Thebehaviourreport.com specializes in providing qualitative and quantitative market research data and publications, focusing on understanding consumer, organizational, and industrial behavior. Founded by Oscar Manduku in 2009 and developed further with Dedani Ngwenya, the company offers online services to create, promote, and analyze surveys. Their portfolio includes various clients and publications that document insights on multiple sectors, available via their website.

1. Company Profile

2. Our Vision
The most reliable and sought after source of business and
market intelligence for corporate, civic society and African
nations.

3. Table of Contents
1. Values & Beliefs
2. Executive Summary
3. Areas of Specialisation
4. Our Online Services
5. Our Portfolio
6. Our Publications
7. Our Contacts

4. Values & Beliefs
We are:
 Innovation is a must
 Persistent is key
 Well informed is best
 Confident is paramount
 Resourceful is original
 Reliable is no exception
 Dynamic is us

5. Executive Summary
TheBehaviourReport.com is a combination of research, publishing and internet technology, in
providing qualitative and quantitative market research data and publications for business and market
intelligence. TheBehaviourReport.com focuses on BEHAVIOUR, as this is the reason why market
research exists and wants to understand. TheBehaviourReport.com conducts and hosts surveys
primarily online through its website, having a physical presence for those surveys requiring this.
TheBehaviourReport.com was founded by Oscar Manduku in 2009, as a teenage behaviour survey
conducted nationally under the auspices of Youth Encounter, whence he was National Director.
TheBehaviourReport.com became a publication, company, and commercial innovation in 2010, with
Dedani Ngwenya and Oscar Manduku investing into the business.
Dedani Ngwenya (Chairman), 33 years, based in Australia, is a qualified architect, project manager,
and networking engineer with 10 years’ experience. Oscar Manduku (Publisher), 33 years, based in
Harare, is a publishing entrepreneur with 16 years’ experience up to senior management level and
consultancies in internet technology, marketing and communications, publishing, retailing,
manufacturing, research, having worked for organisations like Zimpapers, Trinidad Industries, Youth
Encounter, UNESCO, Innov8 Inspiration Group, just to name a few. He is founder of iNduku – The
Creative Group (WebolutionsOS.com & MarketDYNAMIX), chairman of The Advertising & Publicity
Club of Harare, and author of Everyone Online and Beyond*REBELLION.
TheBehaviourReport.com works with independent consultants that guide the research and publishing
team to create and deploy projects and products. The consultants include Caleb Musodza, GM
Marketing & Sales for Schweppes Zimbabwe, Musekiwa Samuriwo, Creative Consultant with Talent
Scout, Brian Chiwanda a Retail Consultant, and Fitzgerald Mujuru a Marketing Consultant.

6. Areas of Specialisation
Consumer Behaviour
We conduct customer loyalties, brand surveys, product surveys, opinions,
samplings, censuses, just to name a few consumer and brand oriented surveys.
Organisational Behaviour
We survey and analyse matters such as employee profiling, satisfaction,
innovation, productivity, just to name a few organisational surveys.
Industrial Behaviour
Fast Moving Consumer Goods, Fast Moving Consumer Services, Human
Development, Banking, investment and Finance, Clothing and Textiles,
Construction and Infrastructure, Land and Agriculture, Life and Health, Mining
and Environment, Telecoms, Tech and Internet, Tourism and Hospitality, just to
name a few surveys.

7. Our Online Services
Step 1 – The Questionnaire:
After thinking of the survey you want, we help you build a questionnaire of, at most, twenty questions –
easy to answer. This is done over a few meetings and/or emails to produce a draft, set objectives, and
deliverables.
Step 2 – Going Online:
Give us a few days to put the questionnaire onto our website, and start developing the analysis software,
all unique to your requirements. This is done online, and the link to your questionnaire can be a private
one, not visible to the public, or it can be visible to the public.
Step 3 – Survey Promotion:
We both have a mandate to forward the link to mailing lists to collect the data. This can take more than a
week, depending on sample size, territory, subject, and other qualitative issues. We have mailing lists of
over 12,000 people spread across Zimbabwe, and have access to more through our partners.
STEP 4 – The Analysis:
All data is gathered then automatically incorporated into an easy-to-use analysis software for you,
including standard reports – graphs and charts with sample information. This takes a few days.
STEP 5 – The Behaviour Report:
Start using your data by making simple queries in your software.

8. Our Portfolio
• Ballantyne Park SPAR (2011)
• Tel*One (2010)
• Lawyers for Human Rights
(2010)
• Youth Encounter (2009)
• Harvesters in Sport (2009)
• Community Health (2010)

9. Our Publications
Behaviour Reports
We have Behaviour Surveys including Nurses & Doctors 2010, The Urban Teenager 2009,
Small Accounting 2011, Advertising 2011, just to name a few.
Behaviour Journals
We have Behaviour Journals published weekly and on CD, including Everyone Online, the
Behaviour Journal on web consumer behaviour in Zimbabwe. These are available off the
website.

10. Our Contacts
The Publisher
Tel: +263 (86) 4405 7271
info@thebehaviourreport.com