The document discusses trends in online advertising, including the decline of traditional media and rise of digital advertising. It covers several topics:
1) The fall of traditional newspapers and decline of print media due to economic pressures and consumers moving online for news.
2) The types and evolution of online advertisements, including banner ads, text ads, and mobile ads. It also discusses web analytics tools for measuring campaigns.
3) The major online advertising networks like Google, Yahoo, and others that serve as middlemen between advertisers and publishers.
4) Emerging opportunities in markets like China, India, and on mobile platforms, as well as potential applications of nanotechnology.
The document provides an overview of
This lecture gives a short introduction to online advertising. It talks about the history of advertising, introduces some of the key concepts and terminology, and offers tips for content creators interested in advertising as a monetization option.
Dropp were pleased to be invited to talk to a group of new business start-ups about online advertising.
For all you that were kind enough to give your attention, the presentation is available here to download as a Power Point file.
Internet advertising an interplay among advertisers,online publishers, ad exc...Trieu Nguyen
Internet Advertising An Interplay among Advertisers,Online Publishers, Ad Exchanges and Web Users, Computational Advertising, contextual advertising, sponsored search, user behaviour targeting
This presentation talks about Internet Advertising and how it plays a crucial role in promoting a brand, product or a service. It lists down various forms of promotion through internet and gives insight on the marketing objectives, customer segments, synergy between other forms of media and most importantly, the benefits.
This lecture gives a short introduction to online advertising. It talks about the history of advertising, introduces some of the key concepts and terminology, and offers tips for content creators interested in advertising as a monetization option.
Dropp were pleased to be invited to talk to a group of new business start-ups about online advertising.
For all you that were kind enough to give your attention, the presentation is available here to download as a Power Point file.
Internet advertising an interplay among advertisers,online publishers, ad exc...Trieu Nguyen
Internet Advertising An Interplay among Advertisers,Online Publishers, Ad Exchanges and Web Users, Computational Advertising, contextual advertising, sponsored search, user behaviour targeting
This presentation talks about Internet Advertising and how it plays a crucial role in promoting a brand, product or a service. It lists down various forms of promotion through internet and gives insight on the marketing objectives, customer segments, synergy between other forms of media and most importantly, the benefits.
Online advertising is a marketing strategy that involves the use of the Internet as a medium to obtain website traffic and target and deliver marketing messages to the right customers. Online advertising is geared toward defining markets through unique and useful applications.
The purpose of this presentation is to present the major industry and consumer trends affecting the hotel industry, specifically with respect to the digital evolution and online booking.
Online advertising is a marketing strategy that involves the use of the Internet as a medium to obtain website traffic and target and deliver marketing messages to the right customers. Online advertising is geared toward defining markets through unique and useful applications.
The purpose of this presentation is to present the major industry and consumer trends affecting the hotel industry, specifically with respect to the digital evolution and online booking.
Orientación sobre cómo relacionar conceptos matemáticos básicos como la suma y la resta con la realidad del entorno escolar y actividades diarias del alumno.
ABCs of Brand Advertising
This hands-on workshop will teach you how top brand advertisers use the web for marketing, what it takes to get their attention and how you can create innovative programs for brand advertisers.
Led by Shari Gunn, Vice President Advertising & Business Development, Kaboodle , Director, Marketing, Hearst Digital Media, VP, Marketing, Primedia’s Automotive Enthusiast Group
Digital marketing by_Srikanth Rayaprolu Nitin Bhosle
Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets and game consoles to engage with stakeholders. Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks.
Digital marketing- A non conventional way of Marketing where the clients and the organization has a digital relationship between them. A newest and cheapest way of marketing.
In this presentation you will get a complete insight of the digital marketing and its types.
Google Has greate advertising solutions, and its include several technologies, in this presentation we would explain what are the AdSenes, AdWords, AdChoices, and Ad Planner.
This Presentation has been prepared for Al Hadara - Edexcel, Syria as a part of Online Marketing Assignment.
1. Advertising: Options & Trends
Team Six
Olivia The Fall of Traditional Media
Stephanie The Ad Networks
Michael Types of Online Advertising
Web Analytics
Daniel Monetization
Kevin Emerging Markets
2. The Fall of Traditional Media Publishers
Like many of the nation's biggest newspapers, the
Boston Globe is threatening to fire workers and cut
costs as advertising sales and circulation numbers
decline.
Newspapers that flourished for over a hundred years
are now going out of business. In March 2009, the 146-
year-old Seattle Post-Intelligencer put out its last print
edition and Denver's Rocky Mountain News shut down
its presses after close to 150 years of putting out a
daily paper.
Economy, Online Trends Threaten
Newspaper Industry
As more Americans turn to online news
and the recession eats away at
advertising dollars, some newspapers
are going out of business and others are
struggling to stay afloat.
3. Newspapers Adapting to the Web
Newspapers are having trouble
adapting to the Internet
Although newspapers like the
New York Times have successful
Web sites with free content, they
have trouble collecting enough
revenue through online
advertising.
•What about a new way to read news?
•The Kindle can display books and newspapers on
its large screen.
•Amazon has made a deal with the Washington Post
and the New York Times to give people discounts
on the device if they sign up for a Kindle
subscription to one of their newspapers.
4. Source: 2008 survey,
Pew Research Center
for the People and
Press
• Overall, 37% of public get news online.
• 35% of internet users went online at least three days a week.
Key News Audiences Blend Online and
Traditional Sources
6. The Ad Networks
The Middle Man – Bridge between advertisers & publishers.
Advertisers – Can be any company that needs to advertise online
Publishers – Typically online portals such as yahoo.com but can be any website
The Middle Men - Google, Yahoo!, ValueClick and LinkShare
The Major Networks
Google Double Click and Google AdSense
Yahoo! Publisher Network
Link Aggregators
ValueClick
LinkShare
Commission Junction
The Long Tail –
Many, many, Smaller ad networks.
OpenX Ad Platform – Create your own ad network
7. The Major Ad Networks
Acquired by Google for $3 billion
Offers technology product (DART) & website services to advertisers and
publishers
Geared towards business
For blog & small website owners.
Offers ad serving application.
Advertisements are administered by Google.
Generate revenue on per-click or per-impression basis.
Publisher Network – A closed network.
Provides ad serving cost per-click.
Provides various tools & services to publishers/business related.
8. The Link Aggregators
They operate in four segments:
Media
Affiliate Marketing
Comparison Shopping
Technology
Provides a programmable pay-per-action, average
earning per 100 clicks, marketing network & patented
technology.
Provides advertising channels of affiliate marketing and
managed search.
9. The Smaller Ad Networks
www.openx.com
An Open Source company
Currently the world’s leading independent ad server.
Provides free software to create your own ad network.
Also provides a free hosted service up to 100 million ad
impressions per month.
Through OpenX:
Publishers can maximize revenue for their ad space.
Advertisers can access targeted, premium ad inventory.
Technology providers can integrate with an independent monetization
platform.
10. Types of Online Advertising
Banner Ads – Most popular, Many Shapes and Sizes
Text Ads – Google Adsense, links, etc
Pop Up Ads – Annoys web surfers, drives traffic away
Pop Under Ads – Opens underneath the browser
Contextual Ads – Within content and targeted
Site Takeovers – MySpace Promotions
Application space – Facebook, Myspace,
Mobile Applications – iPhone & Blackberry
15. Web Analytics
Analytics - measurement, collection, analysis and
reporting of internet data for purposes of
understanding and optimizing web usage.
Gives web publishers and advertisers a criteria to
settle on price
Users – The number of users a site or network has.
Measured by unique ip addresses or site membership statistics
Generally lots of users can mean lots of revenue for web publishers
Generally advertisers love lots of users but are more concerned
with page views and impressions
Can be misleading
16. More Analytics…
Pageviews – Pages rendered by a website
Generally lots of users means lots of pageviews
A common quantifiable measurement
Can help guage how “sticky” a site is
Impressions - The number of times an advertisement
was rendered in a page view
One page view may contain as many impressions as the web
publisher wants
b) Impressions are another quantifiable meausurement and are
directly tied to monetization
c) Impressions are typically counted by the mil (1000). For every
1000 impressions a site recieves the CPM (Cost per Mill)
d) CPM's vary widely from pennies to dollars depending on the
type of site.
17. The Analytics Companies
Measures pageviews and impression and site trends
Google Analytics –
Provides code to enter into any website to track its pageviews
Omniture - Just purchased by Adobe for $1.8 billion last month
No Coincidence largest anlytics companies are largest ad networks
18. SEO - Search Engine Optimization
SEO - Search Engine Optimization
1.) Optimizing web sites for higher ranks in search engines to
generate higher page views
2.) Niche Markets - Small community oriented web sites
a) Targeted Audiences - (Music Sites, Gaming Sites, Poker Sites,
etc...)
b) Can command large CPM,CPC,CPA’s if the analytics are right
19. Monetization
Monetization process begins with
evaluating possibilities.
Players involved are:
• advertisers,
• publishers,
• and the middlemen
Possible payouts in micropayments
• CPM (Cost per Mil, 1000)
• CPC (Cost per Click)
• CPA (Cost per Action)
• Signups, Surveys, etc…
• Or fixed pricing.
20. Methods of Monetization
• Sponsorship
• Cross Advertisement
• Paid Content and
Advertorials
• Syndication of Content
• Affiliations
• Links
21. Less Aggressive Methods
Donations
Loyalty
Responsibility
Conversion
Indirect Revenue
Generate Interest from
Activities that Eventually
Result in Sales
23. China and India
Critical mass of online users in the next 10
years
•Monetizing these markets will be tricky but will have
huge rewards
•New millionaires and billionaires will be made in this
space
24. Mobile Space: The Next Big Platform
New cell phone
technology
E-Commerce
Internet on-the-go
25. Nanotechnology
Dictionary: Any fabrication
technology in which objects are
designed and built by the
specification and placement of
individual atoms or molecules or
where at least one dimension is on a
scale of nanometers.
In their ongoing quest to improve
existing products by creating smaller
components and better performance
materials, all at a lower cost, the
number of companies that will
manufacture "nanoproducts" will
grow very fast and soon make up the
majority of all companies across
many industries.