Velvica is a cloud services brokerage platform that automates the sales and management of cloud services for service providers. It provides a single point for customers to purchase and manage all their cloud services. Velvica integrates with cloud services via API to provision services based on customer requests and billing. It also provides a launch panel for purchased cloud services using single sign-on to authorize customers in the cloud service control panels. The platform handles the entire purchase process, allowing customers to easily purchase and instantly access cloud services through a three step process.

1. How Velvica Works
Cloud Services Brokerage Platform for Service Providers

2. Velvica Purpose
2
Velvica automates cloud services sales
for cloud service providers
IaaS SaaS
Cloud Service
Provider
Customer

3. Single Point to Purchase and Manage All Cloud Services
3
Cloud provider
Cloud
services
IaaS
SaaS
End Customer
Velvica integrates with cloud services via API to manage cloud
services based on end customers requests and billing results
Provisioning
API

4. Launch Panel for Purchased Cloud Services Control Panels
4
Cloud provider
Cloud
services
IaaS
SaaS
End Customer
Velvica provides launch panel for purchased cloud services which
authorizes end customer in the cloud service control panel via SSO
Single Sign-On
API

5. Seamless Purchase Process and Instant Access to the Cloud Service
5
Three easy steps for end customer to
purchase and get access to the cloud service
Fill in registration
form
Fill in purchase
form and provide
credit card
Get access to the
control panel
through single
sign-on
Step 1 Step 2 Step 3

6. Velvica’s Pre-built Integrations Enable Services Launch Immediately
6
The interaction is carried out by a simple set of API methods
 Usage Replication API
 Provisioning API
Billing & Cloud Management
Platform
Cloud Service Provider
Platform (I/P/SaaS)
 Single Sign-on API
 Usage Price Estimation API
API

7. High Level Interaction Scheme
7
Service
Provider
Cloud
service
Provisioning
API
Reports and
statistics
Service consumption End User
Service
management
Velvica
platform
Single Sign-On
API
Usage replication
API
Notifications
Data replication to
CRM, ERP, …
SSO
requests
Usage price estimation
API

8. 8
Interaction Diagrams
 Standard purchase process
 Subscription based service

9. Case 1: Service Purchase and SSO
9
Velvica ServiceEnd User
1. Fill registration form
3. Fill purchase form
2. Register user
4. Estimate price
5. Payment
6. Provisioning API request
Register user
7. Register user
8. SSO API request
9. Auth URL with token
User auth token
Automatic sign in to the
service

10. Case 2: Service Prolongation
10
Velvica ServiceEnd User
1. Price calculation
Charge for service
2. Provisioning API request
Switch on/off service
3. User notification email

11. 11
Interaction Diagrams
 In-App purchase process
 Usage based service

12. Case 1: User Registration and SSO
12
Velvica ServiceEnd User
1. Fill registration form
3. Provisioning API request
Register user
2. Register user
5. SSO API request
7. Auth URL with token
4. Register user
User auth token
Automatic sign in to the
service

13. Case 2: Order Service
13
Velvica ServiceEnd User
1. Fill order form
Detailed price info
Purchase ability flag
4. Deploy service
Generate usage data
2. Usage estimation API
request
Display price and purchase
ability
3. Confirm order
5. Service access info

14. Case 3: Service Prolongation
14
Velvica ServiceEnd User
2. Price calculation
Charge for service
Usage data collected since
last replication
1. Periodic usage
replication API requests
3. Provisioning API request
Switch on/off service
4. User notification email

15. Velvica Platform – Modules and Functions
15
• Recurring
• One-Time
• Usage
Billing
• Accounts
• Purchase history
• User
management
Users
• Catalog
• Tariffs
• License server
Services
• Account
• Product catalog
customization
Service Providers
• Invoices
• Payment GW
• Service providers
Invoicing& payments
• Promo rules
• Statistics
Promo
• Service providers
• ISV
• End-users
Notifications
• Clearing house
• Monthly reports
• Revenue sharing
rules
Clearing & reports
• Online stats
Statistics
• Provisioning
• Usage
• Payment GW
• Service providers
APIs & adapters
• White-label
marketplace
• SP, ISV, Velvica
admin areas
Web interfaces
• API
• Billing
• Servers
• Financial
Monitoring & testing

16. Contact us
Get in touch and let us know how we can help
info@velvica.com
+1 925-891-7869
+7 916-504-1869
www.velvica.com
16