Imperative Group Summary Testimonials

experience and testimonials

Copyright
This document is the property of the Imperative
Group Limited and tendered to you on the
understanding that its contents are copyright and
that the proposals expressed in it are those of the
Imperative Group Limited.

www.imperativegroup.com
© Copyright the Imperative Group Limited 2011

introducing theimperativegroup
The Imperative Group develops and delivers product, service, marketing,
project management , business development and commercial services to
the retail, media, marketing and digital out of home media sectors

We have spent over 12 years supplying intellectual property & know-how
to the digital screenmedia marketplace, working directly for network
owners, brands, end users and service providers to create profitable
commercial enterprises

We help customers explore and execute opportunities presented by digital
retail media and digital screenmedia products & services


who we are
We are a ‘pure play’ digital screenmedia development and delivery agency
We are completely technology, process and vendor agnostic
We operate globally (only 20% of our business is in the UK)
We have created a pool of some of the worlds leading experts with many
years of relevant, practical experience to bring senior level experience and
practical knowledge to our work when and where required
We offer customers a ‘one-touch’ project management and billing
platform
We take responsibility for our work (we are always happy to implement our
recommendations)


our positioning
End users
Supplier/vendor marketplace (Retailers, Corporations, Entrepreneurs)
We accelerate education, & diligence processes, and
(Vendors, Creative's, Integrators,
generate a marketing & commercial starting point
Technologists, Solution providers)
specific to their interests

Imperative
‘Bridges the gap’ between end
users and the media/technical
marketplace

We help all parties identify
opportunities and deliver
commercial advantage


our scope (EMEA, North America, Asia-Pacific)


screenmedia development experience
A summary of the main project types the Imperative Group and its associates have contributed to
(in whole or in part) as evidence of the experience the team can bring to client projects:

network development content strategy
(business & commercial strategy)
1. Channel Health (SKY EPG)
1. CBS Alive (Outdoor, UK) 2. Tesco TV (100 stores, UK)
2. Walmart “Smart Network” (4,000 stores, US) 3. I-vu Hair Salons (1,000 sites, UK)
3. Meteor Mobile Communications (200 sites, IRE) 4. Auchan (300 stores, France)
4. La Poste (1,500 sites, France) 5. Virgin Atlantic (in-flight AV network)
5. BMW Business Television (Europe-wide) 6. Selfridges (4 sites, UK)
6. Life Channel (4,500 sites, UK) 7. Topshop (200 sites, UK)
7. Corinthian Television 8. KhanShatyr Mall (Astana, Kazakhstan)
8. Royal Opera House


screenmedia development experience
A summary of the main project types the Imperative Group and its associates have contributed to
(in whole or in part) as evidence of the experience the team can bring to client projects:

product & service systems design
development 1.Discovery Channel (UK)
2.Barclays (UK)
1. BT iNET/Convergent Solutions (UK) 3.O2 Retail Stores (UK)
2. Cable & Wireless Worldwide
4.Heathrow Terminal 5 (UK)
3. Harris Corporation (EMEA)
4. Scala Inc (EMEA)
5. Sony Professional Solutions Europe (EMEA)
6. Beyond Digital Systems (UK)
7. Screenmedia expo (UK)
8. St Ives PLC (UK)
9. Cisco Systems (Global)
10.Telenor (EMEA)


our experts group
Our commitment is to provide high quality, accountable and measurable
working practices, using talented and experienced individuals to add
value to your customers initiative or business

Additional to our internal resource, we can add value by drawing on our
exceptional pool of associates and strategic partners on three continents
who bring considerable expert knowledge and competencies to provide
you and your clients with commercial advantage and first class service
throughout the duration of our relationship

Our associates bring a wide range of complementary competencies,
skills, knowledge and connections to the team from their experiences as
business owners, entrepreneurs, senior executives and managers in the
out of home, media, marketing and technical services sectors


our experts
Associate Specialism Experience/Relationship

Digital Out Of Home Media Development Senior Account Manager at Viacom Outdoor, Head of Concessions at Titan Outdoor and
Ralph Ahern
Specialist Commercial Director at Digicom

Production Strategy, Project Management
Gaye Bennett Creative Director at i-vu & Director of Production at MusicandBrands
& Client Service Specialist
Formerly a Senior Analyst at InfoTrends, Co-founder of AKA.TV, Organizer of OVAB (North
Custom Audience Research and B2B Go-to-
Bill Collins America), Product Marketing Manager at Cincom Systems and Marketing Communications
Market Specialist
Manager for Roland DGA Corp

Digital Signage Solutions Architect and
Bryan Crotaz Formerly Inspired Signage R&D Director for AMX
Product Strategist

Formerly Executive Director of the Out Of Home Media Division of the Thomson Group, Head
Bertrand Le Ficher Digital Media and Content Strategist of Premier Retail Networks (PRN) in Europe and extensive senior level broadcast experience for
over 20 years

Formerly a presenter & music programmer for Hallam FM and GWR-FM, Creative Director for
Andrew Griffiths Audio Strategy Specialist
DMX Music (now Mood Media) and Head of Programming for Inflight Productions

Network Development Specialist, Formerly National Sales Manager for Total Concept Projects, General Manager of Prime Digital
Dave Gittins
Australasia Media (AUS) and Founder of the Innovation Hub

Multi-channel Content Strategy & Formerly Head of Channel Health and Executive Producer for Pearson Television. Founder of
Amanda Groom
Syndication Specialist Strand Media Consulting

Formerly Head of Strategy and Delivery for the CAN Media Group (owners of the Life Channel),
Project Director at Instrumental Media (BMW TV, Tesco TV, Battersea Power Station, Jaguar),
Chris Heap Managing Director, Imperative Group
Head of Media Consultancy How & Why, and Media Manager CBS Outdoor (digital out of home
division)

Former head of digital delivery and strategist at Walmart for the new Walmart Smart Network.
Michael Hiatt Retail Specialist Former Vice President of media services at B/O/W/G Advertising and Manager of Media
Services, Novell, Inc.


our experts
Associate Specialism Experience/Relationship

Market Analytics and technology sector
Invidis Consulting Independent alliance business to Imperative. Works collaboratively with Imperative on matters
trend analysis for the EMEA, DACH and
GmbH relating to technical services and component marketplace
MENA regions

Formerly lead engineer for BTiNET on Digital Signage including Cisco DMS, Video
Toby Lewis Unified Communications Specialist Conferencing, Control Room and mission critical deployments to Government, Healthcare and
Education sectors

Researcher, Writer and Trend Analyst in Former Senior Analyst, Strategy Analytics. Interactive Digital Conference Creator & Program
Michael Mascioni
Digital Media Director, Managing Editor for A&A Monthly on Interactive Entertainment.

Formerly Head of New Business Development at Yorkshire-Tyne Tees Television, founder of
Andrew McCall Insight & Research Strategy Specialist
Inside Broadcast, Managing Director of How and Why and founder of ROI Team

Formerly Director of Business Development and Senior Systems Engineer for Premier Retail
Alex Ostrowski Digital Out Of Home Solutions Architect
Networks (PRN) / Thomson SA

Formerly Studio Technical Manager for Corinthian Television and Deployment Manager for the
Neil Papworth Broadcast Systems Specialist
BBC

Social Media, Mobile Technology and Founder and CEO of LocaModa Inc, Founder and EVP of Symbian Ltd, President Psion
Stephen Randall
Product Strategist Software PLC and Technology Advisor to European Parliament

Formerly founder of Cube Music, Board Director of Immedia Broadcasting and Managing
Fiona Ryder Multi Channel Media & IPTV Specialist
Director of Stream Exchange
Formerly Content Director for Bates Dorland, Channel Editor Tesco TV & Director of the CAN
Joy Salisbury Media Development Specialist
Media Group
Former founder and CEO of Premier Retail Networks who developed and managed the
Michael Stern Business Development Partner
Walmart TV, Sams Club and Costco Digital Signage Networks

Formerly Founder & CEO of Corinthian Television, Commercial Director of Instrumental Media
Mike Silverman Commercial & Operations Strategist
& SVP Thomson Technicolor


what our customers think of us

professional efficient
knowledgeable
good value
expert innovators
practical
commercial


what our customers say

“As one of the top three mobile retailers in Ireland, Meteor
wanted our digital signage network to add value to the business
and provide us with competitive advantage. We asked
Imperative to develop a strategy that allowed us to clarify the
customer and commercial value of our existing network and
provide recommendations on how to improve and measure the
network’s commercial contribution.

Imperative’s response was thorough and insightful, providing
us with more than we had anticipated. We were delighted with
the outcome and look forward to implementing their
recommendations.”

Michelle Farrell, Marketing Communications
Meteor Mobile Communications



“We approached Imperative to help us plan the business
“At Harris we engaged the Imperative Group to provide
strategy and examine development options in order to create a
bespoke market insight relating to the European Digital
set of recommendations for a mall customer we were
Signage marketplace. Imperative Group were asked to
developing a Digital Signage network for.provide a set of recommendations to help us accelerate our
business development programme in key sectors and
We were very pleased with Imperative’s depth of knowledge,
countries across Europe.
their attention to detail and the professional report they
produced which clarified our commercial and content strategy
The recommendations, outcomes and packaging of this
recommendations in order to take the project into a physical standard and we were very pleased with
work were of a high
phase. We would be happy to recommend their services.”of this exercise. We look forward to working
the outcomes
with Imperative again in the future.”
Ivan Kolomoetz, VP Sales & Marketing, MGR
Corporation, Russia Ian Collis, Marketing Director, Harris Systems (EMEA)



“Harris engaged the Imperative Group to provide bespoke
market insight relating to the European Digital Signage
marketplace. Imperative Group were asked to provide a set of
recommendations to help us accelerate our business
development programme in key sectors and countries across
Europe.

The recommendations, outcomes and packaging of this work
were of a high standard and we were very pleased with the
outcomes of this exercise. We look forward to working with
Imperative again in the future.”

Ian Collis, Marketing Director, Harris Systems (EMEA)



“The team at Imperative are well established as practitioners in
the Digital Out Of Home market and they have good
connections and they understand this specialist media
extremely well.

In order to establish a high quality education programme for
Screen Media Expo 2011, I engaged Imperative to devise the
programme themes and to engage the market in order to bring
some of the brightest and best thinkers & doers from around
the world to the show in order to add value to the overall
proposition. I am very pleased that Imperative were able to
deliver a very high quality programme and that has contributed
to making the 2010 event the best to date.”

Mark Pigou, Managing Director, Screen Events



“Our partners are not just our customers, they are the
people who help us improve and innovate our products
and services to better match our end-users’ needs.

By providing Imperative with a mandate to work closely
with our partners, we’ve been able to generate excellent
communications for all parties and in doing so have also
been able to develop our partner relationships and share
some of the most innovative and successful Digital Out Of
Home deployments across Europe back to the
marketplace. I’m delighted with the effect this has had to
date.”

Oscar Elizaga, VP EMEA, Scala


website: www.imperativegroup.com
email: enquiries@imperativegroup.com

Copyright
This document is the property of the Imperative
Group Limited and tendered to you on the
understanding that its contents are copyright and
that the proposals expressed in it are those of the
Imperative Group Limited.


Imperative Group Summary Testimonials

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