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Lean ux

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Lean ux

  1. 1. Lean UX … and why it is important Tobias Holm Jensen UX Designer Adapt Mobile
  2. 2. Agenda Why do I talk about this? What is Lean UX? The 5 principles Benefits Challenges How to do it
  3. 3. Why do I talk about this? Independent research project at the IT University of Copenhagen in the fall 2016 2 months long case study of a collaboration between agency and client 25 page report and a coming oral exam I really like the idea behind Lean UX!
  4. 4. What is it? The term was coined in 2013 by the designers Jeff Gothelf and Josh Seiden It is a framework of a set of principles on how development processes can be optimized with focus on user-centered design (and UX) in Agile software development cycles Break away from the more traditional, waterfall-inspired process with heavy documentation and specification, as well as silo-based work Has its foundations in agile software development, design thinking and lean startup
  5. 5. - - - - The foundations Agile Design thinkingLean startup - People over processes - Working software over documentation - Client collaboration over contracts - Change over rigid planning - Use design as business approach - Center around the users - Prototyping and testing is crucial - Empathy is key “Get out of the building!” Experimentation (test hypotheses) Minimum viable products (MVP) Customer feedback is crucial
  6. 6. The 5 principles 1. Early customer involvement and validation 2. Solving real user problems 3. Collaborative cross-functional teams 4. Flexibly applying appropriate tools 5. Experimentation through nimble design. From a set of 15 by Gothelf & Seiden 1. Cross-Functional Teams 2. Small, Dedicated, Colocated 3. Progress = Outcomes, Not Output 4. Problem-Focused Teams 5. Removing Waste 6. Small Batch Size 7. Continuous Discovery 8. GOOB: The New User-Centricity 9. Shared Understanding 10. Anti-Pattern: Rockstars, Gurus, and Ninjas 11. Externalizing Your Work 12. Making over Analysis 13. Learning over Growth 14. Permission to Fail 15. Getting Out of the Deliverables Business
  7. 7. The 5 principles 1. Early customer involvement and validation - The earlier and the faster you involve and validate with the real users, the better the product gets in the end. - This also ensures continuous discovery and learning throughout the process. 2. Solving real user problems - Focus on solving user problems, not cool features to the end-product. - Progress = Outcomes, not Output - Getting out the deliverables business - “Big Design Up Front”
  8. 8. The 5 principles 3. Collaborative cross-functional teams - Cross-functional teamwork, and not “hero designers” - Shared understanding between all parts 4. Flexibly applying appropriate tools - Minimize waste in the design and development process. - Only apply just the appropriate tools for the specific phase of the process. 5. Experimentation through nimble design - Experiments and research should be done with nimble designs and not heavy wireframes or lengthy specifications. (“Small batch size” and MVP’s) - Making over debating - It is okay to fail in an experiment!
  9. 9. Benefits Empowerment & cross-functional teamwork Momentum when everyone’s engaged Quality based on user validation Use your UX skills all the way not just in the beginning
  10. 10. Challenges Clients and agencies are still in the deliverables business and documentation is needed Strong bond of trust is needed when focus is not on the product Silos are hard to break and remain in both agency and organization
  11. 11. How to do it? Remember it is a mindset! not a checklist! Define your toolbox and when to use the tools Involve users (often!) at every stage of the process Cross-collaborate yes, let developers do UX
  12. 12. Dave Landis, 2016
  13. 13. Example Design studio ● Everybody draws, presents and critiques ● Refine ideas through 3 rounds ● Generate tons of raw ideas ● Huge headstart for UX ● Early team-wide alignment ● Team-wide feeling of ownership
  14. 14. Any thoughts? Let’s discuss!

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