This document provides a checklist for consolidating vendor contracts to reduce costs. It recommends consolidating printing and software application vendors. The checklist outlines tasks like determining department requirements, creating a vendor list, evaluating overlap, conducting a cost analysis, researching "one-stop-shop" vendors, developing an RFP, negotiating pricing using purchasing power, and renegotiating contracts. Consolidating vendors can lower administrative expenses, improve negotiation leverage, and increase service levels.
I punti di contatto e le differenze fra ITIL framework sulla gestione dei servizi informatici e lo standard TOGAF per lo sviluppo di una Enterprise Architecture.
A successful data governance capability requires a strategy to align regulatory drivers and technology enhancement initiatives with business needs and objectives, taking into account the organizational, technological and cultural changes that will need to take place.
I punti di contatto e le differenze fra ITIL framework sulla gestione dei servizi informatici e lo standard TOGAF per lo sviluppo di una Enterprise Architecture.
A successful data governance capability requires a strategy to align regulatory drivers and technology enhancement initiatives with business needs and objectives, taking into account the organizational, technological and cultural changes that will need to take place.
An Introduction into the design of business using business architectureCraig Martin
Business Architecture is gaining interest from many non-traditional architecture stakeholders across the enterprise however most remain unclear of its scope and application. This webinar was presented through the Open Group as lead up to the London 2013 Conference on business transformation. It provides an overview of the language, methods and techniques of developing a business architecture and assist architects to demonstrate its relevance to business leaders. It also provides an insight into the method and techniques taught in the "Discovering Business Architecture" course run by Enterprise Architects.
Use content-ready Procurement PowerPoint Presentation Slides to execute the process of acquiring goods and services from an external source via tendering. Meet customers & stakeholders demands, analyse processes, optimize strategies and ultimately reduce procurement costs. Incorporate professionally designed procurement PowerPoint PPT templates to transform your business which bring you benefits. This deck comprises of templates such as procurement strategy structure, procurement steps, procurement workflow process, procurement strategy, approach to procurement, formulating procurement strategy, creating procurement strategy, and more. Use this presentation for purchase planning, value analysis, financing, price negotiation, inventory control and stores, standards determination, etc. These procurement PowerPoint templates are completely customizable. Edit color, text, icon and font size as per your requirement. Add or remove content, if needed. Grab ready-to-use procurement PowerPoint complete presentation to go step by step process of acquiring goods and services from external suppliers. Good expression is guaranteed with our Procurement Powerpoint Presentation Slides. Communication becomes explicitly clear.
Purchasing, Procurement, Vendor, Contract and RFP Process Management with Sha...Optimus BT
Using the Document management, Collaborative and Self service features of SharePoint to implement a turn key procurement management business solution, that will streamline the procurement process, help you comply with regulations, enable you manage contracts, empower self service and participative procurement, aid in informed procurement decisions, in executing an effective procurement strategy and make your procurement function hassle free. Optimus BT is a leader in providing Procurement software and other turnkey solutions using SharePoint.
In this panel discussion, you will learn how Best-in-class companies leverage collaborative Supplier Management to mitigate supply chain risk and improve overall supplier performance. The session will examine proven techniques to become "Customer of Choice" even in the tightest of supply markets by building supplier management initiatives that provides transparency, fosters collaboration, and shared risks and incentives with key suppliers.
IT Transformation Initiatives PowerPoint Presentation SlidesSlideTeam
It has PPT slides covering wide range of topics showcasing all the core areas of your business needs. This complete deck focuses on It Transformation Initiatives Powerpoint Presentation Slides and consists of professionally designed templates with suitable graphics and appropriate content. This deck has total of thirtyone slides. Our designers have created customizable templates for your convenience. You can make the required changes in the templates like colour, text and font size. Other than this, content can be added or deleted from the slide as per the requirement. Get access to this professionally designed complete deck PPT presentation by clicking the download button below.
The Best of Both Worlds: Creating a Business Service Catalog and Technical Service Catalog
If you are having a difficult time determining the scope of services to include in your service catalog, consider developing two service catalogs: a business service catalog that is visible to customers, and a technical support catalog that is used internally by IT. This session will provide a unique perspective on IT services, as well as on creating, maintaining, and utilizing service catalogs and service portfolios. The session will focus on practical guidance, critical process relationships, real-life examples, and interactive learning.
Business Value Metrics for Data GovernanceDATAVERSITY
As data professionals, we recognize and understand the need for data governance, focusing on data quality in particular. We have made progress in this area, as illustrated by the emergence of the Chief Data Officer role in recent years. However, in many organizations, the need for governance is still largely unrecognized, and remains very tough to sell internally. You may need some detailed information and metrics to demonstrate the business value. This session will focus on business justification for establishing a data governance framework, including:
Data classification
Data quality
Business value metrics (KPIs)
Business capability mapping and business architectureSatyaIluri
Business architecture and capabilities mapping captures and encapsulates the essence of a business. Using capabilities enterprises can model their current and desired business capabilities with rich semantics and leverage these as Lego blocks to compose products/ initiatives, overlay them with value streams and processes, and capture requirements to evolve capabilities. Business capability mapping helps companies establish a common language, fosters business/IT alignment, helps reduce redundancy and rework, and aligns execution with strategy.
"You can download this product from SlideTeam.net"
Use content-ready Procurement PowerPoint Presentation Slides to execute the process of acquiring goods and services from an external source via tendering. Meet customers & stakeholders demands, analyse processes, optimize strategies and ultimately reduce procurement costs. Incorporate professionally designed procurement PowerPoint PPT templates to transform your business which bring you benefits. This deck comprises of templates such as procurement strategy structure, procurement steps, procurement workflow process, procurement strategy, approach to procurement, formulating procurement strategy, creating procurement strategy, and more. Use this presentation for purchase planning, value analysis, financing, price negotiation, inventory control and stores, standards determination, etc. These procurement PowerPoint templates are completely customizable. Edit color, text, icon and font size as per your requirement. Add or remove content, if needed. Grab ready-to-use procurement PowerPoint complete presentation to go step by step process of acquiring goods and services from external suppliers. Good expression is guaranteed with our Procurement Powerpoint Presentation Slides. Communication becomes explicitly clear. https://bit.ly/3oihfzw
New Dynamics 365 Implementation Guide - Available for downloadDynamics Square
Almost 700 pages of insights and guidance around strategy, initiation, implementation, preparation and operation, Contact us for Dynamics 365 Implementation: https://www.dynamicssquare.com.au/dynamics-365/
Creating A Business Focussed Information Technology StrategyAlan McSweeney
This presentation describes a structured approach to creating a business-focussed information technology strategy.
An effective business-oriented IT strategy is an opportunity to resolve the disconnection and to ensure the IT function is able to and does respond to business needs and is trusted by the business to provide IT solutions.
The IT strategy will consist of static structural elements relating to the organisation of the IT function:
• Capabilities – skills and abilities the IT function should possess and be able to use effectively and efficiently
• IT Function Structure – the organisation and arrangement of the sub-functions and their responsibilities and relationships
• Operating Model – how the IT function work and delivers value and the processes it implements and operates
• Staffing And Roles – the numbers of people, their roles, responsibilities, expected skills, experience and abilities, workload, reporting structures and expected ways of operating
It will also include dynamic elements relating to initiatives, both enabling initiatives within the IT function and specific business initiatives required to achieve the business strategy.
Here are the benefits of having all your eggs in one basket! Cost reduction and effective governance are the engineering industry’s biggest challenges. Check out this infographic that addresses these key challenges through Vendor Consolidation. Click here for more details: http://www.hcltech.com/engineering-rd-services
An Introduction into the design of business using business architectureCraig Martin
Business Architecture is gaining interest from many non-traditional architecture stakeholders across the enterprise however most remain unclear of its scope and application. This webinar was presented through the Open Group as lead up to the London 2013 Conference on business transformation. It provides an overview of the language, methods and techniques of developing a business architecture and assist architects to demonstrate its relevance to business leaders. It also provides an insight into the method and techniques taught in the "Discovering Business Architecture" course run by Enterprise Architects.
Use content-ready Procurement PowerPoint Presentation Slides to execute the process of acquiring goods and services from an external source via tendering. Meet customers & stakeholders demands, analyse processes, optimize strategies and ultimately reduce procurement costs. Incorporate professionally designed procurement PowerPoint PPT templates to transform your business which bring you benefits. This deck comprises of templates such as procurement strategy structure, procurement steps, procurement workflow process, procurement strategy, approach to procurement, formulating procurement strategy, creating procurement strategy, and more. Use this presentation for purchase planning, value analysis, financing, price negotiation, inventory control and stores, standards determination, etc. These procurement PowerPoint templates are completely customizable. Edit color, text, icon and font size as per your requirement. Add or remove content, if needed. Grab ready-to-use procurement PowerPoint complete presentation to go step by step process of acquiring goods and services from external suppliers. Good expression is guaranteed with our Procurement Powerpoint Presentation Slides. Communication becomes explicitly clear.
Purchasing, Procurement, Vendor, Contract and RFP Process Management with Sha...Optimus BT
Using the Document management, Collaborative and Self service features of SharePoint to implement a turn key procurement management business solution, that will streamline the procurement process, help you comply with regulations, enable you manage contracts, empower self service and participative procurement, aid in informed procurement decisions, in executing an effective procurement strategy and make your procurement function hassle free. Optimus BT is a leader in providing Procurement software and other turnkey solutions using SharePoint.
In this panel discussion, you will learn how Best-in-class companies leverage collaborative Supplier Management to mitigate supply chain risk and improve overall supplier performance. The session will examine proven techniques to become "Customer of Choice" even in the tightest of supply markets by building supplier management initiatives that provides transparency, fosters collaboration, and shared risks and incentives with key suppliers.
IT Transformation Initiatives PowerPoint Presentation SlidesSlideTeam
It has PPT slides covering wide range of topics showcasing all the core areas of your business needs. This complete deck focuses on It Transformation Initiatives Powerpoint Presentation Slides and consists of professionally designed templates with suitable graphics and appropriate content. This deck has total of thirtyone slides. Our designers have created customizable templates for your convenience. You can make the required changes in the templates like colour, text and font size. Other than this, content can be added or deleted from the slide as per the requirement. Get access to this professionally designed complete deck PPT presentation by clicking the download button below.
The Best of Both Worlds: Creating a Business Service Catalog and Technical Service Catalog
If you are having a difficult time determining the scope of services to include in your service catalog, consider developing two service catalogs: a business service catalog that is visible to customers, and a technical support catalog that is used internally by IT. This session will provide a unique perspective on IT services, as well as on creating, maintaining, and utilizing service catalogs and service portfolios. The session will focus on practical guidance, critical process relationships, real-life examples, and interactive learning.
Business Value Metrics for Data GovernanceDATAVERSITY
As data professionals, we recognize and understand the need for data governance, focusing on data quality in particular. We have made progress in this area, as illustrated by the emergence of the Chief Data Officer role in recent years. However, in many organizations, the need for governance is still largely unrecognized, and remains very tough to sell internally. You may need some detailed information and metrics to demonstrate the business value. This session will focus on business justification for establishing a data governance framework, including:
Data classification
Data quality
Business value metrics (KPIs)
Business capability mapping and business architectureSatyaIluri
Business architecture and capabilities mapping captures and encapsulates the essence of a business. Using capabilities enterprises can model their current and desired business capabilities with rich semantics and leverage these as Lego blocks to compose products/ initiatives, overlay them with value streams and processes, and capture requirements to evolve capabilities. Business capability mapping helps companies establish a common language, fosters business/IT alignment, helps reduce redundancy and rework, and aligns execution with strategy.
"You can download this product from SlideTeam.net"
Use content-ready Procurement PowerPoint Presentation Slides to execute the process of acquiring goods and services from an external source via tendering. Meet customers & stakeholders demands, analyse processes, optimize strategies and ultimately reduce procurement costs. Incorporate professionally designed procurement PowerPoint PPT templates to transform your business which bring you benefits. This deck comprises of templates such as procurement strategy structure, procurement steps, procurement workflow process, procurement strategy, approach to procurement, formulating procurement strategy, creating procurement strategy, and more. Use this presentation for purchase planning, value analysis, financing, price negotiation, inventory control and stores, standards determination, etc. These procurement PowerPoint templates are completely customizable. Edit color, text, icon and font size as per your requirement. Add or remove content, if needed. Grab ready-to-use procurement PowerPoint complete presentation to go step by step process of acquiring goods and services from external suppliers. Good expression is guaranteed with our Procurement Powerpoint Presentation Slides. Communication becomes explicitly clear. https://bit.ly/3oihfzw
New Dynamics 365 Implementation Guide - Available for downloadDynamics Square
Almost 700 pages of insights and guidance around strategy, initiation, implementation, preparation and operation, Contact us for Dynamics 365 Implementation: https://www.dynamicssquare.com.au/dynamics-365/
Creating A Business Focussed Information Technology StrategyAlan McSweeney
This presentation describes a structured approach to creating a business-focussed information technology strategy.
An effective business-oriented IT strategy is an opportunity to resolve the disconnection and to ensure the IT function is able to and does respond to business needs and is trusted by the business to provide IT solutions.
The IT strategy will consist of static structural elements relating to the organisation of the IT function:
• Capabilities – skills and abilities the IT function should possess and be able to use effectively and efficiently
• IT Function Structure – the organisation and arrangement of the sub-functions and their responsibilities and relationships
• Operating Model – how the IT function work and delivers value and the processes it implements and operates
• Staffing And Roles – the numbers of people, their roles, responsibilities, expected skills, experience and abilities, workload, reporting structures and expected ways of operating
It will also include dynamic elements relating to initiatives, both enabling initiatives within the IT function and specific business initiatives required to achieve the business strategy.
Here are the benefits of having all your eggs in one basket! Cost reduction and effective governance are the engineering industry’s biggest challenges. Check out this infographic that addresses these key challenges through Vendor Consolidation. Click here for more details: http://www.hcltech.com/engineering-rd-services
This How-To Guide defines why Agile Marketing is important and outlines its key principles and identifies and action plan for getting started.
Download the guide @ http://www.demandmetric.com/content/getting-started-agile-marketing
• Make Versus Buy
• Benefit of Outsourcing
• Source of Supplier Information
• Strategis Selection
• Supplier Relationship Management (SRM)
• Industry Example
Amidst growing pressure to streamline business processes and enhance operational performance, complete or incremental optimization across the sourcing life-cycle has become the need of the hour.
Un travail effectué par Soufiane AL KHATIRI et Fadel IDBRAIM, Option "Manager de Plateformes Offshoring" sur le Sourcing et le Supplier Relationship Management (Logistique)
Présentation sur le sourcing et le supplier relationship management (Logistique) réalisée par Soufiane AL KHATIRI et Fadel IDBRAIM (Managers de Plateformes Offshoring à l'ENCG Settat)
Michael Porter's Five Forces analysis is a critical tool for evaluating the competitive landscape and underlying structure of an industry, aiding in effective strategy formulation and risk management. By examining factors like the level of rivalry, barriers to entry, and the power dynamics with suppliers and buyers, businesses can make informed decisions on resource allocation and market positioning. The framework also serves as a valuable guide for investors to assess industry attractiveness and long-term profitability. Overall, this analysis is indispensable for achieving a sustainable competitive advantage and informed strategic planning.
The Impact of COVID-19 in B2B MarketingDemand Metric
In Q2 2020, we asked marketing leaders at mid-sized B2B companies in the USA abouthow the COVID-19 pandemic has impacted their plans for the year.
Here’s what we found.
In 2018, Return Path and Demand Metric partnered to study the state of email marketing to equip marketers with data and best practices to improve the use of email.
Engagement is the key to getting email into subscriber inboxes. This relationship to deliverability made engagement a logical next candidate for the study. Return Path and Demand Metric partnered again to study engagement and its relationship to email deliverability.
Infographic Vidyard Video Marketing 2018Demand Metric
For far too long, the emphasis on video content marketing has been on production quality; the higher the quality, the more marketing value a video is presumed to have. While quality is certainly an important aspect of video content, producing quality video does not guarantee video content marketing success. Success is very much a function of how well video content and viewing data integrate with the marketing technology stack, and how the sales team leverages the intelligence. In this fifth annual video content marketing report, Demand Metric and Vidyard partnered on research to better understand the use of video for sales and marketing, how performance is being measured, and what impact video is having. This study’s focus is on the use of video in marketing, the maturity indicators such as measuring video content performance, and how video viewing data is integrated with marketing automation platforms (MAP) and customer relationship management (CRM) systems. This report shows what progress, if any, has been made in the fifth year of this study. These study results provide insights and data useful for helping marketers get the highest possible return on their video content investment.
Download the PDF: https://www.demandmetric.com/content/digital-marketing-best-practices-report
It has been said that “All Marketing is Digital Marketing.” And with good reason! In the last decade (or less), the marketing environment has been transformed.
Marketing has moved from an environment in which traditional marketing, brick and mortar storefronts and Digital Marketing options all competed for the time, attention and resources of the marketing department to one in which Digital Marketing reigns supreme – with an occasional nod in the direction of the storefront, or traditional marketing (direct mail, print advertising, etc.)
One of the biggest challenges of Digital Marketing is the speed of which it has taken over the marketing organization, often in an ad hoc, uncoordinated fashion.
Demand Metric’s research has consistently shown that Digital Marketing has a very significant and positive impact on the organizations that are employing it when they do so by following best practices and processes in a coordinated, holistic approach.
In this Best Practices Report on Digital Marketing we will cover the Digital Marketing landscape in five distinct categories - Content Marketing, Social Media Marketing, Mobile Marketing, Video Marketing and Public Relations
Download the PDF: https://www.demandmetric.com/content/content-marketing-solution-study
Our Content Marketing Solution Study presents the insights, landscape and vendors within the content marketing space. Demand Metric defines content marketing as the strategies, processes and software technology that enable marketing departments to automate, measure and improve the performance of marketing strategies, activities and workflows.
These strategies and activities include: Email Marketing, Multi-channel Campaign Management, Inbound/Search Marketing, Landing Pages, Lead Generation, Lead Management, Lead Scoring, Lead Nurturing, Social Marketing, Marketing Resource Management, Event Management, Engagement Marketing and Marketing Analytics.
The three foundation functions of marketing automation systems are – email marketing, campaign management and lead management. While the most advanced and sophisticated marketing automation systems have extending capabilities far beyond this base, these functions are core to a Marketing Automation system.
Download the PDF: https://www.demandmetric.com/content/seo-technology-overview
SEO is no longer just about search.
In fact, SEO, which in its early days focused primarily on keywords
(finding, optimizing, ranking), is now a baseline factor of a broader Internet
Marketing strategy across the Enterprise.
This new SEO-driven market segment that has been called Web
Presence Management (WPM) is based on the reality that keywords no
longer drive search results, but rather optimized content does.
As the SEO market matures, quality measures, such as reputation, trust,
content relevance and author authority, are replacing the old quantity
metrics, such as keyword rankings and link volume.
Advanced SEO solutions now weigh campaign performance metrics
(based on brand building, site traffic and conversion) more heavily than
keyword rankings.
This reality is based on changes in the way customers search, the
increasingly integrated omni-channel marketing environment and,
most notably, changes to Google’s Search Engine Results Page (SERP)
algorithms that favor page content freshness, density and content-rich
media over standard keyword search.
All of this means that Modern Marketing Organizations (MMOs) must
re-evaluate their SEO strategies, processes and campaigns.
In this report we will examine the state of the market, share results from the
SEO Benchmark Study, evaluate the strengths and weaknesses of 15 top
SEO solutions in our vendor landscape to help organizations choose the
best solution for them, highlight the current trends in SEO that will have an
impact on Enterprise SEO initiatives and provide some recommendations
for the way forward as SEO is redefined right before our eyes.
Demand Metric defines Search Engine Optimization Platforms
as those frameworks, tools and technologies that use searchrelated
functionally to secure high visibility and web presence
for brands, products, services and companies through the use
and management of elements, such as keywords, links, content
relevance and social signals tracking.
In its fourth year, this report on video marketing metrics highlights best practices including video hosting to how video viewing integrates with the sales funnel.
Formalizing the Sales Support Function How-To GuideDemand Metric
Executive Summary
At the highest level, the Sales Support function is responsible for ensuring that the Sales & Marketing departments have the tools, resources, and systems they need to achieve current and future sales revenue targets.
Read this brief 2-page guide to learn:
Director of Sales Support Roles & Responsibilities
Action Plan for formalizing the sales support function
Read this report to learn how to assess your current level of effectiveness, and if necessary, hire an experienced Director of Sales Support.Download our Director of Sales Support Job Description to get started!
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
How to Launch a Mobile App Guide How-To GuideDemand Metric
Executive Summary
A mobile app is a software application designed for smartphones, tablets and other mobile devices that has been built on a mobile operating system such as iOS, Android, Blackberry and Windows.
Mobile apps were originally developed for productivity and information retrieval. Today, over 91% of all U.S. citizens have their mobile device within reach 24/7 (Morgan Stanley). The rising use and accessibility of mobile phones has influenced many companies to enter this growing market with new and innovative use cases.
This How-To Guide discusses the benefits of creating a mobile app, things to consider before building a mobile app and an action plan to help you launch your new app.
Read this brief 5-page guide to understand the following:
Benefits of creating a mobile app
Things to consider
Action plan for launching your mobile app
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Getting Started with Agile Marketing How-To GuideDemand Metric
Executive Summary
Agile Marketing is a method for planning and executing a marketing plan borrowed from the world of software development. Instead of long, “waterfall” methods of development that too often result in delayed or out-of date products launching later than planned, the Agile method follows a simple process of build, measure, and learn. Marketers all over the world are adopting this method to the extent that 2013 has been dubbed “the year of Agile Marketing".
This How-To Guide defines why Agile Marketing is important and outlines its key principles and identifies and action plan for getting started.
Read this brief 5-page guide to understand the following:
How to apply agile methods to marketing
Important terminology
How Agile Marketing is currently being used
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Entering the European Market Successfully How-To GuideDemand Metric
Executive Summary
Leaving your domestic comfort zone to operate in another country or even continent requires careful planning. Expanding into new geographical markets is very exciting, but also very nerve-wracking. Any firm considering entering into international business transactions must understand that doing business abroad is not a simple task. It is stimulating and potentially profitable in the long-term but requires much preparation and research prior to the first transaction.
Europe is probably the most heterogeneous continent on our globe, making understanding market potential more challenging than in more homogeneous markets. Because of the European Union, it’s tempting to view Europe as a single market. In reality, you must consider each country as a market, because each country has a different mix of history, culture, language and business etiquette.
This How-To Guide will describe the steps required to successfully expand into the European market.
Read this 7-page guide to understand the following:
Understand market potential
Identify product-market comibinations
Identify a local partner
Launch and start selling
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Driving SEO with Press Releases How-To GuideDemand Metric
This How To Guide will explain how press releases can boost SEO efforts, how to write press releases for SEO, the pros and cons of doing so and conclude with an action plan on using press releases in your SEO efforts.
For decades, press releases were the basic building blocks of a public relations strategy. A company that wanted press coverage would write and issue a press release. The more skilled the company was at media relations, the better this strategy worked. Press releases still serve this purpose, although a new and important use of press releases has evolved as a tool for Search Engine Optimization (SEO).
For companies whose websites are key to revenue generation, the SEO benefits are the primary motivation for writing and issuing press releases. If releases also produce favorable media coverage, that’s viewed as a bonus. The benefits of this SEO strategy result from the links a press release can produce back to the issuer’s website. These links are known as backlinks. The more external, authentic backlinks a website has pointing to it, the higher it ranks on a Search Engine Results Page (SERP). While this strategy is conceptually simple to grasp, executing it effectively requires some insider knowledge of both media relations and SEO.
Read this brief 8-page guide to understand the following:
How press releases boost SEO
Writing press releases for SEO
The pros and cons of a press release SEO strategy
Using press releases in your SEO efforts
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com to make a content request.
Calculating Customer Lifetime Value How-To GuideDemand Metric
Executive Summary
This How-To Guide details the definition of customer lifetime value (CLV), the advantages of calculating CLV and the standard formula for calculating CLV.
Common sense tells us that the longer a customer is in relationship with a company, the more profitable that customer relationship is. However, many companies put the emphasis on new customer acquisition and not enough effort is made to retain existing customers. This is a mistake, because the financial impact of retaining customers is substantial: companies can increase profits by as much as 100% by retaining just 5% more of their customers. For these reasons, CLV is a crucial metric that most organizations overlook mainly because its definition and purpose are not entirely known. Understanding the monetary value each customer represents to your organization can help you budget correctly for your business needs, strategically plan your marketing initiatives and improve long-term relationships with your customer base.
Read this brief 4-page guide to learn about:
Customer Lifetime Value
The advantages of calculating CLV
The standard formula for calculting CLV
Use the Customer Lifetime Value Calculator to get started!
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Lead Scoring: Five Steps to Getting Started How-To GuideDemand Metric
Executive Summary
This How-To Guide will help marketers score leads by showing how to set up a simple lead scoring system and then refine it over time.
Lead scoring applies mathematical formulas to rank potential customers. It is chiefly used to identify prospects that are ready for direct sales contact. Because the calculations are automatic, the scores are consistent, current, and can include more variables than any manual assessment. This saves marketers work, ensures that all qualified leads are sent to sales promptly, and keeps non-qualified leads out of the sales system.
Read this brief 11-page guide to learn about:
The case for lead scoring
Setting up a simple lead scoring system
Refinements to improve results over time
Companies that follow this process will quickly gain immediate benefits from lead scoring and have a solid foundation for future growth.
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com to make a content request.
Executive Summary
Social media are now part of every business and consumer activity, joining telephone, Web, broadcast, and face-to-face interactions as primary communication channels. This means that all marketing, sales, and service organizations should include social media as part of their basic activities. Yet social media are still new enough that many organizations are still struggling to learn how to use them, while others are learning how to use them most effectively.
This How-to-Guide provides an overview of social media applications and emerging best practices for deploying social media at your company.
Read this 9-page guide to learn:
The definition of social customer relationship management (CRM)
The main functions needed for social CRM
The vendor landscape for social CRM
Social CRM best practices
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Executive Summary
This How-To Guide will explain the components of a Marketing Resource Management (MRM) system, provide an action plan for deployment, and conclude with a plan for implementation.
Marketing Resource Management (MRM) systems control the administrative processes that support customer-facing marketing programs. This distinguishes MRM from marketing execution systems that store customer databases and deliver marketing messages through email, Web ads, and other channels. MRM may be sold independently or as a component of comprehensive marketing management systems which also provides execution.
MRM functions fall into two primary clusters. The first involves functions related to company-level marketing management, including program planning, scheduling, budgeting, and cost reporting. The other cluster relates to program management, including task lists, purchasing media and materials, and content creation, approvals, storage, and distribution. Some MRM systems specialize in a few of these functions. Others specialize in additional functions such as customizing content for local offices or dealers or in marketing reporting and analysis. Systems may also be tailored to specific industries or companies of a certain size.
Companies buy MRM systems when their marketing programs become too complicated to run in a less systematic fashion. This, along with the systems’ high cost, originally meant that MRM was used almost exclusively by large marketing organizations with hundreds of marketers in multiple offices. More recently, the growth of digital marketing has meant that even small marketing organizations need to manage many different programs and content versions across multiple channels, and to introduce new versions more quickly. This expanded complexity has rarely been accompanied by a corresponding expansion of staff, adding to the pressure for more efficient operations. At the same time, costs have decreased as MRM capabilities were added to integrated marketing suites and as stand-alone MRM products became available as vendor-hosted services (Software as a Service, or SaaS). The result has been increased use of MRM systems among companies of all sizes.
Read this 7-page guide to learn about:
The components of a Marketing Resource Management (MRM) system
An action plan to deploy an MRM system
How to implement an MRM system
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Welcome to the Program Your Destiny course. In this course, we will be learning the technology of personal transformation, neuroassociative conditioning (NAC) as pioneered by Tony Robbins. NAC is used to deprogram negative neuroassociations that are causing approach avoidance and instead reprogram yourself with positive neuroassociations that lead to being approach automatic. In doing so, you change your destiny, moving towards unlocking the hypersocial self within, the true self free from fear and operating from a place of personal power and love.
1. Vendor Consolidation Checklist
Purpose
The purpose of this tool is to provide a checklist for vendor consolidations. Key areas to
consolidate vendor contracts include printing, and software applications.
Remember that your purchasing power is directly related to your annual spending, and the
amount and size of vendors who are competing to earn your business. Implementing a
strategic purchasing process will reduce administrative expenses, process, help you
negotiate the best possible pricing, and increase service levels.
Vendor Consolidation Checklist
Done Description of Task Completed
Determine Vendor/Supplier Requirements by Department Enter Date
Create a List of All Vendors/Suppliers used in last 12 months
Evaluate Overlap between Vendors to Reduce Vendor List
Identify Specialty Service Vendors – cut if possible
Conduct a Comprehensive Cost Analysis for the Vendor-type
2. Assess Purchasing Power based on Cost Analysis & Spending
Research potential “one-stop-shop” vendors who can deliver on
your Quality, Service, and Price criteria. Create Short-list
Discuss Vendor Consolidation Strategy with Vendor Short-list
Develop RFP for your Needs and invite Vendors to Compete
Evaluate Pricing, Quality, and Service-Level Agreements
Negotiate Best Possible Pricing based on Purchasing Power
Hand-off to Procurement for Contract Administration
Re-negotiate Contracts at end of term for better rates