Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Orchestrating Touchpoints - From Business to Buttons 2014

22,306 views

Published on

As services become more interconnected across channels and devices—and more importantly across time and space—it’s becoming increasingly important to find ways to gain insight about customers’ interactions with your product or service. Whether it’s an expanding digital product ecosystem, a cross-channel retail experience, or a complex, intangible service experience -- how do we design experiences that unfold over time and through changing contexts? How do we ramp up new cross-functional teams that don't have a shared sense of process or methodology? But the mandate is there, design a holistic experience seamlessly spanning the whole customer journey. How do you design this journey? One where each moment your organization touches or connects with a person’s life is appropriate, relevant, meaningful, and endearing? In this talk, I'll focus on the touchpoint—where customers connect with your product or service. I'll discuss how to orchestrate these moments across the end-user's journey.

Published in: Business, Design, Technology
  • Hey guys! Who wants to chat with me? More photos with me here 👉 http://www.bit.ly/katekoxx
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Hello! Get Your Professional Job-Winning Resume Here - Check our website! https://vk.cc/818RFv
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Orchestrating Touchpoints - From Business to Buttons 2014

  1. Orchestrating 
 Touchpoints
 Chris Risdon @chrisrisdon #touchpoints
  2. 2
  3. 9
  4. 10
  5. 11
  6. 12
  7. 13
  8. 14
  9. 14
  10. 17 Digital UX Empathy Design Thinking Informed Strategy Product /Service
  11. 17 Digital UX Empathy Design Thinking Informed Strategy Call CenterPhysical Space Product /Service
  12. 17 Digital UX Empathy Design Thinking Informed Strategy Call CenterPhysical Space Product /Service
  13. 17 Digital UX Empathy Design Thinking Informed Strategy Call CenterPhysical Space Product /Service Organization

×