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UX London 2013
Simon Pan · April 2013
Conference Overview
• 3 days covering Product Design, Behaviour Design
and Design Strategy
• Inspiring talks and intensive...
Key Themes
We don’t know what will work
• Observe people & learn from emergent behaviour

• It won’t be perfect first go. Test and ite...
Technology is moving FAST
• Computing power doubles every 18 months

• Robots are replacing human labour
• Our lives are l...
There is no perfect process
• ...only process for the circumstance

• Good work doesn’t come from the “5 D’s”
• It’s impor...
Design beyond the interface
• We need to work differently if we want to deliver
meaningful experience that deal real value
...
Presentation Highlights
Tom Hulme
IDEO
Design
Disrupted
Key Outtakes
• How can we learn from Urban Design?

• No matter how we design cities, people take their
own paths - “Desir...
As Designers...
• We have the vision

• BUT The truth is in how
!
• Our responsibility is ALSO to react
How do we do it?
• Human needs rarely change

• We need to find ways to meet them more
meaningfully and delightfully
1. Launch to learn
• Need vision. Need purpose.

• Pick something to launch, we’ll learn far more

• Don’t be precious

• ...
2. Don’t fight desire
• Look for desire paths and remove friction

• Accept that we will be wrong

• Whatever users are doi...
3. Neither open nor closed
• Think of products as a jar

• API’s are your best friend

• Think about ways to open things u...
4. You’re not alone
• Consider the bigger journey

• Work harder to design for how people leave
Jeff Gothelf
Neo
Better product definition
with Lean UX
Key Outtakes
• Startups fail because they don’t test their
hypotheses

• Defining the right product reduces time spent
buil...
Product
UX London 2013 - Notes and Key Themes
UX London 2013 - Notes and Key Themes
UX London 2013 - Notes and Key Themes
UX London 2013 - Notes and Key Themes
UX London 2013 - Notes and Key Themes
UX London 2013 - Notes and Key Themes
UX London 2013 - Notes and Key Themes
UX London 2013 - Notes and Key Themes
UX London 2013 - Notes and Key Themes
UX London 2013 - Notes and Key Themes
UX London 2013 - Notes and Key Themes
UX London 2013 - Notes and Key Themes
UX London 2013 - Notes and Key Themes
UX London 2013 - Notes and Key Themes
UX London 2013 - Notes and Key Themes
UX London 2013 - Notes and Key Themes
UX London 2013 - Notes and Key Themes
UX London 2013 - Notes and Key Themes
UX London 2013 - Notes and Key Themes
UX London 2013 - Notes and Key Themes
UX London 2013 - Notes and Key Themes
UX London 2013 - Notes and Key Themes
UX London 2013 - Notes and Key Themes
UX London 2013 - Notes and Key Themes
UX London 2013 - Notes and Key Themes
UX London 2013 - Notes and Key Themes
UX London 2013 - Notes and Key Themes
UX London 2013 - Notes and Key Themes
UX London 2013 - Notes and Key Themes
UX London 2013 - Notes and Key Themes
UX London 2013 - Notes and Key Themes
UX London 2013 - Notes and Key Themes
UX London 2013 - Notes and Key Themes
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UX London 2013 - Notes and Key Themes

A summary of the key themes that I uncovered at the UX London conference 2013.

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UX London 2013 - Notes and Key Themes

  1. 1. UX London 2013 Simon Pan · April 2013
  2. 2. Conference Overview • 3 days covering Product Design, Behaviour Design and Design Strategy • Inspiring talks and intensive workshops • Awesome atmosphere
  3. 3. Key Themes
  4. 4. We don’t know what will work • Observe people & learn from emergent behaviour • It won’t be perfect first go. Test and iterate. • Learn from failure AND success
  5. 5. Technology is moving FAST • Computing power doubles every 18 months • Robots are replacing human labour • Our lives are littered with crap that doesn’t work • Change favours the creative
  6. 6. There is no perfect process • ...only process for the circumstance • Good work doesn’t come from the “5 D’s” • It’s important to be honest with ourselves and our clients • Change favours the creative
  7. 7. Design beyond the interface • We need to work differently if we want to deliver meaningful experience that deal real value • The challenge is designing organisations, not UI
  8. 8. Presentation Highlights
  9. 9. Tom Hulme IDEO Design Disrupted
  10. 10. Key Outtakes • How can we learn from Urban Design? • No matter how we design cities, people take their own paths - “Desire Paths”
  11. 11. As Designers... • We have the vision • BUT The truth is in how ! • Our responsibility is ALSO to react
  12. 12. How do we do it? • Human needs rarely change • We need to find ways to meet them more meaningfully and delightfully
  13. 13. 1. Launch to learn • Need vision. Need purpose. • Pick something to launch, we’ll learn far more • Don’t be precious • Small 2 pizza teams - line of sight with customer • Build and learn as you go
  14. 14. 2. Don’t fight desire • Look for desire paths and remove friction • Accept that we will be wrong • Whatever users are doing is the truth • Plenty of good tools to find desire paths
  15. 15. 3. Neither open nor closed • Think of products as a jar • API’s are your best friend • Think about ways to open things up. Good for business, good for community.
  16. 16. 4. You’re not alone • Consider the bigger journey • Work harder to design for how people leave
  17. 17. Jeff Gothelf Neo Better product definition with Lean UX
  18. 18. Key Outtakes • Startups fail because they don’t test their hypotheses • Defining the right product reduces time spent building the wrong product • You have to fail to learn
  19. 19. Product

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A summary of the key themes that I uncovered at the UX London conference 2013.

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