Míka Ruostesuo presenting Technopolis Services for startups in Mobile Brain Bank event in Oulu, September 17, 2009

1. 1
Technopolis services
-
Things to consider when turning into entrepreneurs
17.9.2009 Mika Ruostesuo

2. 2
The Technopolis Community
• 1.175 customers employing roughly 16.000 people
• 15 science and technology parks operating as a chain
• 481.000 m2 of space in use and under construction
• High-quality business environments from 10 m2 to 40.000 m2
• Excessive business community network around the globe

3. 3
Versatile Services Portfolio
rent
Capital
Business Services
Data Services
Premises
Voice Services
Maintenance Conference and Video Services
Maintenance fee
• Heating and water Restaurant and Catering
• Cleaning of shared spaces Services
• Waste management Office Environment Services
• Maintenance of outdoor areas
• Security Office and Assistant Services
city fee
Electri-
Mail Services
Electricity
Services
Development
Fundraising Services
fee
Service
Information and Reception Services Matchmaking Services
Innovation Services
fee
Cleaning
Cleaning Services
Technopolis Online

4. 4
Establishing company
• www.prh.fi gives all instructions and forms for registering
the company
• Accounting firm, bank, insurances, …
• Osakeyhtiö Oy – Limited-liability company Ltd.
• Founding team and its versatile know-how is essential for
growth company
• Shareholder agreement (osakassopimus) which covers later
investments to company and exits from company operations
• Prepare a business and financial plan.
• Get positive preliminary judging from financiers (Tekes,
Finnvera, TE-center…) – Technopolis helps with these.

5. 5
Growth company business planning
Profitable business is based on strategic choices
Operational model how to
C. Position in markets and earning model do business
Customer/product
combinations are Secret of profitability is
the core strategic A. Customer segments B. Product segments effective use of resources:
choice •Marketing
•R& D
•Sales
D. Organizing operations and cost effectiveness
•Delivery
•Management

6. 6
Pitfalls of technology based business
• Overestimating market potential
• Technology hype
• Lack of sales skills
• Inexperienced management
• Wrong pricing
• Lack of competitor information
• Customer purchasing behaviour unpredictable
• Do-it-yourself attitude

7. 7
Financial planning
Different financing needs:
• Consultancy business: grows based on assignments – no big needs for
working capital (no salaries in the beginning)
• Subcontracting business: grows based on cash-flow – moderate needs for
working capital (employee salaries)
• Subcontrating –> Product company: 200.000 – 500.000 € cash flow +
working capital and equity needed for R&D and market entry.
• Product company to global markets: equity needed for R&D & sales
– Seed financing 200.000 - 500.000 € / founders, Tekes, TE-center, Finnvera, bank,
Veraventure, business angels
– 1. VC round 500.000 - 1.000.000 €
– 2. VC round 1.000.000 - 3.000.000 €
– 3. VC round 2.000.000 - 5.000.000 €

8. 8
Financing application (Tekes, TE-center, Finnvera)
• Application form
• Previous financial statements
• Project plan
• Company business plan and powerpoint presentation:
– Targeted business and business operational model
– Growth targets
– Targets for international business (vs. local)
– Profitability of business
– Financing needs
– Financing plans

9. 9
Preparation of financing application
Application itself
Project plan
Idea
Products Business Application
Summary
plan with forms
Customers 2 pages finacials 15-
Business 25 pages
model Presentation
15 ppt-pages
Strategic Financial
Market action points calculations Elevator
studies to be done speech 30 s
Financial
10-12 pcs planning
Great possibility – competetive edge

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Yritysten yleisimmät alkuvaiheen rahoittajat
* Avustus Innovaatiopalveluiden
hankintaan
** Nuoret Innovatiiviset Yritykset
Yksityiset pääomasijoittajat Pääomasijoitukset (kotimaiset ja ulkomaiset pääomasijoitusyhtiöt)
Julkiset pääomasijoittajat Pääomasijoitukset (usein syndikoiva sijoitus)
Businessenkelit Osaamis- ja pääomasijoitukset
Tekes T&K-projektirahoitus, AIH*, NIY**
Finnvera Yrittäjälaina, pienlaina, pientakaus, investointi- ja käyttöpääomalaina
TE-keskus Yrityksen kehittämisavustus, VARA-valmisteluraha
Pankki Luototus
Yrittäjä(t) Pääoma
Keksintösäätiö Esihautomorahoitus
Tekes / TULI Esiselvitykset
Yrityksen perustaminen: Alkuvaihe: Kasvuvaihe:
Oma pääoma, käyttöpääoma, Tuotekehitys, yrityskehitys, Tuotekehitys, kansainvälistyminen,
ostopalvelut, IPR-selvitykset, palkat, käyttöpääoma, oman pääoman vahvistaminen
tuotekehitys ostopalvelut

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