This document discusses the importance of focusing on value when developing business cases and programs. It defines value as the worth or outcome compared to the effort or cost. Value trees and value drivers are used to breakdown and prioritize how value will be created. Financial value drivers are linked directly to financial metrics while non-financial drivers impact stakeholder expectations. Developing a strong business case involves assessing a client's ability to generate value, estimating the program's impact, justifying costs and benefits, and validating the case with stakeholders. Program management is then responsible for delivering the promised value by linking activities to value drivers and metrics.