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Venture for Canada
Product Management Workshop

Jean-Luc David
jldavid@gmail.com
http://www.jldavid.com
Introduction & Planning
About Me
In the next hour, we will cover
the following topics:
Defining a Product

Product Vision
Market Fit / MVP
What is Product Management?
Product management is an organizational lifecycle
function within a company dealing with the planning,
forecasting, and production, or marketing of a
product or products at all stages of the product
lifecycle.
-Wikipedia
What are three 

outcomes for a 

product startup?
Acquisition, IPO and Failure
What are the three things that
will make your startup
valuable?
Product
People
Patents & IP
Revenues
Traction
“A computer 

on every desk,
in every home”
Describes what the world
will look like once the mission
is accomplished.
Keep in mind most startups don’t
know what they want to be when they
grow up.
Product/Market Fit
Minimum Viable Product
Outcome: Acquisition
Questions?
Defining a Product

Product Vision
Market Fit / MVP

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