What is startup? Key features of startup? What is a Fund able Startup Business Model? LEAN MODEL CANVAS? Business Model Components? Product Market Fit? Pitch Presentation? Useful Startup Resources?

1. Stupreneurs
Oct. 4 , 2017 | Startup Oasis

2. START UP
SEARCH
A START UP IS A
TEMPORARY ORGANIZATION
DESIGNED FOR
SEARCHING
A REPEATABLE AND SCALABLE
BUSINESS MODEL
What is a Startup?
A Startup is not the smaller version of a Large Company

3. Build - Measure - Learn
LEAN MODEL
KEY
HYPOTHESIS
MINIMUM
VIABLE
PRODUCT
VALIDATE /
INVALIDATE
The fundamental activity of a startup is to turn
ideas into products, measure how customers
respond, and then learn whether to pivot or
persevere. All successful startup processes
should be geared to accelerate that feedback
loop.

4. How to Build an MVP – The Lean
Startup Way

5. Key Features of a Startup?
• Built around major customer pain points
• Deep understanding of customer
behaviour and problems
• Keen understanding of new / emerging
technologies
• Prototyping and business model
validation
• Unit economics validation
• External funding and rapid growth
5

6. What is a Fundable Startup Business
Model?
1. Startup is Solving a Real Problem
2. Has Customer Validation and Traction
3. A Scalable and Profitable Business Model, and…
4. …a Team with Complementary Skills that can
Deliver
Investors Fund Business Plans and Not Business
Ideas

7. LEAN MODEL CANVAS

8. Business Model Components
• Product Market Fit
• Operating Model
• Unit Economics
• Defensibility
8

9. Product Market Fit
9
Business Modeling Parameter Details
Definition of the Problem / Pain Point
Addressed
Is the Problem / Pain Point severe
and big enough to be solved
realistically by a startup?
The Target Customer Segment
Is the target segment very clearly
defined? Is the target segment very
focussed? Is the target segment
measurable?
The Proposed Solution (Value Proposition)
Is the proposed solution relevant to
the target segment and likely to lead
to a realistic solution to the problem?
Main Features of the Proposed Solution
Are the main features likely to lead to
the delivery of the proposed
solution? These should be features
that are of high relevance to the
target segment
How are these features better that the
features offered by direct and indirectly
competing products in the market?
Is there a clear advantage vis a vis
competitive products?

10. Operating Model
10
How would the product / service with the
above features be developed?
Is this is the most efficient and
optimal method of developing the
product / service?
How would the target customer get to know
about the product
Is this is the most efficient and
optimal method of communicating
the product / service?
How would the target customer order the
product
Is this is the most efficient and
optimal method of ordering the
product / service?
How would the product be delivered to the
target customer?
Is this is the most efficient and
optimal method of delivering the
product / service?
How would the payment be collected?
Is this is the most efficient and
optimal method of collecting
payments for the product / service?
How would the target customer be provided
post sales service?
Is this is the most efficient and
optimal method of providing after
sales service ?

11. Unit Economics
11
What would be the approximate cost of the
items 5 to 10
Is this realistic and feasible? Unit
Costs
What would be the willingness of the target
customer to pay for the above product
Is this realistic and feasible?
What would be the Contribution to cover
the Overheads
Is there enough contribution to cover
the overheads?
How would be the Customer / Stakeholder
Pay for the Product (Revenue Model)
Is the revenue model realistic and
relevant for the customer?

12. Defensibility
12
What is the Sustainable Competitive
Advantage in the Business?
Is the Competitive Advantage
defensible?

13. The Product Market Fit
MINI EXERCISE
I SELL _____________A______________ (my core product) to
_________________B________________ (my core customer)
B has a problem, and it is
_______________C__________________ (customer’s pain point)
My product / service solves C by
_______________D__________________ (how do you solve the problem)

14. Pitch Presentation
• Idea(Try to explain in one line)
• Pain Point/Problem Solved
• Value Proposition
• Product/Service Features( Problem Solution Fit)
• Target Customer (Market Opportunity)
• Competitive Analysis (Direct/Indirect)
• Customer Acquisition Strategy(How to get 5 first early adopter)
• Business Model(How you would generate revenue)
• Social Impact(Added values to society, Productivity, Empowerment)
• Team

15. Useful Startup Resources
www.paulgraham.com
www.steveblank.com