Verso Digital Presentation January 09
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The document summarizes Verso's one-stop-shopping solution for targeted online advertising for book publishers. It provides customizable "Reader Channels" consisting of high-quality niche websites designed to optimize the reach and effectiveness of online ad campaigns. Some example Reader Channels discussed include Business and Finance, Women's Health and Fitness, Thought Leaders, Teens, and a Fiction Select program. Site-level reporting and targeting capabilities such as demographic, contextual, behavioral, and retargeting are also discussed.
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Verso Digital Presentation January 09
- 1. The one-stop-shopping solution to publishers’ increasing need for targeted Internet advertising
- 2. “ If you’re selling things, you don’t necessarily need to massively expand your product range to tap long tail markets. You can instead just reach the ‘ long tail of customers,’ … the potential pockets of demand that don’t necessarily lie within your normal marketing channels.” — Christopher Anderson, The Long Tail
- 8. The Verso Network reaches book-buyers! comScore Media Metrix: April, 2008
- 11. SAMPLE CHANNELS Each Verso Reader Channel SM consists of hundreds of high-quality, clutter-free websites out of a universe of more than 4,000 specialty content sites.
- 13. Verso Business & Finance Channel Content Gender Male 65% Female 35% Age 18-24 8% 25-34 14% 35-44 17% 45-54 22% 55-64 22% 65-74 10% Income $35,000 - $49,999 10% $50,000 - $74,999 15% $75,000 - $99,999 14% $100,000 or more 28% Education Some College 23% College Grad 29% Post-Graduate Work 11% Post-Graduate Degree 26%
- 15. Verso Women’s Health & Fitness Channel Content Gender Male 24% Female 76% Age 25-34 11% 35-44 19% 45-54 29% 55-64 24% 65-74 7% Income $35,000 - $49,999 9% $50,000 - $74,999 17% $75,000 - $99,999 16% $100,000 or more 29% Education Some College 26% College Grad 34% Post-Graduate Work 10% Post-Graduate Degree 22%
- 17. Verso Thought Leader Channel Content Gender Male 60% Female 40% Age 18 – 24 Years 12% 25 – 54 Years 51% 55 or More Years 32% Education Attended/HS Graduated 22% Attended/ College Graduated 78% Income Less Than $35,000 20% $35,000 to $74,000 29% $75,000 or More 45% Frequency Daily 23% Weekly 25% Monthly 19% First Visit 33%
- 20. Adcode Reporting (Site Level) The Verso Ad Network provides you with full access to site level reporting, which in turn gives you the knowledge and insight as to which placements and sites perform the best for your campaign . Reporting available: Site level Geography Category Creative CTR Action rate CPA and more! Customizable reports can be sent as requested by the client. Transparency and Full Site-Level Reporting create knowledge and provide security for Book Publishers Content Category Reporting Custom Reporting
- 22. Verso Pop Culture Reader Channel SM Screenshots for Lion Among Men by Gregory Maguire (William Morrow, 11/08)
- 23. Lion Among Men “ Box ad” www.sidereel.com
- 24. Lion Among Men “Leader ad” www.broadwayworld.com
- 25. L ion Among Men “Widesky ad” www.accuradio.com
- 26. Verso Standard Campaign Reporting
- 28. Reader Channel SM Optimization * Patriotic Grace by Peggy Noonan (HaperCollins, 9/08)
- 30. VERSO READER CHANNELS Solutions for the digital age. SM