The document discusses the many benefits that a website provides for a business, including gaining a competitive advantage, increasing leads, sales, and brand awareness. It notes that a website allows a business to have an online presence 24/7, cutting marketing costs and allowing the business to be found through search engines. It also enables businesses to expand their market reach globally and easily update information online.

1. ì
Presented
By:
199.design
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2. ì
Website
is
a
powerful
marke<ng
tool.
A
well
maintained
website
can
help
you
gain
a
compe<<ve
advantage
in
your
industry
and
improve
your
business
image.
Developing
your
web
site
offers
many
benefits
including
helping
you
to
get
more
leads
and
prospects,
increase
sales,
enhance
your
professional
“brand,”
and
improve
your
customer
service.
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3. ì
ONLINE
presence
24/7
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Having
a
website
means
customers
are
always
able
to
find
you
any<me.
It
can
be
morning
or
evening,
workday
or
holiday
your
business
is
always
accessible.
It
makes
customers
more
comfortable,
they
may
know
about
your
product
or
service
from
anywhere
with
no
added
pressure
to
buy.

4. ì
It
makes
your
website
more
AUTHENTIC
It
is
much
more
credible
for
a
business
to
have
an
online
presence.
People
normally
have
a
tendency
not
puTng
trust
to
any
business
that
do
not
have
a
telephone
number
or
a
physical
address.
This
could
be
said
for
having
a
website
and
e-­‐mail.
They
are
useful
tools
to
help
share
further
informa<on
about
your
business
with
customers
answering
all
the
‘What’s?’
and
‘Whys?’
that
people
may
have.
And
if
your
website
is
of
a
high
standard,
it
is
likely
to
receive
posi<ve
feedbacks
with
customers
on
posi<ve
words
about
your
business.
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5. ì
It
cuts
COSTS!
Have
you
ever
adver<sed
your
business
through
various
forms
such
as
printed
media,
radio,
television
or
by
other
means?
It’s
expensive!
Inves<ng
in
adver<sing
is
necessary,
but
it
takes
a
lot
of
money.
Having
a
website
will
reduce
your
company’s
marke<ng
expenses.
It's
a
long
term
form
of
adver<sing
and
likely
will
produce
be]er
results.
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6. ì
Website
can
be
found
through
Search
Engine
There
is
a
good
possibility
that
you
found
this
website
through
a
search
engine
such
as
Google.
80-­‐90%
of
all
websites
traffic
usually
comes
from
search
engines.
You
can
target
visitors
who
are
ac<vely
looking
for
you,
your
product,
your
service,
or
your
informa<on.
A
website
is
an
extremely
cost
effec<ve
way
to
adver<se
to
those
who
are
already
interested
in
what
you
have
to
offer.
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7. ì
Market
EXPANSION
As
the
internet
is
accessible
to
anyone
all
over
the
world,
the
ability
to
break
through
geographical
barriers
has
become
a
lot
easier.
Anyone
from
any
country
will
be
able
to
access
you
and
therefore
be
a
poten<al
customer.
Most
businesses
have
local
popularity,
but
how
about
poten<al
customers
outside
their
city?
A
website
can
help
you
generate
more
customers.
Not
just
outside
your
city,
but
worldwide.
The
Internet
offers
a
global
community.
With
a
website,
your
business
will
be
visible
around
the
world.
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8. ì
Ability
to
CHANGE
INFORMATION
any<me
Having
a
website
means
a
business
can
change
informa<on
instantly,
from
pricing
changes
to
loca<on
changes.
By
having
most
of
your
informa<on
on
printed
documents,
there
is
a
high
chance
these
informa<on
will
become
out
of
date
fast.
It
is
much
more
cost
efficient
to
change
informa<on
on
a
website
than
to
reprint
updated
informa<on
which
will
likely
be
old
news.
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9. ì
Collect
contact
informa<on
from
people
interested
in
your
services:
A
website
provides
easy
ways
of
communica<on
between
buyers
and
sellers
and
allows
customers
to
give
quick
and
easy
feedback
on
any
aspect
of
the
business.
Wouldn’t
it
be
great
to
have
access
to
a
list
of
people
who
are
interested
in
your
services
and
who
have
voluntarily
given
you
permission
to
contact
them
about
how
you
can
help
them?
You
can
do
this
with
newsle]er
signup
form
on
your
website.
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10. ì
CUSTOMER
SERVICE
online
Websites
provide
easier
way
to
handle
customer
service,
answers
to
regularly
asked
ques<ons
(Frequently
Asked
Ques<ons)
sec<on.
You
can
reduce
customer
service
costs
and
save
yourself
<me
and
money,
as
well
as
providing
more
informa<on.
It
allows
customers
to
give
quick
and
easy
feedback
on
any
aspect
of
the
business.
Having
a
website
can
build
be]er
rela<onships
with
your
customers.
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11. ì
GROWTH
opportunity
Websites
are
definitely
great
ways
to
a]ract
poten<al
investors.
It
shows
what
your
company
is
about,
what
it
has
achieved
and
future
poten<al
developments.
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12. ì
Check
out
more
website
marke<ng
<ps!
199.design
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