2. Veggie Mobile Proves Challenging
• When comparing target demographics of the typical mobile
personalization customer and the typical Veggie Tales customer, it was
determined there was not much crossover.
• The core Veggie Tales customer is younger than the average age of
someone who would own and use a mobile phone.
2-9 years 18-24 years 30+ years
Veggie Tales Ringtone Buying Parents & Mobile
Core Customer Core Customer Phone Users
Own and Use Mobile Phones
3. Veggie Mobile U.S. Release Plan (option 1)
Work with one U.S. carrier exclusively for top-level features/press
• Offer Veggie mobile personalization products exclusive to either Cingular
Wireless or Sprint Nextel for a period of time.
• Exclusive carrier partner will promote the availability of the Veggie mobile
personalization products at the top level of their Web and handset offerings.
• Veggie mobile products will be included in various marketing to subscribers
including SMS text messages, email, and more.
• Joint press release will be issued to the Christian,
wireless, and mass market trade publications making
everyone aware of the availability of Veggie mobile.
• Possible enter2win component to exclusive program
4. Veggie Mobile U.S. Release Plan (option 2)
Release to all partners and issue press release
• Utilizing the distribution services of Warner Music’s WEA e-Commerce group, Veggie mobile
content will be distributed to over 31 mobile retailers in the U.S. including the major U.S.
carriers (Cingular Wireless, Sprint/Nextel, Verizon Wireless, T-Mobile, and Virgin Mobile USA).
5. Veggie Mobile B2C Solution
Text VEGGIE to 73804
• By utilizing Premium SMS billing, we can offer Veggie mobile
content direct to core Veggie Tales customers on CDs, DVDs,
posters, mailers, and more
• Customer will send a text message; VEGGIE to 73804; they
will be presented with a wireless website offering all
Mastertones and Screensavers available for their phone
• At the same time, we’ll be collecting the mobile
numbers of those who have shown interest
by sending in the VEGGIE text message
for future marketing opportunities
• To see an example, surf to the
following URL from your phone
http://home.comcast.net/~bashkoff/veggie/
