UX in the Jungle - Your Adventure in Agile Development

UX in the Jungle
林德政 / DJ (Der-Jeng) Lin
《UX in the Jungle》 Designer
22019/5/17
敏捷開發大冒險

About Me
2019/5/17 3
https://www.linkedin.com/in/derjenglin/
1997
2003
2007
1995
Software
Development
Project
Management
UX Design &
Research
Product
Management
林德政
Der-Jeng Lin
Sr. Project Managerin
Trend MicroInc.
Agile Practitioner and
UX Evangelist

Special Thanks to…
2019/5/17 4

What is UX
(User eXperience)?
Copyright © 2019. DJ (Der-Jeng) Lin. All rights reserved.2019/5/17 5
Know It Try It Use it Love It
Product / ServiceUsers
Everything
the users experience!

What is “UX in the Jungle” ?
An entertaining Serious Game published by Trend Education Foundation

Rundown
13:00 – 13:20 The UX in Agile Development
13:20 – 14:45 Understanding the Processes
14:45 – 15:00 Break
15:00 – 15:30 Group Discussion: Are We Agile?
15:30 – 16:40 Adventure in Agile Development
16:40 – 17:00 Wrap-up

Workshop Objectives
• Complete Product Development Life Cycle
• Different UX Job Functions
• Importance of Team Collaboration
Experience the…
within hours! (Instead of Years or Months!)
• Everyday Obstacles in Real Situations

The UX in
Agile Development
Copyright © 2019. DJ (Der-Jeng) Lin. All rights reserved. 92019/5/17

The UX Design Hierarchy
Creativity
Proficiency
Usability
Reliability
Functionality
Desirability
Do your target users
want this?

The UX in Agile Development
Desirability
Do your target users
want this?
Feasibility
Technically,
can we make it?
Viability
Is it a sustainable
business?
This!

Understanding the
Processes

Background
The mobile games market is growing
rapidly, with revenues exceeding many
analysts' expectations. Two software
companies don't want to lose out and
decide to spin off small business units
to penetrate this rising market.
But your CEO is not patient…
As members of the UX design teams for
these two spin-offs, your goal is to
make as much money as possible by
delivering the best possible mobile
game apps for your target audience.

Team Objective
The end of September
+
or
The first team
launches its 4th Game
x 4 x 4
Before…Earn the Most Revenue

3 Boards
2 : Development
Board for the
Bear Team
3 : Development
Board for the
Deer Team
1 : JungleBoard
for both teams

The Jungle World
1 : Officearea for
the BEARTeam
3 : Shared
Market area
2 : Officearea for
the Deer Team

Find Your Role Pieces
Screen

If the User card is…
facing down, flip it faceup
How Things Change
Specify a Region
Specify an Office
Location facing down, keep it facedown
and draw an Obstacle card!
facing up, discard and
replace it with a new one
facing up, flip it facedown
If the Stakeholder card is…

Users’ Gaming Preferences
Showing 5 groups of users
with identical gaming
preference
Showing 2 groups of users
with different gaming
preference
1 : Inactive Users
(facedown)
2 : Active Users
(faceup)

Stakeholders and Their Influence
Prevent your team from
playing specific Design cards
Prevent your team from
drawing Development Tokens
1 : Happy Stakeholder
(faceup)
2 : UnhappyStakeholders
(facedown)

First Working Day
1 : JungleCalendar Flip the Jungle Calendar
to March

Definition of Done
Design
The following 3 Design Cards are
placed in the specified sequence.
Development
Any 3 Development Tokens,
either Brown or Red, are ready.

Endorsement
Disclose endorsed Games
and Development Tokens
Promotion
Flip User cards for
Promotion (Optional)
Sales
Sum up revenue and
deduct profit loss / costs
Market Update
Remove 3 User cards
with the most revenue
Order of Play

UX Skills Boost Development
Once per turn, you may manage
1 UnhappyStakeholder anywhere
for 1 action
Once per turn, you may place
1 additional Interaction Designor
VisualDesign card
without using up an Action
Examine 1 additional User card
each time you conduct User
Research

Group Discussion

Retrospective
• 事證
• 觀察察
• 感受
• 判斷覺
• 理解
• 啟發清

Group Discussion
•兩隊各發行了幾款產品？
•有開發完卻來不及發行的產品嗎？
發大財了嗎？
•該事件/決策如何發生？
•造成什麼影響？
關鍵事件(或決策)？
•因應變化的對策符合敏捷精神嗎？因應變化的對策？
•你們會怎麼做？如果可以重來？

Myth #1
敏捷 = 發大財
有更大的機會發財

Myth #2
敏捷 = 不做計畫
彈性計畫 + 鐵的紀律

Myth #3
敏捷 = 追求效率
最大化團隊的成效

“To finish first,
first you have to finish.”
31
The most known text in Formula 1
Photo By Mark McArdle - originally posted to Flickr as Lap 1, Turn 1, CC BY-SA 2.0, https://commons.wikimedia.org/w/index.php?curid=4197777

Deliver Working Products
Creativity
Proficiency
Usability
Reliability
Functionality
This
Not this
Desirability

Be Adaptive to Changes
Source: http://www.expressiveproductdesign.com/minimal-viable-product-mvp/
Predictive
Adaptive
To build a “Dream Car”…

Work as a Team
TeamGroup
• One leader
• Discuss, Decide, and Delegate
• Accomplish individual tasks
• More than one leader
• Discuss, Decide, and Do
• Accomplish team goals

Adventure
in Agile Development

Kickoff Project
1 : JungleCalendar Flip Jungle Calendar to
January

New UXers in the Expansion Pack
Draw 1 additional token
each time you draw
Development Tokens
At Product Launch, any
member of your team can
flip 1 additional Usercard
for each new Game
launched without incurring
any promotion costs.
+ x 1

In your turn, you may flip
1 InactiveUsercard in the
Market without incurring any
promotion costs
for 1 Action
New Stakeholders
In your turn, you may replace
1 BadDevelopment Tokenwith
a GoodDevelopment Token
for 1 Action
In your turn, you may convert
(flip) 1 of your opponent’s
HappyStakeholdersinto an
UnhappyStakeholder
for 1 Action
(Cannot convert CEO)

Endorsement
Disclose endorsed Games
and Development Tokens
Promotion
Flip User cards for
Promotion (Optional)
Sales
Sum up revenue and
deduct profit loss / costs
Market Update
Remove 3 User cards
with the most revenue
Your Adventure Begins!

What Have Your
Learned?

Retrospective
• 事證
• 觀察察
• 感受
• 判斷覺
• 理解
• 啟發清
• 改變
• 行動醒

Takeaways
Deliver Working Products Be Adaptive to Changes Work as a Team
• 敏捷 ≠ 發大財 • 敏捷 ≠ 不做計畫 • 敏捷 ≠ 追求效率

Recommended Books

More Information
Get A Copy of UX in the JungleBecome A Certified Trainer
http://bit.ly/2Q5DwgR https://www.trend.org/Product/Content/28

叢林爭霸
全國大專
學生競賽

Thank you for
your participation!
Credit
• Game Designer: DJ (Der-Jeng) Lin
• Visual Designers: Peggy Liu, Cathy Yeh
• Editor: Richard Hsiao
• Producer: Hsin Olive Eu
• Prototype Developers: Mike Chou, Pacha Chen, Melody Chou, Pin Hsu, Aron Danburg, Lesley Chien
• Primary Testers: Hanwen Chang, Joyce Lin, Fiona Wen, Xindy Wang, Jasmine Liou, Wish Lin, Mei Hung
• Special thanks to team members from Trend Micro HIE, BA, and R&D for supporting all the tests!

UX in the Jungle - Your Adventure in Agile Development

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