What is an UX Myth? How we can use them to create better projects?

1. Claudio Ferrara
UX Myths: Knowing them,
Avoiding them

2. Claudio Ferrara
- Digital Marketing Specialist
- Master of Endless Blog Scrolling
Hello world :)

3. WHAT IS AN UX MYTH?
An UX Myth is a misbelief or a
misconception about different topics in
Experience Design that we keep believing
such as...

4. “Nobody will read this! Web
is a fast media!”
“There’s too much white
space on this site.”
“I know what my users
want, I don’t need testing.”

5. Let’s go Debunk some myths!

6. #1 People don’t scroll

7. “66% of users attention is
spent below the fold.”
Test results - Chartbeat-com

9. “90% of Mobile Users start
scrolling within 14 seconds.”
Stats from MOVR

11. #2 UX=UI

14. #3 UX is about Usability

16. “The aim here is to create
happiness. You want people
to feel happy before, during
and after they have used
your product.”
Thomas Baekdal

17. “iPhone makes even
failures more enjoyable
than succeeding on a
Blackberry.”

18. #4 Mobile Users are easily
distracted

21. 72% of Americans use it in bathroom.

22. #5 Icons Enhance Usability

23. Please, Share!

24. “Contrary to intuition, icons
do not necessarily help the
user find a menu item
better than a text label
alone.”
Michael Zuschlag

25. Icons work when they’re
universally understood

26. “Images tend to stick better
in people’s mind, enhancing
memorability.”
Marina Yalanska

27. “To Burger or not to Burger?”

28. A/B test on 240.00 users
Source test: sitesforprofit.com
Unique Visitors Unique Clicks
Hamburger Button 120543 1211
Menu Button 121152 1455

29. Copy & Icons = The Perfect Match

30. #6 UX is the new guy in
town

31. UX lives among us since
many many years...

32. Storyboard

33. Personas

34. User Testing

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Let’s keep in touch!
claudio.ferrara@bryan.it
@BryanWebAgency