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Bid management, A Farce - Search Automation? Now We're Talking!

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Bid Management – a Farce… Search Automation? Now We’re Talking!
Bid Management – a Misnomer ,[object Object],[object Object],[object Object],[object Object],[object Object]
The 9 Factors in Your PPC Accounts Success Note: This doesn’t include variables like Business Competitiveness or Landing Pages.
Bid Management Tools by Definition Focus on 1 Element! Almost all platforms ignore keyword matching, quality score and impression share
Examples – and the “Search Automation” Industry ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is “Search Automation” ,[object Object],With Search Automation Your SEM Analyst Can Focus on: Rather Than:

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Bid management, A Farce - Search Automation? Now We're Talking!

  • 1. Bid Management – a Farce… Search Automation? Now We’re Talking!
  • 2.
  • 3. The 9 Factors in Your PPC Accounts Success Note: This doesn’t include variables like Business Competitiveness or Landing Pages.
  • 4. Bid Management Tools by Definition Focus on 1 Element! Almost all platforms ignore keyword matching, quality score and impression share
  • 5.
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