Here is our UI designer Imaaz talking about UX writing and the impact it creates for any business.

1. Let the
Writing T
alk !!!
#UX Writing

2. What is UX Writing
UX writing is the art of crafting the texts that appear
throughout the interface of digital products (websites,
mobile apps, etc.)
#UX Writing

3. Why UX writing ?
1
Clarifies uncertainties during
the product experience
2
Empathizes with users during
every step
3
Drives engagement and
increases conversion
4
UX writing reflects the voice
of the brand
#UX Writing

4. 1
Clarifies uncertainties during
the product experience
Why UX writing ?
#UX Writing

5. 2
Empathizes with users during
every step
Why UX writing ?
#UX Writing

6. 3
Drives engagement and
increases conversion
Why UX writing ?
#UX Writing

7. 4
UX writing reflects the voice
of the brand
Done
WhyUX writing ?
#UX Writing

8. Where to use UX writing ?
1
Call to actions
2
Empty Spaces
5
Navigations
3
Success & error messages
6
Page titles
4
Hints in text fields
#UX Writing

9. 1
Call to actions
Where to use UX writing ?
#UX Writing

10. 2
Empty spaces
Where to use UX writing ?
#UX Writing

11. 3
Success & error messages
Where to use UX writing ?
#UX Writing

12. 4
Hints in text fields
Where to use UX writing ?
#UX Writing

13. 5
Navigations
Where to use UX writing ?
#UX Writing

14. 6
Page titles
Where to use UX writing ?
#UX Writing

15. Copywriter VS UXWriter
WanttosellYour
Product
UseWordstoattract
Customers
TellCustomersHow
tofeel
Canbehiredany
time
Workwiththe
marketingteam
Want tomakeYour
Productsimpletouse
UseWordstokeep
usersengaged
Writeforthe
customersneeds
Mustbehiredin
startoftheproject
workwiththe
designteam
#UXWriting

16. Conclusion
UX writing is not marketing. UX writing is about helping to
guide the user through your product, helping them achieve
the goals they set out to do with your product in the first
place.
#UX Writing

17. THANKYOU