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The Method Do you have a continuous improvement process for your online ad investments? ClearSaleing™ Confidential Adam S....
The Metric, The Measure, The Method ClearSaleing™ Confidential
Goal of advertising  ClearSaleing™ Confidential A company may advertise to build their brand, gain new customers, gain mar...
Recap:  The Metric <ul><li>Revenue  can go up;  Profit  can go down </li></ul><ul><li>Conversion Rate  can go up;  Profit ...
Pick the  best  player ( ad ) Points ( Sales ) 0 8 Shooting Percentage ( Conversion Rate ) 0% 50% Points ( Sales ) 2 20 Sh...
Advertising ecosystem
The Method Ad Spend Profit 20K 40K Identify  Eliminate Waste Buy Max Clicks Add and Test Time Identify ClearSaleing™ Confi...
<ul><li>Identify </li></ul>ClearSaleing Confidential
Main Dashboard This view lists all advertising sources (search engines, shopping engines, emails, banners, videos, affilia...
Purchase Path
Introducers, Influencers, Closers in the Purchase Path™
Creative Analysis ClearSaleing Confidential
Ad Text Test ClearSaleing Confidential 1 2
Eliminate Waste ClearSaleing Confidential
Set alerts ClearSaleing Confidential
ClearSaleing Confidential
Reporting center ClearSaleing Confidential
Buy Maximum Clicks ClearSaleing Confidential
Profit & ROI:  Main Dashboard ClearSaleing Confidential
Are ad dollars properly allocated? ClearSaleing Confidential Source Ad Spend Profit/Click Ideal Allocation Google $40,000 ...
Month over month trending ClearSaleing Confidential
Add and Test ClearSaleing Confidential
Add new add sources ClearSaleing Confidential
The Method Ad Spend Profit 20K 40K Identify  Eliminate Waste Buy Max Clicks Add and Test Time Identify ClearSaleing™ Confi...
Thank You! ClearSaleing™ Confidential Adam S. Goldberg Co-Founder and Chief Innovation Officer P:  800.592.0464 ext. 902 [...
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The Method: Do You Have a Continuous Improvement Process for Your Online Ad Investments?

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Part 3 in a 3 part series: The Metric, The Measure, and The Method.

Published in: Technology, Design
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The Method: Do You Have a Continuous Improvement Process for Your Online Ad Investments?

  1. 1. The Method Do you have a continuous improvement process for your online ad investments? ClearSaleing™ Confidential Adam S. Goldberg Co-Founder and Chief Innovation Officer P: 800.592.0464 ext. 902 [email_address]
  2. 2. The Metric, The Measure, The Method ClearSaleing™ Confidential
  3. 3. Goal of advertising ClearSaleing™ Confidential A company may advertise to build their brand, gain new customers, gain market share, build awareness, introduce a new product, change their image, etc., but at the end of the day all of the reasons to advertise are to directly or indirectly produce more profit.
  4. 4. Recap: The Metric <ul><li>Revenue can go up; Profit can go down </li></ul><ul><li>Conversion Rate can go up; Profit can go down </li></ul><ul><li>Sales can go up; Profit can go down </li></ul><ul><li>Cost Per Acquisition (CPA) can decrease; Profit can go down </li></ul><ul><li>Click Through Rate (CTR) can increase; Profit can go down </li></ul><ul><li>Return on Ad Spend (ROAS) can increase; Profit can go down </li></ul>ClearSaleing™ Confidential
  5. 5. Pick the best player ( ad ) Points ( Sales ) 0 8 Shooting Percentage ( Conversion Rate ) 0% 50% Points ( Sales ) 2 20 Shooting Percentage ( Conversion Rate ) 25% 50% Assists 10 0
  6. 6. Advertising ecosystem
  7. 7. The Method Ad Spend Profit 20K 40K Identify Eliminate Waste Buy Max Clicks Add and Test Time Identify ClearSaleing™ Confidential
  8. 8. <ul><li>Identify </li></ul>ClearSaleing Confidential
  9. 9. Main Dashboard This view lists all advertising sources (search engines, shopping engines, emails, banners, videos, affiliates, RSS feeds, organic results, etc) with the most important metric, Profit, prominently displayed
  10. 10. Purchase Path
  11. 11. Introducers, Influencers, Closers in the Purchase Path™
  12. 12. Creative Analysis ClearSaleing Confidential
  13. 13. Ad Text Test ClearSaleing Confidential 1 2
  14. 14. Eliminate Waste ClearSaleing Confidential
  15. 15. Set alerts ClearSaleing Confidential
  16. 16. ClearSaleing Confidential
  17. 17. Reporting center ClearSaleing Confidential
  18. 18. Buy Maximum Clicks ClearSaleing Confidential
  19. 19. Profit & ROI: Main Dashboard ClearSaleing Confidential
  20. 20. Are ad dollars properly allocated? ClearSaleing Confidential Source Ad Spend Profit/Click Ideal Allocation Google $40,000 $.41 5 Yahoo $20,000 $.36 6 MSN $10,000 $.54 4 Nextag $25,000 $1.10 2 Shopping $20,000 $.90 3 Pricegrabber $10,000 $1.40 1
  21. 21. Month over month trending ClearSaleing Confidential
  22. 22. Add and Test ClearSaleing Confidential
  23. 23. Add new add sources ClearSaleing Confidential
  24. 24. The Method Ad Spend Profit 20K 40K Identify Eliminate Waste Buy Max Clicks Add and Test Time Identify ClearSaleing™ Confidential
  25. 25. Thank You! ClearSaleing™ Confidential Adam S. Goldberg Co-Founder and Chief Innovation Officer P: 800.592.0464 ext. 902 [email_address]

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