VALIDITY  ETHICS IN RESEARCH 
FOOD FOR THOUGHT
WHAT IS VALIDITY IN RESEARCH? 
“Validity can be defined as the best available approximate to 
the truth of a given proposition, inference, or conclusion.” 
Trochim, William M.K. (2006). Introduction to Validity. In The Research Methods Knowledge Base (pp. 20-30). Ohio: Cengage Learning.
CONCLUSION VALIDITY 
CASE STUDY: BREAD 
Is there a relationship between the 
cause and the effect? 
Bautista-Castaño, Inmaculada, and Serra-Majem, Lluis (2012). Relationship 
between bread consumption, body weight, and abdominal fat distribution: 
evidence from epidemiological studies. Nutrition Reviews 70(4), 218-233.
INTERNAL VALIDITY 
CASE STUDY: TOMATOES 
Is the relationship causal? 
Agarwal, Sanjiv, and Rao, A. Venketeshwer (1998). Tomato Lycopene and Low 
Density Lipoprotein Oxidation: A Human Dietary Intervention Study. Lipids, 
33(10), 981-984.
CONSTRUCT VALIDITY 
CASE STUDY: BEEF 
Can we generalize to 
the constructs? 
Banović, Marija, Fontes, Magda Aguiar, Barreira, Maria Madalena, Grunert, 
Klaus G. (2012). Impact of Product Familiarity on Beef Quality Perception. Wiley 
Online Library 28(2), 157-172.
EXTERNAL VALIDITY 
CASE STUDY: CONSUMPTION 
Can we generalize to other 
persons, places, or times? 
Davis, Brennan, and Carpenter, Christopher (2009 March). Proximity of Fast- 
Food Restaurants to Schools and Adolescent Obesity. American Journal of 
Public Health, 99(3), 505-510.
VALIDITY ADDS UP 
THE CUMULATIVE EFFECT 
Each type of validity builds on the 
one before it. 
Davis, Brennan, and Carpenter, Christopher (2009 March). Proximity of Fast- 
Food Restaurants to Schools and Adolescent Obesity. American Journal of 
Public Health, 99(3), 505-510.
VALIDITY ADDS UP 
THE CUMULATIVE EFFECT 
Each type of validity builds on the 
one before it. 
Davis, Brennan, and Carpenter, Christopher (2009 March). Proximity of Fast- 
Food Restaurants to Schools and Adolescent Obesity. American Journal of 
Public Health, 99(3), 505-510.
WHAT ABOUT ETHICS IN RESEARCH? 
“Ethical norms [for conduct] serve the aims or goals of 
research and apply to people who conduct scientific research 
or other scholarly or creative activities.” 
Resnik, David B. (2011 May 1). What is Ethics in Research  Why is it Important? National Institute of Environmental Health Services. Retrieved Oct 13, 2014.
THREE MORAL 
PRINCIPLES 
THE BELMONT REPORT (1978) 
Respect for persons 
Benefice 
Justice 
Marshall, Catherine, Rossman, Gretchen B. (2011). Trustworthiness and Ethics. 
Designing Qualitative Research Fifth Edition. California: SAGE Publications, Inc. 39-52.
TRANSGRESSIONS, 
CHECKS  BALANCES 
TRANSGRESSIONS LED TO CHANGES 
Marshall, Catherine, Rossman, Gretchen B. (2011). Trustworthiness and Ethics. 
Designing Qualitative Research Fifth Edition. California: SAGE Publications, Inc. 39-52. 
 
Nuremberg Trials (1945-1949) 
Tuskegee Syphilis Study (1937-1972) 
Thalidomide Experiments (late 1950s) 
Gene Therapy Experiment (1999)

Validity & Ethics in Research

  • 1.
    VALIDITY ETHICSIN RESEARCH FOOD FOR THOUGHT
  • 2.
    WHAT IS VALIDITYIN RESEARCH? “Validity can be defined as the best available approximate to the truth of a given proposition, inference, or conclusion.” Trochim, William M.K. (2006). Introduction to Validity. In The Research Methods Knowledge Base (pp. 20-30). Ohio: Cengage Learning.
  • 3.
    CONCLUSION VALIDITY CASESTUDY: BREAD Is there a relationship between the cause and the effect? Bautista-Castaño, Inmaculada, and Serra-Majem, Lluis (2012). Relationship between bread consumption, body weight, and abdominal fat distribution: evidence from epidemiological studies. Nutrition Reviews 70(4), 218-233.
  • 4.
    INTERNAL VALIDITY CASESTUDY: TOMATOES Is the relationship causal? Agarwal, Sanjiv, and Rao, A. Venketeshwer (1998). Tomato Lycopene and Low Density Lipoprotein Oxidation: A Human Dietary Intervention Study. Lipids, 33(10), 981-984.
  • 5.
    CONSTRUCT VALIDITY CASESTUDY: BEEF Can we generalize to the constructs? Banović, Marija, Fontes, Magda Aguiar, Barreira, Maria Madalena, Grunert, Klaus G. (2012). Impact of Product Familiarity on Beef Quality Perception. Wiley Online Library 28(2), 157-172.
  • 6.
    EXTERNAL VALIDITY CASESTUDY: CONSUMPTION Can we generalize to other persons, places, or times? Davis, Brennan, and Carpenter, Christopher (2009 March). Proximity of Fast- Food Restaurants to Schools and Adolescent Obesity. American Journal of Public Health, 99(3), 505-510.
  • 7.
    VALIDITY ADDS UP THE CUMULATIVE EFFECT Each type of validity builds on the one before it. Davis, Brennan, and Carpenter, Christopher (2009 March). Proximity of Fast- Food Restaurants to Schools and Adolescent Obesity. American Journal of Public Health, 99(3), 505-510.
  • 8.
    VALIDITY ADDS UP THE CUMULATIVE EFFECT Each type of validity builds on the one before it. Davis, Brennan, and Carpenter, Christopher (2009 March). Proximity of Fast- Food Restaurants to Schools and Adolescent Obesity. American Journal of Public Health, 99(3), 505-510.
  • 9.
    WHAT ABOUT ETHICSIN RESEARCH? “Ethical norms [for conduct] serve the aims or goals of research and apply to people who conduct scientific research or other scholarly or creative activities.” Resnik, David B. (2011 May 1). What is Ethics in Research Why is it Important? National Institute of Environmental Health Services. Retrieved Oct 13, 2014.
  • 10.
    THREE MORAL PRINCIPLES THE BELMONT REPORT (1978) Respect for persons Benefice Justice Marshall, Catherine, Rossman, Gretchen B. (2011). Trustworthiness and Ethics. Designing Qualitative Research Fifth Edition. California: SAGE Publications, Inc. 39-52.
  • 11.
    TRANSGRESSIONS, CHECKS BALANCES TRANSGRESSIONS LED TO CHANGES Marshall, Catherine, Rossman, Gretchen B. (2011). Trustworthiness and Ethics. Designing Qualitative Research Fifth Edition. California: SAGE Publications, Inc. 39-52. Nuremberg Trials (1945-1949) Tuskegee Syphilis Study (1937-1972) Thalidomide Experiments (late 1950s) Gene Therapy Experiment (1999)