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'Mainstream' UX and Games UX - Alistair Greo, Player Research

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This was part of the UXPA UK January 2017 event. For videos of our recent talks, please check out our YouTube channel https://www.youtube.com/user/uxpauk

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'Mainstream' UX and Games UX - Alistair Greo, Player Research

  1. 1. ‘Mainstream’ UX & Games UX Losses and gains January 2017
  2. 2. Hello! @AlistairGreo
  3. 3. My work history
  4. 4. 5 years in ‘mainstream’ UX 5 years in games UX (GUR) Myworkhistory
  5. 5. 5 years in ‘mainstream’ UX Myworkhistory 2006 2007
  6. 6. Myworkhistory 2007 2008 2009 2010 2011 5 years in ‘mainstream’ UX
  7. 7. Myworkhistory 2007 2008 2009 2010 2011 5 years in ‘mainstream’ UX
  8. 8. Myworkhistory 2007 2008 2009 2010 2011 5 years in ‘mainstream’ UX
  9. 9. Myworkhistory 2011 2012 Freelance Transition
  10. 10. Myworkhistory 2012 Freelance 5 years in games UX
  11. 11. Myworkhistory 2012 2013 2014 2016 20172015 Freelance 5 years in games UX
  12. 12. TheSwitch Two things lost Moving from mainstream to games UX Four things gained
  13. 13. Two things lost Moving from mainstream to games UX TheSwitch
  14. 14. Less buy-in at the beginning UXmaturity 1. Games UX is less mature ‘We don’t need UX’ ‘Our designers are too good to need this’ ‘Why would I need this? What a total waste of time’ Lower budgets Less method variety
  15. 15. Microsoft Studios, RedmondPlayer Research, Brighton Games UX methodsMainstream UX methods UXmaturity
  16. 16. 2. Games UX is more secretive Secrecy
  17. 17. TheSwitch Four things gained Moving from mainstream to games UX
  18. 18. ResearchQuestions We often need to adapt old methods or create new ones 1. Games UX has more interesting research questions
  19. 19. Feelings 2. Games UX works with feelings
  20. 20. Passion 3. Games UX users and creators have more passion
  21. 21. BestTech 4. Games UX gets the cool tech
  22. 22. TheSwitch Two things lost 1. Games UX is less mature 2. Games UX is more secretive Four things gained 1. Games UX has more interesting research questions 2. Games UX works with feelings 3. Games UX users and creators have more passion 4. Games UX gets the cool tech Moving from mainstream to games UX
  23. 23. Thinking of switching?
  24. 24. The biggest challenge Switching? Methods crossover, but solutions don’t
  25. 25. Switching? Hot GUR topics
  26. 26. How do you measure fun, engagement and emotion Switching? Hot GUR topics
  27. 27. How to design for and assess VR Switching? Hot GUR topics How do you measure fun, engagement and emotion
  28. 28. How do you test a narrative How to design for and assess VR Switching? Hot GUR topics How do you measure fun, engagement and emotion
  29. 29. How do you do monetisation and Free to Play well How do you test a narrative How to design for and assess VR Switching? Hot GUR topics How do you measure fun, engagement and emotion
  30. 30. How do you do monetisation and Free to Play well How do you test a narrative How to design for and assess VR Switching? How to personalise player experience Hot GUR topics How do you measure fun, engagement and emotion
  31. 31. JoinUs! Join us… Player Research is hiring! Check the website for details, applications close 22nd Jan (this Sunday)
  32. 32. Thanks!

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