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Billing and Management Platform
for Cloud Service Providers
Velvica
Velvica Platform
2
 Sell public cloud services
 Work with consumers and businesses
 Provide services, which are paid
depending on amount of services
consumed, or by subscription
Cloud Service Providers:
Who are our customers?
Why Does Cloud Service Providers Need Velvica Platform?
3
To calculate service price for the clients
Automatic price calculation of ordered and consumed services tailored
marketing campaigns. Automatic payment acceptance
To provide the customer with the comfortable dashboard
Registration, top up, detailed account statement, user notification
system, dunning
To automate paperwork
Signing of accord, enterprise forms automation, integration with
ERP/CRM/OSS-systems
To launch the affiliate program
Accounting of resellers and their sales, resellers’ personal account,
enterprise forms automation
Automatizes relationships with clients and resellers
How it Works
4
Velvica provides billing and management platform
and integrates it with cloud services
Cloud providerCloud services
IaaS
SaaS
Customers
Powered by
5
Core Features
Service Price Calculation
6
An ability to create service plans tailored to the needs of marketing
without needs of software development
One-time payment
plans
One-time payment for fixed
cost goods or services
Periodic fees
Periodic payment plans:
once a day, once a month,
once a year etc.
Promotions
Discounts, coupons, trial
periods, bundles etc. to
stimulate sales
Usage rates
Tariff rates depending on
the volume of consumed
services
Customer’s Personal Area (Self-Service)
7
Customer’s personal area is a key to user satisfaction and cost reduction
on the cloud service provider support
User notification
system
Payment reminders,
notifications about blocked
services etc.
Personal account
Account top up with a
simple bank transfer or
PayPal.
Automatic charges for the
services
Billing documents
Automatically generated
orders and invoices for
recurring, one-time, and
usage-based fees.
Detailed purchase
history
Payment and usage history
in one report
Tools for Cloud Service Provider
8
Velvica platform integration with the cloud service provider business
processes
Online statistics
Online payment and usage
statistics for cloud service
provider
Data for accounting
Creating data about sales,
customers and others for
cloud service provider’s
accounting
Services automation
Creation, suspension,
deletion services base on
user’s requests and billing
process results
Integration with
other systems
Automated data transfer to
ERP/CRM/OSS-systems
Affiliate Program for Resellers
9
Increase sales through affiliate network
Reports and
statistics
Detailed sales statistics and
accounting reports
Partner dashboard
Fast fully automated
partner registration to start
selling in minutes
White-label product
showcase
Partner will be selling your
product under its own
brand name
Flexible discounts for
partners
Individual approach to
forming partner discounts
Velvica Platform and Cloud Service Provider Platform
Interaction
10
The interaction is carried out by a simple set of API methods
 Usage Replication API
 Provisioning API
Billing and Management
Platform
Cloud Service Provider
Platform
 Single Sign-on API
 Usage Price Estimation API
API
11
About Velvica
Velvica
12
We develop billing and management platform for cloud service
providers since 2009
50
ISVs integrated
as subscription billing
clients
200
integrations with
clients who need
subscription & usage
billing
50 000
paid accounts
every month
I-Teco Case Study
13
 Usage and subscription billing
 Customer and order
management
 Cloud services automation
I-Teco: Top-4 Russian system integrator and MSP
with $750M annual revenue
Client:
Services: IaaS–Cloud infrastructure based on OpenStack
http://makecloud.ru
Tender winner: Velvica, Parallels, IBM, NEC
Velvica’s responsibility:
SaaS–Cloud applications
http://saas.i-oblako.ru/
 Notifications, dunning,
reconciliation, invoicing and
payments processing
 Documents flow automation
 Affiliate program for resellers
Dataline Case Study
14
 Subscription billing
 Customer and order
management
 Cloud services automation
Leader of the Russian commercial data center
market in 2013-2014
Client:
Services:
IaaS–Cloud infrastructure based on VMware
https://cloudlite.ru
Tender winner: Velvica, OnApp, Flexiant
Velvica’s responsibility:  Notifications, dunning,
reconciliation, invoicing and
payments processing
 Documents flow automation
 Affiliate program for resellers
Thank you!
Ivan Volchenskov
CEO, Velvica
v@velvica.com
+1 925-891-7869
www.velvica.com
15

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Velvica - Billing and Management Platform for Cloud Service Providers

  • 1. Billing and Management Platform for Cloud Service Providers Velvica
  • 2. Velvica Platform 2  Sell public cloud services  Work with consumers and businesses  Provide services, which are paid depending on amount of services consumed, or by subscription Cloud Service Providers: Who are our customers?
  • 3. Why Does Cloud Service Providers Need Velvica Platform? 3 To calculate service price for the clients Automatic price calculation of ordered and consumed services tailored marketing campaigns. Automatic payment acceptance To provide the customer with the comfortable dashboard Registration, top up, detailed account statement, user notification system, dunning To automate paperwork Signing of accord, enterprise forms automation, integration with ERP/CRM/OSS-systems To launch the affiliate program Accounting of resellers and their sales, resellers’ personal account, enterprise forms automation Automatizes relationships with clients and resellers
  • 4. How it Works 4 Velvica provides billing and management platform and integrates it with cloud services Cloud providerCloud services IaaS SaaS Customers Powered by
  • 6. Service Price Calculation 6 An ability to create service plans tailored to the needs of marketing without needs of software development One-time payment plans One-time payment for fixed cost goods or services Periodic fees Periodic payment plans: once a day, once a month, once a year etc. Promotions Discounts, coupons, trial periods, bundles etc. to stimulate sales Usage rates Tariff rates depending on the volume of consumed services
  • 7. Customer’s Personal Area (Self-Service) 7 Customer’s personal area is a key to user satisfaction and cost reduction on the cloud service provider support User notification system Payment reminders, notifications about blocked services etc. Personal account Account top up with a simple bank transfer or PayPal. Automatic charges for the services Billing documents Automatically generated orders and invoices for recurring, one-time, and usage-based fees. Detailed purchase history Payment and usage history in one report
  • 8. Tools for Cloud Service Provider 8 Velvica platform integration with the cloud service provider business processes Online statistics Online payment and usage statistics for cloud service provider Data for accounting Creating data about sales, customers and others for cloud service provider’s accounting Services automation Creation, suspension, deletion services base on user’s requests and billing process results Integration with other systems Automated data transfer to ERP/CRM/OSS-systems
  • 9. Affiliate Program for Resellers 9 Increase sales through affiliate network Reports and statistics Detailed sales statistics and accounting reports Partner dashboard Fast fully automated partner registration to start selling in minutes White-label product showcase Partner will be selling your product under its own brand name Flexible discounts for partners Individual approach to forming partner discounts
  • 10. Velvica Platform and Cloud Service Provider Platform Interaction 10 The interaction is carried out by a simple set of API methods  Usage Replication API  Provisioning API Billing and Management Platform Cloud Service Provider Platform  Single Sign-on API  Usage Price Estimation API API
  • 12. Velvica 12 We develop billing and management platform for cloud service providers since 2009 50 ISVs integrated as subscription billing clients 200 integrations with clients who need subscription & usage billing 50 000 paid accounts every month
  • 13. I-Teco Case Study 13  Usage and subscription billing  Customer and order management  Cloud services automation I-Teco: Top-4 Russian system integrator and MSP with $750M annual revenue Client: Services: IaaS–Cloud infrastructure based on OpenStack http://makecloud.ru Tender winner: Velvica, Parallels, IBM, NEC Velvica’s responsibility: SaaS–Cloud applications http://saas.i-oblako.ru/  Notifications, dunning, reconciliation, invoicing and payments processing  Documents flow automation  Affiliate program for resellers
  • 14. Dataline Case Study 14  Subscription billing  Customer and order management  Cloud services automation Leader of the Russian commercial data center market in 2013-2014 Client: Services: IaaS–Cloud infrastructure based on VMware https://cloudlite.ru Tender winner: Velvica, OnApp, Flexiant Velvica’s responsibility:  Notifications, dunning, reconciliation, invoicing and payments processing  Documents flow automation  Affiliate program for resellers
  • 15. Thank you! Ivan Volchenskov CEO, Velvica v@velvica.com +1 925-891-7869 www.velvica.com 15