Whitepaper is a managed services company founded in 2011 that helps organizations harmonize their online and offline, internal and external communication channels. It offers services in new media architecture and design, strategy, and content creation. The company aims to enable clients' digital presence and provide guidance to strengthen their online capabilities. Key advantages include a multi-disciplinary approach, domain expertise, strategic consultation, and a flexible managed services model.

1. At some point
© whitepaper Sri Lanka 2011

2. ABOUT
We are a managed services company. founded in
early 2011.
We can help your organization.
harmonize its communication channels
online and offline, and internal and external. At the core of whitepaper’s suite of managed
services is the multidisciplinary professional
Our service capabilities cover the three essential experience of the company’s founders.
areas of new media.
• New Media Architecture and Design
• New Media Strategy
• New Media Content
© whitepaper Sri Lanka 2011

3. EXECUTIVE
Rishi Randeniya Ramkumaar Alagan Theena Kumaragurunathan
Project Management Online Marketing Content Management
Client Servicing Web Marketing Research Corporate Communications
Web Application Design Outsourcing Operations Public Relations
Teaching Management
Telecommunications Internet Traditional Media
Internet Telecommunications Advertising
Outsourcing Outsourcing Internet
Multimedia Outsourcing
Tertiary Education
© whitepaper Sri Lanka 2011

4. SERVICE
NEW MEDIA
ARCHITECTURE
AND DESIGN
Chief - Rishi
NEW MEDIA
STRATEGY
Chief - Ramkumaar
NEW MEDIA
CONTENT
Chief - Theena
© whitepaper Sri Lanka 2011

5. NEW
Defining New Media*
The forms of communicating in the digital world,
which includes publishing on CDs, DVDs and,
most significantly, over the Internet. Why New Media
It implies that the user obtains the material • Senior Management/Opinion Leaders: Raise awareness on
via desktop and laptop computers, smart issues of importance to industry or community, knowledge
phones and tablets. sharing
Every company in the developed world is • Sales: Networking, new sales channels
involved with new media.
• Marketing: Channels to place company content, drive traffic,
increase ROI
• PR: Find out public perception of company/brand/service
through intimate one-on-one conversations with customer base
• HR: Recruitment branding of company as an employer of
choice among desired talent base, new recruitment channels
*source: PC Mag, UK: http://bit.ly/lpuEpP
© whitepaper Sri Lanka 2011

6. MANAGED
Continues Analysis
Improvements & Planning
CONTINUED DESIGN &
management development
Launch of Architectural
Site Design
Managed Services Cycle
© whitepaper Sri Lanka 2011

7. WHY
Financial Advantages Strategic Advantages
• No software costs • Enables focus on core business away from peripheral function
• No staff training costs
• No failover costs • Enables your organization and its brands to enjoy a proactive
• No RFP - presence in new media
• No domain hosting problems
• No haphazard software & hardware upgrades
© whitepaper Sri Lanka 2011

8. WHY
Advantages
• Multi-disciplinary approach
• Domain expertise
• Frequent strategic consultation
• Competitor analysis
• Documentation
• Simplicity
• Transparency
• Creativity
© whitepaper Sri Lanka 2011

9. TOP 10 REASONS
1. We aim to enable and strengthen the digital arm of your company and provide guidance to train client staff through coaching
2. We offer 'tailor made' new media solutions, we believe in simplified approach to production delivery and not
follow -one-size-fits-all solutions
3. Managed Services: from Ideation to implementation and managing your company’s web presence thereafter
4. Each project is given individual multi-disciplinary attention – from the perspectives of Strategy, Content and Architecture &
Design
5. Extensive network of creative and technical talent to meet any new media project scope
6. Our brand identity focused solution design will make sure all productions are primarily focusing on brand value
7. Competitor analysis, user centric designs, brand strategy and content management are few of the features we offer to ensure
ROI
8. Our flexible pricing and transparent processes reflect our commitment throughout the contractual period
9. Our client representation program helps eliminate the knowledge gaps, enabling successful client business representation
10. Covering 360o through our new media managed service model, whitepaper is a one stop shop for all your e-based
requirements
© whitepaper Sri Lanka 2011

10. THANK
e: simplify@whitepaper.lk
w: www.whitepaper.lk
t: 0773017616 | 0773017571
© whitepaper Sri Lanka 2011