Xcellimark's approach for developing a profitable business growth through digital and inbound marketing.

1. Profitable Business Growth
through Digital Marketing
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Alexi Lambert
Marketing Consultant

2. • Grow your business through increased lead volume that increases
more sales opportunities
• Lower your cost of customer acquisition
• Increase the quality of leads to improve your sales closure rates
• Increase the upsell opportunities and referrals from existing clients
• Establish yourself as the leader in your industry
• Improve your online image and credibility
Typical Clients Goals
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3. • Forrester forecasts 1 million US B2B salespeople will lose their jobs to self-service
eCommerce by 2020, accounting for 20% of the B2B sales force.
• B2B buyers are living in a 2015 digital-first world, but B2B sellers are still living in a 1965
salesman-first world. New Forrester data shows that nearly 75% of B2B buyers prefer to buy
online when purchasing products for work, yet just 25% of B2B companies actively sell online.
• Firms must adapt by building digitally-enabled selling models that put self-serve eCommerce
on equal footing with commissioned salespeople, writes Forrester.
• Top 3 Sales Positions at Risk: Order Takers, Navigators and Explainers
• Consultant-related positions and services are actually predicted to grow
Forrester Research
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4. INBOUND IS AN APPROACH TO MARKETING THAT REACHES
TODAY’S CONSUMER.
Understand what content
pulls your buyers through the
sales funnel, and use that
context to personalize your
marketing at scale.
Get found by qualified leads
online with content (website
pages, blog articles, social
messages) optimized for
search and social media.
3 Effective Inbound Marketing Requirements
TOOL SET
1. Inbound as People
(the “WHO?” in resources, specific skills,
experience);
2. Inbound as a Methodology
(the “HOW?” in research, planning and
processes); and
3. Inbound as a Tool Set
(the “WHAT?” in a PLAYBOOK, CMS, MAP,
CRM, LP, TYP, CTA, Workflows, Analytics,
Testing and Optimization).

5. Understand what content
pulls your buyers through the
sales funnel, and use that
context to personalize your
marketing at scale.
Get found by qualified leads
online with content (website
pages, blog articles, social
messages) optimized for
search and social media.
Inbound Marketing Methodology
Along the top are the four
actions (Attract, Convert,
Close, Delight) companies
must take in order to obtain
visitors, leads, and customers.

6. Understand what content
pulls your buyers through the
sales funnel, and use that
context to personalize your
marketing at scale.
Get found by qualified leads
online with content (website
pages, blog articles, social
messages) optimized for
search and social media.
Inbound Marketing Methodology
Along the bottom are the tools
companies use to accomplish
these actions.
Note: Note the tools are listed under the
action where they first come into play, but
that’s not the only place they’re applicable!
Several tools, like email, can be essential
in several stages of the methodology.

7. Xcellimark’s Process and Capabilities
We Help You Grow Your Business Through a Proven Process:
1. Marketing Strategy and Planning
2. Content Development
(building the engine – content, website updates, MAP, processes)
3. Website Redesign and Development
4. Monthly Marketing Services & Support
(monthly consulting, content promotion, SEO, social media, PR, design and campaign management)
Team of Resources
(Strategy and Planning, Design, Development, Content, Publishing, Promotion, Analysis, Campaign Management and
Optimization)
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8. Website Redesign and Optimization Plan
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Service Overview:
• Responsive design
optimized for mobile
devices
• Optimized for search
engines
• CTA, Landing Pages, Forms,
TYP, Auto Responders
• Integration into marketing
automation, CRM platforms
and 3rd party applications

9. Content Marketing Services
• Consulting, Analysis and Campaign Management
• Website content creation
• Submission to 200+ IYPs, directories
• Local Search Engine account setup
• Ad copy & design, brochures, PowerPoint slides
• Calls-to-Action (CTA)
• Landing pages and thank you pages
• Email marketing design, copy and send
• Lead nurturing and workflow development
• Blog posts creation and optimization
• Social media setup and integration
• Articles creation and optimization
• Online press releases creation and distribution
• PPC Management and Optimization
Monthly Inbound Content Marketing Services
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Expertise Provided
• Strategy and Planning
• Account and Campaign Management
• Content creation, optimization and distribution
• Search Engine Optimization (SEO)
• PPC Management and Optimization
• Link building
• Web and graphic design
• Web programming and development
• Analytics and Reporting
• Landing page and conversion optimization
• Social Media marketing
• Press Release marketing

10. Xcellimark Marketing Performance
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Clients who implement our Professional
Marketing Service average a 93% increase in
website traffic and leads within 12 months of
complete implementation.

11. Xcellimark Marketing Performance
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For over 14 years our expert team has exceeded the online marketing goals for our clients
through performance-based solutions:
• Generated over 2.3 million qualified lead for the DirectBuy franchise network while increasing
their online appointment rate by 50%
• Reduced cost per lead by 97.8% for Wabash International
• Increased website traffic by 413% for Clarion Hotels
• Increased online lead conversion rate by 221% for Gran Pacifica Oceanfront Resort
• Increased website traffic by 751% for Caye International Bank
• Increased lead volume by 110% for FBC Mortgage Home Loans
• Increased website traffic by 89% for Keller Williams Real Estate
• Increased organic search leads by 53% for Jackson Therapy and Jackson Nursing
Professionals

12. Xcellimark Project-Based Customer Examples
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Keller Williams Lake NonaECI Development ResortsFBC Home Loans
Averett Warmus Durkee CPA Intel Retail Edge Program Hannover RE

13. 13
• “Best in Search for Link Building by TopSEOs
• “Leading Provider of Web Design for Eastern US”
• Top 5 Digital Media Company in Central Florida
• Top 10 Advertising Agency in Central Florida
• Top 10 Web Design Companies in Southern US
• OBJ’s Golden 100: Ultimate Newcomers
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Xcellimark Awards

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• Featured on “Today in America” hosted by Terry Bradshaw
• Landing Page Optimization Certified – MEC Labs
• Advanced certification in Google AdWords as a Qualified Google Advertising Company
• Circle Members of SEMPO, the leading search engine marketing professionals organization in North America.
• Longtime members of SeoPros, a leading national SEO consultants directory with stringent criteria for entry.
• Members in good standing with the Better Business Bureau’s Reliability Program
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Xcellimark Recognition and Certifications

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Start Growing Your Business
Faster NOW!