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Business Presentation
-Hardik Sanghvi, CEO
MISSION:
Touching Billion Lives through Innovations in Video Communication
Technologies
Agenda – Overview
  •    About Vmukti Solutions Pvt Ltd
  •    Opportunities /Market Drivers
  •    Video Streaming Business Drivers
  •    What does VMukti have to offer
  •    Seeking Partnership
  •    Future
  •    Our customers - Cases




VMukti Proprietary - Must not copy without Permission.
About VMukti

• VMukti was conceptualized in 2005 as a venture of Adiance Technologies
  Group and was spun off in October 2007 to form a new company.

• VMukti has developed a disruptive offerings with years of research from 7
  countries which is required by educational institutes, enterprises,
  government and all kinds of businesses one can think of…with support
  from CIIE @ IIMA and investors including TDB fund.

• VMukti Operates in $ 50 billion Mass Video Communication (Video, Voice
  and Content) industry driven by cost, time health and pollution issues
  involved in travel, lack of skilled professionals and huge costs of
  bandwidth and hardware for video infrastructure.
About VMukti
• The company offerings are certified by Intel and has received numerous
  awards including NASSCOM, Red Herring & ISBA besides excellent
  media coverage including TOI, CNBC, ET, DNA, HT and other National
  and International publications.

• Its founders Hardik Sanghvi & Kushal Sanghvi have won many awards
  including Prestigious TR35 from Massachusetts Institute of Technology
  (MIT) in March 2010 and Techsparks 2010 from Microsoft and Canan
  in August 2010.

• The Chairman of VMukti, Mr. Niru Mehta is the past Vice Chairman and
  MD of Avaya Global Connect Ltd (earlier Tata Telecom) & has many
  years of video conferencing industry experience.
India Organization

Hardik Sanghvi                                                                     Niru Mehta
CEO & Promoter Director                                                            Chairman
He has been Chief Architect and Mentor to many of the VMukti’s path                Grew Avaya revenue
breaking products and strategies like interactive broadcasting besides             in India to over
serving organization through the excellence of his Business Development            700Crs, 44% CAGR
Skills. Had Worked with Global giants like TCS & Xerox, US before                  over 9 Years
founding this venture and holds BE – EC degree.
                                                                                   Gaurang H. Dalal
Kushal Sanghvi                                                                     Director
CMO & Promoter Director
                                                                                   Portfolio Management
Led VMukti Sales team to achieve a staggering 12 big deals of 2-5 years            Consultant, Chairman
contracts in only first 180 days of commercialization. Holds MBA degree            – Regional Stock
                                                                                   Exchanges, 30 Years
from prestigious Gujarat University.                                               experience


Shrenik Shah                                                                       Vaibhav Shah
Vice President - Sales and Marketing - West                                        Director

Having 11 years in Multinationals like AGC and have handled assignments            He carries more than
at AGC Networks like Business Development Manager – Teleconferencing,              17 years of exp in
and National Sales Head                                                            Capital market.
                                                                                   Highly Networked
                                                                                   person in BFSI
                                                                                   Industry
Sameer Gandhi
Vice President - Sales and Marketing - North
IIM-Ahmedabad and IIT-Delhi Alumni with 5 years of experience. Has been
instrumental in early success and acceptability of VMukti packages in the
Market.
A Challenge and An Opportunity
Lack of Gifted Experts/ Lack of Skilled Resources
Opportunity /Market Drivers
Business Mandates for    Video Streaming Uses      Drives Video Applications
Enterprise
                         • Training of all types   • VOD Library
• Grow Revenue
                         • Exec Communications     • Webcasting
• Reduce Cost
                         • Distance Learning /     • Virtual Classroom
• Improve Productivity
                            eLearning              • IPTV
• Customer
                         • Corporate               • Tele-forensic
   Responsiveness
                            communications         • Tele-Healthcare
• Go Green
                         • Event – Recording and   • Security Surveillance
                            Streaming
                         • Sales / Marketing
                            communications
                         • Project
                            Communications
What are the Choices ?
•   Option 1: Audio conference
    Not as effective as video communication


•   Option 2: Video over Satellite Communication
    High Capital and operating expenses; High “Go Live” time; Lack of
    Mobility


•   Option 3: Hardware based solutions
    Not suitable for mass communication; Lack of Portability; High Lead
    Time for live sessions


•   Option 4: Web based Conferencing Solution
    Appropriate for one-on-one and few-to-few communications but not for
    communication with larger groups


•   Option 5: Other Streaming Solutions
    Not suitable for Conditions of developing countries; Requires very high
    bandwidth and infrastructure
What does VMukti Offer ?
•   Full screen video streaming without jitters
•   Low CPU and Memory Usage
•   Provides Moderated Interactivity
•   Scalable to multiple audiences with high security
•   Easy set up and installation without external proprietary hardware
•   Works Across corporate Firewalls and Proxies
•   Audit reports and Live Monitoring
•   Low Bandwidth as low as 100 kbps at both, host end and viewer end
•   No buffering
•   Portable
•   All this with No QUALITY Compromise
What Made This Possible? Key Areas of Innovation…
• Distributed Architecture That Enables
  Very High Scalability Without Incurring
  High Capital Expense On Host Or Client
  Side
• Motion Estimation Algorithms That
  Enable Lower Bandwidth Consumption
  Even For High Quality Full Screen Video
• Integration With Smart Phones To
  Enable Ease Of Use For Mobile
  Workforce                               No Developed Country Solution Provider Has Developed
• High Definition, IPv6 and APIs for the      Solutions for Developing Country Requirements

  next generation needs of the Industry
VMukti Packages…



                                       VMukti for
                     CampusIn
    1VC.TV                             Enterprise

                                           Private
                        Virtual
  Webcasting                          Interactive Web
                   Classroom Social
 Social Network                        Channel(s) for
                       Network
                                         Corporate
Live Streaming on
Intranet/ Internet
Event Screen
VMukti CampusIn




VMukti Proprietary - Must not copy without Permission.
CampusIn – Considering Scenarios

 An educational institute has 2000 students in physical class rooms. They
     would like to expand their coverage to other cities & towns & remote areas.
     What can they do?
    A coaching institute that would like to offer repeater courses and crash
     courses to remote students to generate additional revenues without risking
     the piracy of intellectual property, what can they do?
    A private coaching institute that needs to enable away faculties and home
     students without loss of quality…what are their options?
    Gifted faculties who can’t start their coaching business due to lack of
     infrastructure and expertise on sales and marketing, what can they do to
     reach out to their target students without hassles?
Some indicative numbers



  Revenue Stream                                         % Share
                                  CampusIn               CampusIn   Content Provider
                                   partners                           & Partners
  Content
  Subscription                         30                   30            40

  Studio setup
                                        0                  100             0

  Content creation
  support                               0                  100             0




VMukti Proprietary - Must not copy without Permission.
Seeking Inputs

• Have you used something like this before?

• What were the problems you faced, if any?

• Where do you see VMukti in your organization ?

• How do you plan to utilize it ?

• How do you think this would add value to your organization ?

•    We have a patented Architecture – which could be customized to your
     requirement
Partnership

Why Partnership ?

•    Mutually use professional expertise – know how
•    Increase Customer Base through existing networks
•    Collaborative and strategic alliance
•    Garnering boundary less Relationships
•    Untapped business opportunities
•    Jointly leveraging advantages of cost-efficient infrastructure, invaluable
     knowledge-power and quality resources.
Our Business Pricing Model
Future Business
• Expected to clock 4 fold increase in Sales as compared to last year
   – 70% business through partners as against 30% last year; Increase in
     customers from 6 to 55

• 2Mn viewer minutes served through 1VC Webcast Network in last 30 days

• 1vc.tv and Campusin.com launched in beta

• Continued R&D to maintain the technological dominance in Interactive
  Streaming Space
   – At least One Provisional Patent in place; Plan to apply for at least 2-3
      more patents in coming months/years
Future - Business

• Numbers to be Tracked (1VC & CampusIn)
   – Viewer Minutes Served
   – Number of registered students
   – Number of registered faculties
   – Number of Course Minutes Served

• Maintain 4 fold increase in sales for at least next 2 years.
   – Sales target for 2011-2012 INR 5Cr to 6Cr
       • Few Govt and large orders may materialize in coming months
Technology
• Provisional Patent for HQ video at bandwidth as low as 100kbps

• Real-time streaming algorithm enhanced to support highest latency
  becoming one of the top interactive streaming solutions in countries like
  India.

• Inclusion of social media tools with native support for facebook and twitter.

• Launch of next generation portals in beta: 1vc – broadcasting social
  network; CampusIn – Education social network

• Support for 30 fps
Future Technology




   Mobile View



                    TV View   HD Support
 Mobile broadcast
Client Name: Indian Institute of Management – Ahmedabad (IIM-A)
Key Message
Reached Thousands of Participants Across 110 locations and 70 countries




“This technology provides all features to give a real classroom type environment to both the students as
well as the faculty hence it can be very well said it's a complete food in one Meal”
Case Study Crime Site Investigation
Case Study Monitoring & Surveillance
Key Message
Monitoring 1000s of sites through webcams and low cost datacards
Client – IIFM Institute
Key Message
Effectively Reached Agents in Far Corners of India from UK (away faculty and remote users)




“It was an excellent session being done very easily with no downloads & Constant interactivity with the
viewers and answering their queries instantly it was as if a face to face talk between the pulpit & the
pews.” - Mr. Aaron Gill Faculty IIFM - & NY Stock Exchange Commodity Head
Competitive Analysis
                                                                    Web based       Hardware                  Other Web based
                                                                                                  Satellite
             Complete Feature Set                   VMukti         conferencing       based                      Streaming
                                                                                                   based
                                                                     software      conferencing                   software
    Full Screen HQ Video for Virtual Broadcast
    that works in existing infrastructure and
    bandwidth of India on data
    card/broadband
    For Mac, Windows & Linux

    Hosted Version/Web based version

    Ease of Use (Technical Assistance not
    required)
    Video Library of Live as well as pre-
    recorded events
    Professional Support

    Moderated Presentation/Chat

    15000+participants in a single session

    Interactivity via chat and audio and video


    H/W kit for Broadcast setup

    Anywhere host/anywhere participant (No
    Proprietary H/W)
    Developed by an Indian company for
    developing country needs
    Streaming Delay                              GA 16 Seconds/    10-20 seconds    <2 seconds    Approx 2    10 seconds-1 minute
                                                 Beta: 2 seconds                                  seconds

    CPU and Memory                                    Low              High            NA            NA            Very High



VMukti Proprietary - Must not copy without Permission.
How Good is This Innovation??? This Product??? VMukti
We Will Let The Experts Speak for Us…
And, It’s Also Endorsed By Media…
VMukti Has Been Covered By Who Is Who Of Indian Media
Clients
40 Partners - 55 Customers - Approx 200000 Users
In Summary…
• We have developed a disruptive technology which is required

• Technology which is built to cater specific problems of India makes Video
  Communication accessible & affordable

• Technology is Proven; Enough Empirical Evidence

• Risks are low and gains are high

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V mukti business presentation

  • 2. MISSION: Touching Billion Lives through Innovations in Video Communication Technologies
  • 3. Agenda – Overview • About Vmukti Solutions Pvt Ltd • Opportunities /Market Drivers • Video Streaming Business Drivers • What does VMukti have to offer • Seeking Partnership • Future • Our customers - Cases VMukti Proprietary - Must not copy without Permission.
  • 4. About VMukti • VMukti was conceptualized in 2005 as a venture of Adiance Technologies Group and was spun off in October 2007 to form a new company. • VMukti has developed a disruptive offerings with years of research from 7 countries which is required by educational institutes, enterprises, government and all kinds of businesses one can think of…with support from CIIE @ IIMA and investors including TDB fund. • VMukti Operates in $ 50 billion Mass Video Communication (Video, Voice and Content) industry driven by cost, time health and pollution issues involved in travel, lack of skilled professionals and huge costs of bandwidth and hardware for video infrastructure.
  • 5. About VMukti • The company offerings are certified by Intel and has received numerous awards including NASSCOM, Red Herring & ISBA besides excellent media coverage including TOI, CNBC, ET, DNA, HT and other National and International publications. • Its founders Hardik Sanghvi & Kushal Sanghvi have won many awards including Prestigious TR35 from Massachusetts Institute of Technology (MIT) in March 2010 and Techsparks 2010 from Microsoft and Canan in August 2010. • The Chairman of VMukti, Mr. Niru Mehta is the past Vice Chairman and MD of Avaya Global Connect Ltd (earlier Tata Telecom) & has many years of video conferencing industry experience.
  • 6. India Organization Hardik Sanghvi Niru Mehta CEO & Promoter Director Chairman He has been Chief Architect and Mentor to many of the VMukti’s path Grew Avaya revenue breaking products and strategies like interactive broadcasting besides in India to over serving organization through the excellence of his Business Development 700Crs, 44% CAGR Skills. Had Worked with Global giants like TCS & Xerox, US before over 9 Years founding this venture and holds BE – EC degree. Gaurang H. Dalal Kushal Sanghvi Director CMO & Promoter Director Portfolio Management Led VMukti Sales team to achieve a staggering 12 big deals of 2-5 years Consultant, Chairman contracts in only first 180 days of commercialization. Holds MBA degree – Regional Stock Exchanges, 30 Years from prestigious Gujarat University. experience Shrenik Shah Vaibhav Shah Vice President - Sales and Marketing - West Director Having 11 years in Multinationals like AGC and have handled assignments He carries more than at AGC Networks like Business Development Manager – Teleconferencing, 17 years of exp in and National Sales Head Capital market. Highly Networked person in BFSI Industry Sameer Gandhi Vice President - Sales and Marketing - North IIM-Ahmedabad and IIT-Delhi Alumni with 5 years of experience. Has been instrumental in early success and acceptability of VMukti packages in the Market.
  • 7. A Challenge and An Opportunity Lack of Gifted Experts/ Lack of Skilled Resources
  • 8. Opportunity /Market Drivers Business Mandates for Video Streaming Uses Drives Video Applications Enterprise • Training of all types • VOD Library • Grow Revenue • Exec Communications • Webcasting • Reduce Cost • Distance Learning / • Virtual Classroom • Improve Productivity eLearning • IPTV • Customer • Corporate • Tele-forensic Responsiveness communications • Tele-Healthcare • Go Green • Event – Recording and • Security Surveillance Streaming • Sales / Marketing communications • Project Communications
  • 9. What are the Choices ? • Option 1: Audio conference Not as effective as video communication • Option 2: Video over Satellite Communication High Capital and operating expenses; High “Go Live” time; Lack of Mobility • Option 3: Hardware based solutions Not suitable for mass communication; Lack of Portability; High Lead Time for live sessions • Option 4: Web based Conferencing Solution Appropriate for one-on-one and few-to-few communications but not for communication with larger groups • Option 5: Other Streaming Solutions Not suitable for Conditions of developing countries; Requires very high bandwidth and infrastructure
  • 10. What does VMukti Offer ? • Full screen video streaming without jitters • Low CPU and Memory Usage • Provides Moderated Interactivity • Scalable to multiple audiences with high security • Easy set up and installation without external proprietary hardware • Works Across corporate Firewalls and Proxies • Audit reports and Live Monitoring • Low Bandwidth as low as 100 kbps at both, host end and viewer end • No buffering • Portable • All this with No QUALITY Compromise
  • 11. What Made This Possible? Key Areas of Innovation… • Distributed Architecture That Enables Very High Scalability Without Incurring High Capital Expense On Host Or Client Side • Motion Estimation Algorithms That Enable Lower Bandwidth Consumption Even For High Quality Full Screen Video • Integration With Smart Phones To Enable Ease Of Use For Mobile Workforce No Developed Country Solution Provider Has Developed • High Definition, IPv6 and APIs for the Solutions for Developing Country Requirements next generation needs of the Industry
  • 12. VMukti Packages… VMukti for CampusIn 1VC.TV Enterprise Private Virtual Webcasting Interactive Web Classroom Social Social Network Channel(s) for Network Corporate
  • 15. VMukti CampusIn VMukti Proprietary - Must not copy without Permission.
  • 16. CampusIn – Considering Scenarios  An educational institute has 2000 students in physical class rooms. They would like to expand their coverage to other cities & towns & remote areas. What can they do?  A coaching institute that would like to offer repeater courses and crash courses to remote students to generate additional revenues without risking the piracy of intellectual property, what can they do?  A private coaching institute that needs to enable away faculties and home students without loss of quality…what are their options?  Gifted faculties who can’t start their coaching business due to lack of infrastructure and expertise on sales and marketing, what can they do to reach out to their target students without hassles?
  • 17. Some indicative numbers Revenue Stream % Share CampusIn CampusIn Content Provider partners & Partners Content Subscription 30 30 40 Studio setup 0 100 0 Content creation support 0 100 0 VMukti Proprietary - Must not copy without Permission.
  • 18.
  • 19. Seeking Inputs • Have you used something like this before? • What were the problems you faced, if any? • Where do you see VMukti in your organization ? • How do you plan to utilize it ? • How do you think this would add value to your organization ? • We have a patented Architecture – which could be customized to your requirement
  • 20. Partnership Why Partnership ? • Mutually use professional expertise – know how • Increase Customer Base through existing networks • Collaborative and strategic alliance • Garnering boundary less Relationships • Untapped business opportunities • Jointly leveraging advantages of cost-efficient infrastructure, invaluable knowledge-power and quality resources.
  • 22. Future Business • Expected to clock 4 fold increase in Sales as compared to last year – 70% business through partners as against 30% last year; Increase in customers from 6 to 55 • 2Mn viewer minutes served through 1VC Webcast Network in last 30 days • 1vc.tv and Campusin.com launched in beta • Continued R&D to maintain the technological dominance in Interactive Streaming Space – At least One Provisional Patent in place; Plan to apply for at least 2-3 more patents in coming months/years
  • 23. Future - Business • Numbers to be Tracked (1VC & CampusIn) – Viewer Minutes Served – Number of registered students – Number of registered faculties – Number of Course Minutes Served • Maintain 4 fold increase in sales for at least next 2 years. – Sales target for 2011-2012 INR 5Cr to 6Cr • Few Govt and large orders may materialize in coming months
  • 24. Technology • Provisional Patent for HQ video at bandwidth as low as 100kbps • Real-time streaming algorithm enhanced to support highest latency becoming one of the top interactive streaming solutions in countries like India. • Inclusion of social media tools with native support for facebook and twitter. • Launch of next generation portals in beta: 1vc – broadcasting social network; CampusIn – Education social network • Support for 30 fps
  • 25. Future Technology Mobile View TV View HD Support Mobile broadcast
  • 26.
  • 27. Client Name: Indian Institute of Management – Ahmedabad (IIM-A) Key Message Reached Thousands of Participants Across 110 locations and 70 countries “This technology provides all features to give a real classroom type environment to both the students as well as the faculty hence it can be very well said it's a complete food in one Meal”
  • 28. Case Study Crime Site Investigation
  • 29. Case Study Monitoring & Surveillance Key Message Monitoring 1000s of sites through webcams and low cost datacards
  • 30. Client – IIFM Institute Key Message Effectively Reached Agents in Far Corners of India from UK (away faculty and remote users) “It was an excellent session being done very easily with no downloads & Constant interactivity with the viewers and answering their queries instantly it was as if a face to face talk between the pulpit & the pews.” - Mr. Aaron Gill Faculty IIFM - & NY Stock Exchange Commodity Head
  • 31. Competitive Analysis Web based Hardware Other Web based Satellite Complete Feature Set VMukti conferencing based Streaming based software conferencing software Full Screen HQ Video for Virtual Broadcast that works in existing infrastructure and bandwidth of India on data card/broadband For Mac, Windows & Linux Hosted Version/Web based version Ease of Use (Technical Assistance not required) Video Library of Live as well as pre- recorded events Professional Support Moderated Presentation/Chat 15000+participants in a single session Interactivity via chat and audio and video H/W kit for Broadcast setup Anywhere host/anywhere participant (No Proprietary H/W) Developed by an Indian company for developing country needs Streaming Delay GA 16 Seconds/ 10-20 seconds <2 seconds Approx 2 10 seconds-1 minute Beta: 2 seconds seconds CPU and Memory Low High NA NA Very High VMukti Proprietary - Must not copy without Permission.
  • 32. How Good is This Innovation??? This Product??? VMukti We Will Let The Experts Speak for Us…
  • 33. And, It’s Also Endorsed By Media… VMukti Has Been Covered By Who Is Who Of Indian Media
  • 34. Clients 40 Partners - 55 Customers - Approx 200000 Users
  • 35. In Summary… • We have developed a disruptive technology which is required • Technology which is built to cater specific problems of India makes Video Communication accessible & affordable • Technology is Proven; Enough Empirical Evidence • Risks are low and gains are high