Marketing Cloud Intelligence (Datorama) is a centralized platform that allows marketers to integrate data from different sources, generate insights using AI, and utilize cross-channel reporting. It was acquired by Salesforce in 2018 for $800 million. The demo shows how data sources can be integrated, insights can be visualized through charts and graphs, and how marketing automation can provide insights and alerts. Marketing Cloud Intelligence addresses challenges around transparency, speed, and growth for marketers by providing a single source of truth for marketing data.

1. Arthur Backouche, Salesforce Marketing Cloud Consultant, Skie Solutions
arthur@skie.com.au
Introducing Marketing Cloud Intelligence (Datorama):
One Centralised Platform for all your Marketing Data and Decision Making
Salesforce Marketing Cloud Developers event, October 2022

2. Arthur Backouche
Salesforce Marketing Cloud Consultant at Skie Solutions
arthur@skie.com.au

3. Agenda
Common Marketing Challenges
● Data Rich, Insights poor
● Transparency, Speed, Growth
Why Marketing Cloud Intelligence
● Centralising your data
● Visualizing AI insights
● Using cross-channel reporting
Demo
● Integration of Data Sources
● Visualisation / Charts and Graphs
● Marketing Automation, insights and alerts

4. Interesting Facts
Acquired by Salesforce in 2018
IsraeliCompany
Acquired for $800m
Founded by Ran Sarig& Katrin Ribant

5. 4 Marketing keys
1 2 3 4
Marketing Cloud
Intelligence
Know your customer.
Customer Profiling
Personalise the
interaction
Engage across the
customer journey
Insights, Analytics &
Visualisation

6. World #1 Marketing Platform
Marketing Cloud
Personalization
Marketing Cloud
Account Engagement
Marketing Cloud
Customer Data Platform
Marketing Cloud
Intelligence
Marketing Cloud
Engagement
Marketing Cloud Intelligence (Datorama) is integrated with
all the Salesforce Marketing Cloud Products.

7. Visualisation &
Reporting
Platform
Actionable
Recommendations
from Data
Aggregate Data
from different
sources
Helps taking
better business
decisions
Harmonise the
Data across
different sources
Cross-Platform Marketing Intelligence
Simple to use
for the End-User
Marketing Cloud
Intelligence

8. Marketers - Data Rich, Poor insights
What is our ROI?
Where should we
spend next?
Multiple Regions, Business Units, Products & Verticals
Multiples Goals, Campaigns, Channels, and Technologies
Paid Ads Organic Content Email Marketing Sales/CRM Web Analytics
Marketer

9. …and it’s Not Stopping
+5000
Solutions
+10,000 Solutions
+20,000 Solutions
2022 2025 2030

10. What if you could…
… have a single source of truth for all your Marketing Data?
+20,000 Solutions

11. Challenge 1: Transparency
Where do I need to adapt my strategy? Where I am wasting money?
Challenge 2: Speed
How fast can we adapt? How fast can we provide the information?
Challenge 3: Growth
Where do we invest our next dollar? (ROAS calculation)

12. One stop shop…
… Marketing Cloud Intelligence is an End-to-End Product.
Data Sources Data Acquisition Data Warehouse Data Delivery Data Consumption
ETL
Staging Staging pt 2 Analytic DW
Query/Viz
API
Local
(How much efforts?)

13. Marketing Cloud Intelligence is the only solution
that automates the hardest stage for the
Marketer.
Dashboards & Reporting
Insights & Analytics
Goals, Alerts & Activations
Connect & Unify All Marketing Data.
The Magic is in the Middle
Datorama is not “Dashboard” - It is Marketing Intelligence

14. Let’s see the Demo…

15. Arthur Backouche
Salesforce Marketing Cloud Consultant
arthur@skie.com.au
+61 (0) 466640657
Questions?