This document provides a checklist to ensure all necessary technology, processes, and people are in place to build a solid web infrastructure. The checklist includes items related to having the proper technology like a web content management system, security systems, and service level agreements. It also includes ensuring the right processes are established for web maintenance, content ownership, and metrics reporting. Finally, it addresses having the proper skilled people on staff or on contract to develop and maintain the website. Any missing elements from the checklist can be documented in the Web Infrastructure GAPS section.

1. Web Infrastructure Checklist
Purpose
The purpose of this tool is to provide a checklist to ensure you have the right people,
processes, and technology to build a solid web infrastructure. For any missing elements, be
sure to add to the Web Infrastructure GAPS section for further analysis.
Web Infrastructure Checklist
Done TECHNOLOGY Completed Notes
Marketing can update
Web Content Management System Deployed Enter Date website without I/T
help
Blog system integrated (if required) Enter Date
Web Content Management System integrates
Enter Date
with CRM system to provide activity reports
Real-time messages are sent when users
Enter Date
download information, or fill out forms
Security systems prevent unauthorized access Enter Date
If outsourced, service level agreement in place Enter Date
Requirements have been signed-off and
Enter Date
delivered to I/T for technical validation
Done PROCESSES Completed Notes
Web Maintenance Schedule has been created Enter Date
Web Content ownership has been granted
Enter Date
and new content schedules have been defined
Web change request process is established Enter Date

2. Web-lead process is defined uses lead scoring Enter Date
Web metrics reporting schedule is established Enter Date
Annual web effectiveness process is defined Enter Date
Done PEOPLE Completed Notes
Skilled workers are on-staff or on-contract Enter Date
Website Developer Job Description Done Enter Date
Content contributors have been identified Enter Date
Web Infrastructure GAPS
Use our GAP Analysis Tool to document your web infrastructure GAPs.