This document provides an outline for a value proposition workshop, including sections to describe the business, problem, solution, customer profile, and progress/challenges. The business section covers an overview, history, and key people. The problem section identifies the problem being solved, how customers currently solve it, and pain points. The solution section outlines the product/service and how it solves pain points and creates value. The customer section specifies the market type and typical customer profile, gathering feedback. The progress/challenges section reviews what's going well, hurdles faced, and specific help needed to advance to the next step.

1. Value Prop
Workshop

2. Your Company Name
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Quick overview of your business
Length of time in business
Key personnel
Core concept/product of the business

3. Problem Description
• What problem are you solving for customers?
• How are customers solving that problem
today?
• What are the major pain points that
customers are currently experiencing in terms
of the problem?
• What are the major areas of opportunity to
improve the situation?

4. Solution Description
• Brief overview of your product/service
• Pain points solved
• New gains created in terms of
money/time/effort or new capabilities

5. Customer Profile
• Single-sided of multi-sided market?
• Typical customer profile
• Feedback to date from customers regarding
your product/service

6. Progress/Challenges
• What is going well in terms of the
development of your value prop?
• What hurdles are you facing currently?
• What specific help or guidance would be
valuable to you to move to the next step?
• Any other key points that you would like to
make.