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Cilla Benkö, CEO of Sweden Radio, at Radiodays Europe 2014
Swedish Radio has undergone a digital transformation while maintaining its core values of being independent, trusted, and open-minded. It has three pillars of broadcasting: terrestrial broadcasting in Sweden, IP-based production for web and mobile, and social media. Terrestrial broadcasting still reaches 7 million listeners but will need to transition to DAB+ to remain relevant in Europe. The focus in recent years has been on developing the second pillar of IP-based production for digital platforms. This includes growing the audience for podcasts and using social media like Facebook. Swedish Radio aims to integrate programming across platforms to share content broadly while upholding its role in democratic society.
Cilla Benkö, CEO of Sweden Radio, at Radiodays Europe 2014
- 2. From old analogue tonew digital Cilla Benkö, director general Swedish Radio
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- 4. Ground rules − Licensefee − Cutbacks since 2000 − New Charter 2014-2019 − Digital transformation within budget
- 5. Core values − Independent −Trusted − Open-minded − Innovative
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- 7. Pillar 1: Terrestrialbroadcastning in Sweden Now − 7 million listeners − 1995 DAB − Investigation − November 2014
- 8. Pillar 1: Terrestrialbroadcasting in Sweden, in the future???? − Realistic plan − Funding for parallel broadcasting FM and DAB + − Be in step with Europe − New offering
- 9. − 66 % −86% − Audio, easy and share − sverigesradio.se + SR Play: 1 500 000/week − Growing interest in Podcast Priority Now: development of Pillar No 2
- 10. Focus since 2010on Pillar No 3 − FB: 200 programs and channels − 650 000 − Serious Request: potential range: 3 million − Integrated program orders: FM, digital, social media − Sharing
- 11. For one week,we collected people’s stories ……about fleeing to SwedenHere are some of these stories from #minflyktOne day – it ‘s our turn…For the last time, Mum locks the door to our home.And then we fled.When weapons were fired at constant intervals……when our neighbors’ bodies lay on the ground……we decided to flee.My mother was only 17……when she packed her life inside a suitcase.But despite that, her flight has affected me.Now, I’m sitting here writing down her story.Then we fled into Syria……there, we were imprisoned.Mum and I was separated from Dad.Screams were heard from the other cells……from men who were being tortured....…some of them to death.Mum tried to hear……if any of these screams were my Dad’s…One of my first memories in Sweden……Dad telling me that I don’t have to be afraid……of the police anymore.I remember the first night at the refugee centre in TumbaThey explained to us how to use a flush toilet……that made us laugh a lot.How do I tell my Swedish-born sibling……about my experiences fleeing to Sweden.What should I tell…. and when?We started over in a new country……but we never talked about what we’d lost.We looked to the future.But our memories and wounds were still there…I’m responsible for making my own happiness.For my mum’s sake…Thanks to everyone who participated in #minflykt Play a vital role i the democratic society
- 12. Uncle Sven Analogue 1925 Thevital thing is still the Content Maria Digital 2014
- 13. Cilla Benkö, DirectorGeneral cilla.benko@sverigesradio.se @CillaBenko