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Problem Framing in
DESIGN
SPRINT
3.0
Core principle
- 1 -
“If I had an hour to solve a
problem I’d spend 55 minutes
thinking about the problem and
5 minutes thinking about
solutions.”
- Albert Einstein
Implemented in
3.0 because…
- 2 -
Defining the problem, requires
the team to understand the
problem
A clear Problem Statement
keeps the team on track when
moving into solutions
The quality of the solution is
directly correlated to the team’s
ability in identifying the right
problem to solve
How did we
implement this
principle into the
Design Sprint 3.0
framework?
- 3 -
By focusing 75% of
our efforts on
defining the right
problem before the
sprint.
- 4 -
Day
0
1-2 weeks 2-3 weeks
ProblemFraming
Workshop
Understand&
Define
Prototype
Sketch&Decide
Test
PROBLEM FRAMING
PROBLEM
SOLVING
Gather sources
(qualitative &
quantitative)
Interview
internally/
externally
Synthesise data
Draft the Problem
Framing Agenda
Conduct extra research
if needed
Define the insights and
the strategy to bring
insights into the Sprint
Validate the Sprint Brief
with the stakeholders
Recruit the right experts
and users
Day
3
Day
4
Day
2
Day
1
DESIGN SPRINT 3.0
Problem Framing
bridges the gap
between Design
Sprints and the
overall business
objectives.
- 6 -
Thus Design Sprint
3.0 can tackle any
type of business
problem in any
industry.
- 7 -
Follow us on LinkedIn
@ The Design Sprint Group
Join the official Berlin & London GOOGLE
Want to learn
more about
Design Sprint 3.0?
- 8 -

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Problem Framing in Design Sprint 3.0

  • 2. Core principle - 1 - “If I had an hour to solve a problem I’d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.” - Albert Einstein
  • 3. Implemented in 3.0 because… - 2 - Defining the problem, requires the team to understand the problem A clear Problem Statement keeps the team on track when moving into solutions The quality of the solution is directly correlated to the team’s ability in identifying the right problem to solve
  • 4. How did we implement this principle into the Design Sprint 3.0 framework? - 3 -
  • 5. By focusing 75% of our efforts on defining the right problem before the sprint. - 4 -
  • 6. Day 0 1-2 weeks 2-3 weeks ProblemFraming Workshop Understand& Define Prototype Sketch&Decide Test PROBLEM FRAMING PROBLEM SOLVING Gather sources (qualitative & quantitative) Interview internally/ externally Synthesise data Draft the Problem Framing Agenda Conduct extra research if needed Define the insights and the strategy to bring insights into the Sprint Validate the Sprint Brief with the stakeholders Recruit the right experts and users Day 3 Day 4 Day 2 Day 1 DESIGN SPRINT 3.0
  • 7. Problem Framing bridges the gap between Design Sprints and the overall business objectives. - 6 -
  • 8. Thus Design Sprint 3.0 can tackle any type of business problem in any industry. - 7 -
  • 9. Follow us on LinkedIn @ The Design Sprint Group Join the official Berlin & London GOOGLE Want to learn more about Design Sprint 3.0? - 8 -