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Lean Product 
Management 
for 
ENTERPRISE 
The Art of 
Known Unknowns 
Lean Strategy + Design @nataliehollier
ThoughtWorks 
Lead Consultant 
- Product and User Experience 
- Agile and Lean Methodologies 
- Design Thinking 
- Innovat...
1. Why innovate 
2. Product innovation process 
3. Repeatable management 
4. Enterprise view 
Lean Strategy + Design @nata...
DISRUPTIVE 
INNOVATION 
Why do enterprises need to 
innovate?
digital everyone is a 
BUSINESS 
BANKING 
MEDIA 
EDUCATION RETAIL 
HEALTH 
TRAVEL
Technology is 
- DISRUPTING - 
BUSINESS 
Customer 
Experience 
Technology 
Technology is advancing rapidly 
to provide mor...
LEAN 
PRODUCT 
Development 
How do we develop 
innovative products?
Responding to Uncertainty 
Waterfall 
Agile (Scrum) 
Lean 
“We know what 
customers want” 
“We know how 
to deliver it” 
?...
Development Approach 
Waterfall 
Agile (Scrum) 
Lean 
Anders Ramsey ~ Agile UX Meetup 2013 
BUILD 
RELEASE 
CUSTOMER FEEDB...
startups 
and 
innovation labs 
NORDSTROM 
WOOLWORTHS
Innovation Process 
Nordstrom Innovation Lab
Lean Product Development 
BUILD 
Goals, 
not features 
Lean 
mentality 
LEARN MEASURE 
DESIGN 
THINKING 
LEAN 
STARTUP 
AG...
Design Thinking 
DESIGN PRINCIPLES 
HUMAN-CENTERED 
EMPATHY 
CONTEXTUAL ENQUIRY 
IDEATION 
PROTOTYPING 
CUSTOMER CO-DESIGN...
Lean Startup 
CUSTOMER VALUE 
HYPOTHESIS DRIVEN 
VALIDATED LEARNING 
MINIMUM VIABLE PRODUCT 
BUILD-MEASURE-LEARN 
FAIL FAS...
Agile UX + Dev 
SPRINTS/ITERATIONS 
USER STORIES 
CROSS FUNCTIONAL TEAMS 
TIGHT COLLABORATION 
VISUAL INFORMATION RADIATOR...
LEAN 
PRODUCT 
Management 
How can we manage 
repeatable innovation?
Know What You Dont Know 
TRUST 
HUMILITY 
COURAGE 
the process 
with your ideas 
to try, fail, learn
Product Ideas 
Insights & Input 
customers 
business 
technology Opportunity Backlog 
prioritize based on 
business goals ...
MVP Design Workshop 
MVP Design 
storyboards and wireframes 
hypothesis and assumptions 
Design Brief 
problem statement 
...
MVP Hypothesis 
Goals, 
not features 
LEAN 
STARTUP 
STATE ASSUMPTIONS 
OUTCOME FOCUSED 
CLEAR VISION 
MEASURABLE IMPACT 
...
Research Sprints 
FIELD OBSERVATION 
BUILD EMPATHY 
LEARN PAIN POINTS 
VALIDATE ASSUMPTIONS 
Research Questions 
Story Bac...
User Story Mapping 
AGILE 
UX + DEV 
USER JOURNEY 
THIN SLICE 
SHARED VISUAL ARTIFACT 
User Story Mapping ~ Jeff Patton (a...
Lean Product Management 
BUILD 
Goals, 
not features 
Lean 
mentality 
LEARN MEASURE 
DESIGN 
THINKING 
LEAN 
STARTUP 
AGI...
PODULAR 
Organism 
COMPANIES 
How do we manage an 
enterprise of lean teams?
Traditional Enterprises 
PLAN DESIGN BUILD TEST DELIVER 
WORK = REQUIREMENTS
Cross-Functional Pods 
WORK = GOALS
Coordination and Management 
PRACTICE COMMUNITIES/TRIBES 
CROSS-TEAM ROTATIONS 
CROSS-TEAM PAIRING 
VARIOUS STANDUPS 
LUNC...
LEAN 
PORTFOLIO 
Management 
How do we manage an 
enterprise of lean products?
Product Portfolio 
?
Recall: Goal Driven Teams 
MVP MVP 
MISSION 
Discover 
and Prioritize 
OPPORTUNITIES 
Design 
and Test 
Cross Functional 
...
Recall: Principle of Mission 
In maneuver warfare, the mission is ... 
“Commander’s Intent.” 
... orders are incomplete wi...
Goal Driven Business 
BUSINESS GOAL 
Discover 
and Prioritize 
Executive 
Team 
BET 
BET 
BET 
BET 
Business Portfolio 
Te...
Fund Outcomes (not Output) 
Business Portfolio 
PORTFOLIO OF INVESTMENT BETS 
TESTABLE MVPS 
PIVOT OR DOUBLE DOWN 
INCREME...
Lean Portfolio Management 
BET 
(MISSION) 
BUSINESS GOAL 
OPPORTUNITIES 
MVP MVP 
CLEAR VISION AT THE TOP 
ALIGNMENT ON OU...
Lean Portfolio Management 
customer 
marketing 
email 
campaign 
Grow the business 
traveller customer 
segment by 20% 
St...
Minimum Viable Portfolio 
ITERATE. 
? 
A+ 
alpha beta 1 beta 2 launch 
? 
A+ 
? 
A+ 
? 
A+
The art of managing 
innovation...
MEASURE 
LEARN 
TRUST 
The only thing 
certain is 
uncertainty. 
COURAGE HUMILITY 
ADAPT 
Lean Strategy + Design @natalieh...
Books To Learn More 
Lean Strategy + Design @nataliehollier
Questions.
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Lean Product Management: The Art of Known Unknowns

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(This presentation was given at the Lean Strategy + Design Salon meetup in New York: http://www.meetup.com/LeanStrategyPlusDesign/events/200913392/)

"Innovate or die” is the mantra of successful companies. So how can we build innovation into our product development process? By combining design thinking, lean startup and agile we get a recipe for repeatable innovation: lean UX. Lean UX and lean startup methods are being used today by many startups and innovation labs to take a learning approach to discovering and building the best product for customers.

But what does repeatable innovation look like scaled across an enterprise? This talk will share how to apply lean product practices as a continuous process across multiple products and agile development teams in an organization. With real examples and artifacts you will learn how to manage - and thrive - in uncertainty to create awesome products.

Published in: Internet

Lean Product Management: The Art of Known Unknowns

  1. 1. Lean Product Management for ENTERPRISE The Art of Known Unknowns Lean Strategy + Design @nataliehollier
  2. 2. ThoughtWorks Lead Consultant - Product and User Experience - Agile and Lean Methodologies - Design Thinking - Innovation Portfolios Lean Strategy + Design @nataliehollier
  3. 3. 1. Why innovate 2. Product innovation process 3. Repeatable management 4. Enterprise view Lean Strategy + Design @nataliehollier
  4. 4. DISRUPTIVE INNOVATION Why do enterprises need to innovate?
  5. 5. digital everyone is a BUSINESS BANKING MEDIA EDUCATION RETAIL HEALTH TRAVEL
  6. 6. Technology is - DISRUPTING - BUSINESS Customer Experience Technology Technology is advancing rapidly to provide more and more innovative consumer products Business Strategy Customers now expect more: rich, personalized, omnichannel experiences Businesses need to move faster to stay in the game: the rate of change is accelerating
  7. 7. LEAN PRODUCT Development How do we develop innovative products?
  8. 8. Responding to Uncertainty Waterfall Agile (Scrum) Lean “We know what customers want” “We know how to deliver it” ? ? ?
  9. 9. Development Approach Waterfall Agile (Scrum) Lean Anders Ramsey ~ Agile UX Meetup 2013 BUILD RELEASE CUSTOMER FEEDBACK
  10. 10. startups and innovation labs NORDSTROM WOOLWORTHS
  11. 11. Innovation Process Nordstrom Innovation Lab
  12. 12. Lean Product Development BUILD Goals, not features Lean mentality LEARN MEASURE DESIGN THINKING LEAN STARTUP AGILE UX + DEV Lean UX ~ Jeff Gothelf and Josh Seiden (aka LeanUX)
  13. 13. Design Thinking DESIGN PRINCIPLES HUMAN-CENTERED EMPATHY CONTEXTUAL ENQUIRY IDEATION PROTOTYPING CUSTOMER CO-DESIGN Change By Design ~ Tim Brown dschool.stanford.edu
  14. 14. Lean Startup CUSTOMER VALUE HYPOTHESIS DRIVEN VALIDATED LEARNING MINIMUM VIABLE PRODUCT BUILD-MEASURE-LEARN FAIL FAST AND PIVOT The Lean Startup ~ Eric Reis
  15. 15. Agile UX + Dev SPRINTS/ITERATIONS USER STORIES CROSS FUNCTIONAL TEAMS TIGHT COLLABORATION VISUAL INFORMATION RADIATORS ThoughtWorks
  16. 16. LEAN PRODUCT Management How can we manage repeatable innovation?
  17. 17. Know What You Dont Know TRUST HUMILITY COURAGE the process with your ideas to try, fail, learn
  18. 18. Product Ideas Insights & Input customers business technology Opportunity Backlog prioritize based on business goals Design Brief problem statement desired outcome DESIGN THINKING
  19. 19. MVP Design Workshop MVP Design storyboards and wireframes hypothesis and assumptions Design Brief problem statement desired outcome Collaborative Design customer / researcher design business technology
  20. 20. MVP Hypothesis Goals, not features LEAN STARTUP STATE ASSUMPTIONS OUTCOME FOCUSED CLEAR VISION MEASURABLE IMPACT We believe that [doing this / building this feature / creating this experience], For [these people/personas], Will achieve [this outcome], We will know this to be true when we see [this feedback / quantitative measure / qualitative insight ]. Lean mentality Lean UX ~ Jeff Gothelf and Josh Seiden
  21. 21. Research Sprints FIELD OBSERVATION BUILD EMPATHY LEARN PAIN POINTS VALIDATE ASSUMPTIONS Research Questions Story Backlog lean/agile design and development validate ideas 1-2 sprints ahead and verify solutions 1-2 sprints after MVP design storyboards and wireframes hypothesis and assumptions Goals, not features Lean mentality LEAN STARTUP
  22. 22. User Story Mapping AGILE UX + DEV USER JOURNEY THIN SLICE SHARED VISUAL ARTIFACT User Story Mapping ~ Jeff Patton (agileproductdesign.com)
  23. 23. Lean Product Management BUILD Goals, not features Lean mentality LEARN MEASURE DESIGN THINKING LEAN STARTUP AGILE UX + DEV Product Ideas MVP Workshop MVP Hypothesis Research Sprints Story Mapping
  24. 24. PODULAR Organism COMPANIES How do we manage an enterprise of lean teams?
  25. 25. Traditional Enterprises PLAN DESIGN BUILD TEST DELIVER WORK = REQUIREMENTS
  26. 26. Cross-Functional Pods WORK = GOALS
  27. 27. Coordination and Management PRACTICE COMMUNITIES/TRIBES CROSS-TEAM ROTATIONS CROSS-TEAM PAIRING VARIOUS STANDUPS LUNCH & LEARNS VISUAL INFORMATION RADIATORS SUPPORTING TOOLS The Connected Company ~ Dave Gray
  28. 28. LEAN PORTFOLIO Management How do we manage an enterprise of lean products?
  29. 29. Product Portfolio ?
  30. 30. Recall: Goal Driven Teams MVP MVP MISSION Discover and Prioritize OPPORTUNITIES Design and Test Cross Functional Team
  31. 31. Recall: Principle of Mission In maneuver warfare, the mission is ... “Commander’s Intent.” ... orders are incomplete without this information. ... when intent is clear, Marines will be able to select the right course of action. This is particularly true when Marines have to deal with an emerging obstacle or opportunity. ALIGNMENT ON VISION NOT PRESCRITIVE EMPOWERED TEAMS RESPONSIVE SOLUTION The Principles of Product Development Flow ~ Donald Reinertsen
  32. 32. Goal Driven Business BUSINESS GOAL Discover and Prioritize Executive Team BET BET BET BET Business Portfolio Test and learn Respond to uncertainty Lean Enterprise ~ Jez Humble, Joanne Moleksy and Barry O’Reilley
  33. 33. Fund Outcomes (not Output) Business Portfolio PORTFOLIO OF INVESTMENT BETS TESTABLE MVPS PIVOT OR DOUBLE DOWN INCREMENTAL INVESTMENT BALANCE ACROSS ‘HORIZONS’ Lean Enterprise ~ Jez Humble, Joanne Moleksy and Barry O’Reilley
  34. 34. Lean Portfolio Management BET (MISSION) BUSINESS GOAL OPPORTUNITIES MVP MVP CLEAR VISION AT THE TOP ALIGNMENT ON OUTCOMES DELIGATE DECISIONS DOWN EMPOWERED TEAMS LEARNING FEEDBACK LOOPS
  35. 35. Lean Portfolio Management customer marketing email campaign Grow the business traveller customer segment by 20% Streamline repeat travel bookings (more bookings per existing customer) Promote and funnel business travellers to our features (attract % new business) landing page experience social media BUSINESS GOAL BET (MISSION) OPPORTUNITIES MVP HYPOTHESIS Executive Team Product Delivery Teams DE-COUPLE BUSINESS STRATEGY, PRODUCT STRATEGY AND PRODUCT IMPLEMENTATION!
  36. 36. Minimum Viable Portfolio ITERATE. ? A+ alpha beta 1 beta 2 launch ? A+ ? A+ ? A+
  37. 37. The art of managing innovation...
  38. 38. MEASURE LEARN TRUST The only thing certain is uncertainty. COURAGE HUMILITY ADAPT Lean Strategy + Design @nataliehollier
  39. 39. Books To Learn More Lean Strategy + Design @nataliehollier
  40. 40. Questions.

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