new product nf programme 2012 mirc athloneGreg Byrne
The document provides information about a market research and validation workshop for startups with new products. It discusses the purpose of conducting market research and validation for startups to develop and test their business model. The workshop will cover conducting secondary and primary market research in 7 steps across 2 stages to gather information about the company, product concept, business model, industry context, competitors, collaborators, and customers to validate the business model.
The process of introducing a product to market is a serious undertaking. Unfortunately for many companies it’s merely an afterthought; a set of deliverables created from a checklist at the end of product development. There are ten easily identifiable signs that can help forecast if a product launch may be in trouble. Signs you can address and fix before the launch becomes a disaster.
This document provides information about sponsors and logistics for the ProductCampBoston 2011 event. It lists Platinum, Gold, and Silver sponsors. It also provides information about connecting on social media platforms related to the event and using the event WiFi network. The document promotes additional sponsors and upcoming related events.
This document summarizes an agenda for a strategy event held by Bristol Tech start-up Strategy. The agenda includes an introduction on the importance of strategy, frameworks and concepts for strategic planning, and building a strategic plan. Key points covered are defining strategy, benefits and drawbacks of strategy, competitive strategy frameworks including Porter's five forces and SWOT analysis, assessing the "right to play", and components that should be included in a 3-year strategic plan such as situation analysis, market opportunity development, funding requirements, and marketing plans.
The results have poured in from our 6th Annual State of Partnering research. This year’s study was the biggest and most comprehensive yet – with 98 global vendors and 250 solution provider participants.
This year’s study focused on several key partnering topics including enablement, cloud engagement models, field sales coverage and channel spending trends.
Youngilab is analyzing creating a smartphone application called CustomPhone to address the problem of customers not being able to easily provide feedback to businesses. The app would allow customers to express their feelings about a service with just 3 clicks on their phone and influence changes without confrontation. This would provide value to both customers, by giving them a voice, and businesses, by gaining important customer feedback and data to improve services. Market research shows the total available market for customer data solutions is $446 million globally with an estimated 20% annual growth rate, and the target market segment in Czech Republic and Slovakia is $5 million.
The document outlines a 12 step process for technology companies to obtain venture capital funding. The steps include assembling the right leadership team; demonstrating a compelling competitive advantage; securing necessary legal and professional services; protecting intellectual property; validating the product and market; developing business and funding plans; and researching and targeting specific venture capital firms for funding pitches. Following these steps is intended to increase the chances of a technology company successfully raising money from venture capitalists.
Introduction
The creation of successful products is essential for companies that want to grow or maintain a competitive advantage. Many organizations lack a clearly defined and understood product strategy.
We will discuss the importance of the AIPMM Product Management Framework (PMF) to define and implement a process to conceive, plan and market your company’s products at each stage of their life cycle. We will identify key activities to align business and product strategy with unmet customer needs to create value for your business.
We will describe the typical product life cycle from concept to launch and through product retirement. We will also discuss why growing organizations need to implement a formal product management process to support their product strategy.
Objectives
* Why do you need to define the right product strategy?
* What are the benefits of implementing a product planning process?
* What do you need to constantly create insanely great products?
Contact me at http:/linkd.in/hdelcastillo for more information regarding AIPMM membership or certification courses in your area.
Let me know how I can help you accelerate your career, or create and implement a product strategy and product planning process successfully to grow your business.
This document provides an overview of selected projects and experiences in various areas including strategy, sales and marketing, operations, product strategy, and contract negotiations. Some example projects listed include developing strategic plans for IT and outsourcing services, leading business due diligence for M&A deals, restructuring a customer service division, and negotiating complex agreements for joint ventures and outsourcing deals. The document serves to demonstrate the author's expertise across multiple functions, industries, and geographies.
This presentation describes the Business Modeling Starter Kit, an out-of-the-box workshop that helps entrepreneurs exploring viable business models for a new or existing business. It was created by Prof. Dr. Henning Breuer and his colleagues at the Telekom Innovation Laboratories in Berlin and revised, extended and translated by UXBerlin.
Why do I need a business development managerv11 12829986305757 Phpapp01natchap
The document discusses the value that a Business Development Manager (BDM) can provide to an organization, especially when working closely with technical specialists. It outlines the role of a BDM in activities like market research, sales, and developing business strategies. Three case studies show how utilizing a BDM effectively helped commercialize software, grow a business, and avoid lost opportunities. The conclusion emphasizes that BDMs and technical specialists need to understand each other's expertise and work collaboratively to realize a product or service's full market potential.
Please have a look at the well-designed strategy process that consulting firm Winfried Kempfle Marketing Services uses in strategy projects. The strategy process shows phases and milestones as well as main tasks to be performed in order to develop or im-prove a company´s strategy. The process is focused on strengthening the company´s competitiveness. It also shows strategy tools that should be applied to perform strategic planning processes in an efficient way.
Microsoft power point 010610 ddc-recommendations contract endErika Rachma
The company "ICE" is at a critical phase to determine its future direction and requires a solid strategy. The document discusses business model considerations for ICE including its value proposition, value creation, and revenue model based on case studies of other companies. It also outlines the business process for ICE's projects and implications for investors, including defining problems, creating an ideal model, and providing recommendations and alignment.
This captures 20 proven techniques to change the competitive equation, and some ways to think about how to apply that to your business situation. It's real-world examples provides a 1-stop shop for ways to think about your competitive play.
Whats In It For You Consultancy Packages Website V1ValueMerge
This document provides information about various consultancy packages offered by ValueMerge Consultancy. It summarizes the packages in 3 sentences or less:
The Pre-Research package helps clarify a company's unique value and identifies potential new market contacts through highlighting value areas and benefits. The Specific Value Analysis package validates a company's value proposition and facilitates communication with potential partners through clarifying unique value and customer needs. Finally, the Tailormade Application Training package ensures applications are compatible with clinical workflows through customized training programs validated via feedback from initial applications.
This document summarizes an agenda for a business model workshop hosted by Kristian Krämer of the Alexandra Institute. The agenda includes a presentation on the Business Model Canvas and 10 new rules for the automotive industry. The workshop will guide participants through exercises to identify their value propositions, customer segments and needs, competitors, and fitting their project into the Business Model Canvas. The document provides background on business models and their key components to establish a shared understanding among participants.
The document provides a situation analysis and recommendations for Cirque du Soleil to expand its resident show business. It identifies the key issues of lack of a clear market expansion strategy, need for a new partnership model, and developing effective market penetration strategies. The recommendations include: 1) Pinpointing London, New York, and Sydney as priority markets; 2) Developing partnerships with entertainment complexes to replicate the successful MGM Mirage model; and 3) Developing culturally relevant content and marketing strategies to gain a strong foothold in the new markets. The strategies aim to expand into new markets in a controlled manner while maintaining Cirque's creative control and brand value.
Presentation slides and background material for customer development kick-off session at Aalto Summer of Startups 2012 program on June 11th, 2012. Presentors and coaches: Juha Mattsson of Symbioosi and Heikki Leskelä of Bluebiiit
Webinar - Preventing Workplace Bullying with Timothy DimoffCase IQ
Timothy Dimoff, President of SACS Consulting and Investigative Services Inc., shares tips for preventing workplace bullying. The webinar, presented by i-Sight, also reviews the importance of employee handbooks, the effects of bullying in the workplace and the importance of investigating allegations of bullying.
This document provides information about bullying, including definitions, types of bullying behaviors, characteristics of bullies and victims, the scope of the bullying problem, warning signs, and strategies for children, parents, teachers, and schools to address and prevent bullying. It defines bullying as repeated harassment or attacks involving an imbalance of power. Bullying can be physical, verbal, relational, or occur through technology. The document discusses demographic and personal characteristics associated with bullies and victims. It notes that around 20% of students report bullying others or being bullied. Strategies outlined for different groups include telling an adult, helping victims, befriending them, confronting bullies, increasing supervision, and implementing comprehensive prevention programs.
Five Steps to Prevent Abusive Conduct and Workplace BullyingAnderson-davis, Inc.
This checklist will assist you in writing a comprehensive abusive conduct policy and walk you through the key elements of an effective, engaging and interactive story-based anti-bullying/abusive conduct prevention training course.
The checklist provides excerpts of three definitions of abusive conduct, identifies what to include and what not to include, and euphemisms to avoid in an abusive conduct policy and its distribution. The list identifies the key elements of how to write a story-based and engaging abusive conduct prevention training course and topics to include, i.e., intervention, policy as a ‘living’ document, when supervisors should document and contact HR/EEO, four changes in CA law. It also notes the new Tennessee and California guidelines covering anti-bullying legislation and abusive conduct.
Important: Most of the policy and training checklists’ guidelines and suggestions also apply to writing a comprehensive anti-harassment policy and creating/vetting engaging and story-based harassment prevention and resolution training.
Bullying is a widespread problem, affecting nearly 30% of youth in the US. While school violence has declined slightly, bullying remains a serious issue that can have physical and psychological effects. Cyberbullying is an increasing concern, as the internet allows bullying to continue outside of school. To address bullying, schools implement policies, workshops, and programs to promote positive behaviors, build student confidence, and establish consequences for bullying. Teachers can help by creating a supportive classroom environment and directly confronting bullying when they observe it.
Bullying comes in many forms such as name calling, cyber bullying, and can happen anywhere to anyone. The document defines bullying as overt acts intended to ridicule, harass, humiliate or intimidate another person. It advises talking to teachers, parents, or friends if being bullied and not to stand by if witnessing an attack, instead be supportive rather than engage in bullying behavior.
Creative Traction Methodology - For Early Stage StartupsTommaso Di Bartolo
The document discusses the Creative Traction Methodology (CTM) for gaining traction for new products and ideas. CTM has three parts: 1) The Idea Release Life Cycle which emphasizes validating ideas before development and engaging communities early. 2) Ransack Tools which means leveraging new growth hacking strategies and tools. 3) Act Creatively which involves lateral thinking with no biases to attract niche audiences and validate assumptions through experimentation. The document provides examples and case studies for applying each part of CTM.
John Verrochi has extensive experience in consulting, marketing, product management, and quantitative modeling across multiple industries. He has worked with leading firms for over 20 years, developing strategies and solutions from various perspectives. Verrochi's expertise includes market and competitive analysis, new product development, cross-functional team leadership, and modeling complex problems to optimize outcomes.
The document outlines the typical sections and content included in a business plan presentation template. It includes sections for introducing the management team and project, describing the product/solution, technology, intellectual property, market needs, customer value proposition, competitiveness, marketing strategies, business model, funding and financial plans, return on investment, and reasons for investing. The purpose of the template is to guide presenters on the key information to include to effectively pitch their business plan or funding request.
Product Savvy Consulting (PSC) is a privately owned consulting firm founded in 2006 that provides marketing, product development, and business development support services. PSC's mission is to bridge gaps for high-tech companies by providing experienced managers. PSC offers experienced project teams, proven frameworks for product development and marketing, and support for remote market expansion. Their services are designed to help clients shorten time to market, increase business focus, and gain access to new markets. PSC clients benefit from PSC's network and experience in key industries like government, healthcare, and manufacturing.
This document provides guidance on developing a market entry strategy. It discusses key considerations such as understanding customer needs, differentiating your product or service, identifying target industry segments, and building competitive advantages. The document emphasizes planning all aspects of market entry including analyzing the market and competition, setting objectives, outlining assumptions, and defining growth strategies over time. The goal is to help organizations plan their path from their current state to their desired future state when entering new markets.
Agile product owners-what ails them (philly_dayofagile)Anupam Kundu
Presentation I used at Philadelphia Day of Agile (#dayofagile) http://dayofagile.org/agenda.
It was received well within the audience. Any comments are welcome...
Social Media Value Proposition - Group FMGGroupFMG
Group FMG is a digital marketing agency that was founded in 2011 through a private equity investment. It offers a comprehensive set of social media solutions for brands, including monitoring brand and competitor performance, engaging with customers through responses and campaigns, and building brand advocacy through content, campaigns, and loyalty programs. The company has offices in London, New York, and Chennai and serves over 75 global clients across industries.
This document proposes a new project called "Project Banzai" to create a new revenue stream for Brand Asset Valuator's (BAV) brand database. It suggests developing an online Brand Asset Index that lists the world's leading brand values and provides tools and analytics. This would establish BAV as the leading resource for measuring intangible brand value and help business decision-makers. The proposal outlines targeting executives, developing mobile applications and content, partnerships, and an annual listing fee model to generate new consulting and subscription revenue for BAV and Young & Rubicam Brands.
SVP Advisors is an international management consulting firm established in 2006 specializing in regulation, economic modeling, business strategy, and corporate finance for the telecommunications, media, and technology sector. The firm has offices in Madrid, Miami, and an associate office in Bangalore, and has worked with clients in over 15 countries. SVP Advisors' team of experienced partners provide services including regulatory strategy, competition analysis, business planning, and transaction support to telecom operators, regulators, and financial institutions.
SVP Advisors is an international management consulting firm established in 2006 specializing in regulation, economic modeling, business strategy, and corporate finance for the telecommunications, media, and technology sector. The firm has offices in Madrid, Miami, and an associate office in Bangalore, and has worked with clients in over 15 countries. SVP Advisors' team of experienced partners provide services including regulatory strategy, competition analysis, business planning, and transaction support to telecom operators, regulators, and financial institutions.
What is your product's social strategy?Jon Gatrell
The document discusses the need for companies to develop a social media strategy for their products. It notes that while many companies are experimenting with social media tools, few have incorporated them into a comprehensive strategic plan. The document provides survey results showing that while social media is considered important by many, only a small percentage have made it a major part of their marketing programs. It emphasizes that developing a social strategy is necessary to guide appropriate use of tools and maximize their benefits for business goals.
Vijay M. Patel has over 20 years of experience building strategic partnerships and developing ecosystems in technology companies like IBM. His background includes roles in business development, channels, sales, marketing and technical pre-sales. The document outlines his professional experience developing partnerships with startups, independent software vendors, and large enterprise clients, and highlights his success generating revenue and growing ecosystems in areas like cloud, analytics, security and mobile.
SVP Advisors is an international management consulting firm for the Telecommunications, Media and Technology (TMT) sector, with expertise in regulation, economic modelling, business strategy and corporate finance.
Established by seasoned professionals in 2006, we have earned over time a solid reputation within the TMT sector thanks to our quantitative and practical approach to problem solving.
Our work combines various disciplines such as economics, econometrics, finance, accounting, marketing and engineering. Our international client base includes telecom operators, media and internet companies, telecom regulators, international organisations and financial institutions.
What makes up a good Competitive Intelligence program - Brian Groth - Feb 2013Brian Groth
Brian Groth’s view of some of the items that make up a good Competitive Intelligence program, which covers Overview & Approach, Getting Started, Supporting Sales & Marketing, and Taking your CI program further.
PMI-SV: ProDUCT Mgmt Basics for ProJECT MgrsRich Mironov
Basics of proDUCT management, presented to PMI-SV for proJECT and proGRAM managers. How are these the same? different? #prodmgmt is responsible for commercial success, while project mgmt marshalls resources and schedules and staff
This 9-step marketing management plan outlines how to understand the current market, predict future trends, develop appropriate strategies and plans, promote products and services, identify opportunities, set objectives, develop strategies to meet objectives, formulate detailed plans, and implement and control the plan. The 9 steps include understanding the market and customers, predicting size, competitors and future trends, developing products, investments and organizational structure, promoting to customers and the public, identifying growth opportunities, setting measurable objectives, developing targeted strategies, formulating market entry and positioning plans, and implementing with reviews and collaboration.
This 9-step marketing management plan outlines how to understand the current market, predict future trends, develop marketing strategies, promote products and the company, identify opportunities, set objectives, develop strategies to meet objectives, formulate operational plans, and implement and control the plan. The 9 steps include understanding the market and customers, predicting size, competitors and future trends, developing products, investments and organizational structure, promoting through various channels, identifying growth opportunities, setting measurable objectives, developing target market and product positioning strategies, formulating market entry and budget plans, and implementing with periodic reviews and collaboration.
I plan to walk through multiple patterns of failure and how product owners are controlled/ liberated by the organizational culture and vice-versa both in start-up environments as well as in medium and large sized organizations.
SiriusDecisions provides research and advisory services focused on sales and marketing intelligence to help executives maximize revenue growth. It was founded in 2001 to address a lack of fact-based research on sales and marketing effectiveness. SiriusDecisions now has over 600 member organizations and offers various advisory services covering topics like demand generation strategies, channel management, reputation management, and marketing operations to help clients make better business decisions.
Socially synergistic enterprises 10 june m. baronMarcel Baron
This document discusses how IBM uses integrated product development teams and processes to improve innovation. It describes how IBM uses cross-functional teams at various stages from concept to launch. It also discusses how IBM evaluates investment opportunities based on factors like market attractiveness, technology attractiveness, business attractiveness, and organizational attractiveness. Finally, it promotes the use of social technologies and analytics to transform businesses and create socially synergistic enterprise solutions.
2. Verrochi Consulting’s value proposition
and qualifications
Value proposition
– Solve complex problems from multiple perspectives/disciplines
– Grow clients’ markets, revenues, profits
Qualifications/key differentiators
– Breadth of consulting and industry experience
• With leading firms in their fields
– Approach problems from multiple perspectives
• Product, marketing, financial, organizational
2
3. Experience summary:
Four areas with blue-chip firms
Years experience
12
10
Verrochi
Consulting
7
6
Putnam Hayes
& Bartlett
Years are not additive across four areas
because of some overlap among consulting,
marketing, and technology.
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5. Approach to solving business problems …
Analysis Strategy Execution Results
• Problem definition • Synthesis • Marketing plan • Increased
• Situation analysis • Strategy development and revenues, market
• Deep market, development, execution share, profits
financial, presentation • Cross-functional • Problem solved
competitive and cross-
analysis organizational
• Financial and team and project
alternative management
scenario modeling
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6. … from many perspectives
Product Marketing Financial Organizational
• Define the • Deep market, • Model revenues • Lead cross-
customer, financial, and expenses to organizational,
determine his/her competitive, ensure a desired cross-functional
needs analysis return teams
• Market definition, • Positioning, • Consider • Forge alliances
assessment messaging, sales- alternative with partners,
• Specify and force enablement scenarios, their coopetitors as
incorporate • Go-to-market implications, and needed/desirable
differentiating strategy prepare for them
features, benefits
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7. Domain expertise
Technology Enterprise computing
Hardware (compute, storage, networking)
Software (operating systems, middleware, databases,
applications, the web)
Services (support, professional, education, x service
providers)
Consumer electronics
Personal computers, tablets, smart phones,
televisions, home theater
Technology evaluation
IP licensing
Energy, green tech Carbon-based energy sources: coal, natural gas
Non-carbon: Nuclear, Solar, Wind
Electric utilities
Electric vehicles
Financial services Investment management
Investment banking
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8. Illustrative consulting projects
Client Project
At the World Bank’s Global Environment Facility, improved a model to allocate
roughly $4B in WB and UN funds for sustainability projects to developing
countries. Model optimizes distribution of funds for climate change and biodiversity
initiatives, subject to policy objectives, floors, and ceilings.
For AT&T’s Intellectual Property group, evaluated the market potential of 25
technologies developed by the Labs group. Assessed products’ features and
benefits; reviewed target markets and competitors’ products; presented
recommendations for commercialization from market, financial, and organizational
perspectives.
Developed the business case to create a complementary services business for
Mercury Computer Systems, a $210M technology company that was primarily
product-oriented. Analyzed competitors’ and comparable companies’ services
businesses. Forecast the revenue and profit opportunity. Developed presentations
of analysis and recommendations to client’s senior management, who adopted
recommendations
For Hewlett-Packard, developed a comprehensive competitive analysis of HP’s,
IBM’s and Sun Microsystems’ hardware, software, and services and strategies in
the grid/utility (cloud) computing market from technology, product, and marketing
perspectives. Identified and valued 10 potential acquisition candidates to close
gaps in hardware and software product lines. Resulting findings and
recommendations influenced HP’s technology investments and marketing
messaging.
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9. Product management and marketing
Verrochi
Consulting
Inbound/outbound mix 80/20 20/80 80/20 50/50
Market/product requirements x x x x
Product design x x x
Go-to-market plan x x x x
Product collateral:
- Product brief x x
- Sales guide x x x
- White paper x x x
- Sales slides x x x
Competitive analysis x x x x
Industry consultants briefing x
Press release x
Product launch x x x
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10. New-product development
Employer Product, target market Results
Conceived, presented the business case for, Assets grew to $3B in
and developed a new investment targeted for three years.
institutional retirement plans.
Led team of internal and external partners to
develop product; developed sales collateral;
trained sales force.
Conceived, presented the business case for, $300M in annual
and developed a bundle of hardware, software, revenues within several
services and insurance for availability-sensitive years.
customers in the financial services, telecomm,
and service-provider markets.
Built model to simulate technology and financial
risk. Developed marketing collateral
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11. Quantitative modeling
Where What Type of modeling
Helped develop a model of the US Optimization: minimizing
railroad market to simulate changes distance, cost, and links between
in market share resulting from a origin-destination pairs
proposed merger
Built financial models for debt Optimization: structuring cash
transactions given various flows subject to constraints of
constraints interest rates, current liability
profile
Modeled financial flows under Stochastic simulation of interest
interest rate scenarios for sensitivity rates
analysis
Modeled cost of computer downtime Technology and financial risk
given various risk assumptions modeling
Updated and improved a model to Optimizes funds distribution
allocate roughly $4B in WB and UN according to policy objectives,
funds for sustainability projects to floors, and ceilings.
developing countries.
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12. Cross-organizational team management
Employer
Internal partners Fixed-income research, Product management Hardware
portfolio management Regional marketing Software
Legal MarComm Services
Sales and marketing Press and industry Risk Management
consultant relations
External partners Securities firms Software companies Software companies and
Commercial banks insurance brokerage
Insurance companies
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13. $ Multi-million results with blue-chip companies
Employer
Results
• Developed a new • Developed an
• Managed HP-UX
corporate retirement innovative high-
product line:
product availability product
> $100M/year;
comprised of HW,
>20% annual growth
• Assets grew to SW, services,
$3B in 3 years insurance
• Bundled Netscape,
Oracle and Veritas • Sized market
products; managed opportunity at
joint marketing $50-100M in first two
programs years; was $300M
soon after
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14. Next step
If your organization needs help solving complex problems entailing
analysis, strategy development and execution, let’s talk and discuss
how I may help.
Thank you.
John Verrochi
1 (408) 835-8166
john.verrochi@gmail.com
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