This document provides a checklist to improve sales support processes. It lists tasks such as standardizing job descriptions, sales scripts, proposals and presentations. It also includes completing sales skills assessments, training, competitive analyses, objection response tools, and updating marketing collateral to strengthen sales support.

1. Sales Support Checklist
Purpose
The purpose of this tool is to provide a checklist for improving sales support. Consider doing
a Sales Support Effectiveness Survey to proactively highlight strengths/weaknesses in this
process.
Sales Support Checklist
Done Description of Task Completed Notes
Job Descriptions standardized Enter Date
Sales Skills Assessments complete
Sales Training Manual complete
Sales Script standardized
Feature, Advantage, Benefit Tool built and
distributed to sales staff
Competitive Analysis complete
Objection Response Tool distributed
Opportunity Pipeline Tool is used

2. Sales Proposal standardized
Key Account Plan exercise complete
Case Study exercise completed
SPIN Selling Tool exercise complete
Sales Presentation standardized
Individual Goals being documented
Pricing Sheet, Whitepapers, FAQ, and other
marketing collateral updated
Advanced CRM training completed