The document discusses UX maturity models and how to assess the maturity of a UX practice within an organization. It presents several UX maturity models proposed by experts over time, focusing on the model by Jennifer Fraser and Scott Plewes from 2015. Their model measures UX maturity based on three factors: the timing of initial UX work, availability of UX resources, and UX leadership and culture. The document provides examples of assessing UX maturity scores for different organizations at different points in time. It includes an activity where readers assess their own organization's current UX maturity, goals for 18-24 months, and propose tactical and strategic actions to achieve those goals.