The document outlines DJ (Der-Jeng) Lin's journey in applying agile practices to board game design, detailing user-centered innovation and the challenges faced in UX design. It emphasizes the importance of collaboration, iterative development, and playtesting in creating effective board games. Additionally, it showcases various stakeholders and their roles in the UX design process, alongside a crowdfunding initiative that exceeded its objectives.

1. UX in the Jungle
DJ (Der-Jeng) Lin
2017/12/16
2017/12/16 Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved. 1
My journey of applying agile practices
in board game design
https://www.linkedin.com/in/derjenglin/

2. 臺
北
站 黃金贊助
鑽石贊助特別贊助
感謝

3. UX in the Jungle
DJ (Der-Jeng) Lin
2017/12/16
Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved. 32017/12/16
My journey of applying agile practices
in board game design

4. About Me
DJ (Der-Jeng) Lin / 林德政
Sr. Project Manager, Trend Micro Inc.
Designer of UX in the Jungle
2017/12/16 Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved. 4
https://www.linkedin.com/in/derjenglin/
1997
2003
2007
1995
2017

5. What is UX
(User eXperience)?
Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved.2017/12/16 5
Know It Try It Buy It Use it Love It
Product / Service
Users
A person's emotions and attitudes about using
a particular product, system or service.
A person's emotions and attitudes about using
a particular product, system or service.

6. The Journey
2017/12/16 Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved. 6
1 24 324
Conception Design Production

7. UXSG 2016 Conference
2017/12/16 Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved. 7
Source: http://2016.uxsg.org/

8. 1 24 324
Conception Design ProductionConception Design Production
1 Week 24 324
1 Week Before the Deadline
8Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved.2017/12/16
22nd April, 201622nd April, 2016

9. Conference Submissions
2017/12/16 Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved. 9
A workshop with
a board game
A keynote
speechA keynote
speech

10. User-Centered Innovation
2017/12/16 Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved. 10
Users
Focused
Technology
Focused
From hereFrom here Not hereNot here
Innovation

11. User-Centered Design
2017/12/16 Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved. 11
IdeasIdeas
00
PrototypesPrototypes22
User RequirementsUser Requirements
11
Detailed DesignsDetailed Designs
33
RealizationRealization 44

12. User-Centered Game Design
2017/12/16 Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved. 12
ThemeTheme
00
ChallengesChallenges22
Players’ GoalPlayers’ Goal
11
MechanicsMechanics
33
AccessoriesAccessories 44

13. Draft Proposal Evaluation
2017/12/16 Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved. 13
ThemeTheme
ChallengesChallenges
MechanicsMechanics
AccessoriesAccessories 22
33
44
Players’ GoalPlayers’ Goal
11
We need a
specific goal!
We need a
specific goal!
2
3
4
00

14. Refining the Proposal
2017/12/16 Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved. 14
ThemeTheme
ChallengesChallenges
Players’ GoalPlayers’ Goal
MechanicsMechanics
AccessoriesAccessories
00
22
11
33
44
Help their teams earn most
revenue by delivering products
with the best UX.
As a UXer in a
software company…
Everyday obstacles
in real situations
(dynamic market,
changing requirements, difficult
stakeholders, tight schedule, etc.)

15. Result of the Submissions
2017/12/16 Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved. 15
Keynote speech
about user research
for large enterprises
A workshop facilitated
with a board game about
software product development
Keynote speech
about measuring
UX design maturity
AcceptedAccepted

16. User-Centered Game Design
2017/12/16 Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved. 16
ThemeTheme
00
ChallengesChallenges22
Players’ GoalPlayers’ Goal
11
MechanicsMechanics
33
AccessoriesAccessories 44
Help their teams earn most
revenue by delivering products
with the best UX.
As a UXer in a
software company…
Everyday obstacles
in real situations
(dynamic market,
changing requirements, difficult
stakeholders, tight schedule, etc.)

17. Challenges of Innovation
2017/12/16 Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved. 17
DesirabilityDesirability
FeasibilityFeasibility ViabilityViability
Do your target users
want this?
Technically,
can we make it?
Is it a sustainable
business?
The target!The target!

18. Development Life Cycles
12/17/2017 Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved. 18
Requirements Design Construction Testing
Requirement Doc. Design Doc. Code Complete Releasable Product
Working Software … … … … … … … Working Software
Kick-off Meeting Code Complete Tested Build Releasable Product
Kick-off Meeting Working Build … … … Tested Build Releasable Product
WaterfallWaterfall
AgileAgile

19. Waterfall vs. Agile Methods
2017/12/16 Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved. 19
Source: http://www.expressiveproductdesign.com/minimal-viable-product-mvp/
WaterfallWaterfall
AgileAgile
To build a “Dream Car”…To build a “Dream Car”…

20. Minimum Viable Product
2017/12/16 Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved. 20
A product with just enough features to satisfy early customers,
and to provide feedback for future product development.
A product with just enough features to satisfy early customers,
and to provide feedback for future product development.
ThisThis
Not thisNot this
Desirability
Usability
Reliability
Functionality

21. Survey for the Measurement
2017/12/16 Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved. 21
Desirability
Usability
Reliability
Functionality
• Be able to experience / learn …
1. Complete product development life cycle
2. Different UX Job functions
3. Challenges in real situation
4. Importance of collaboration
• Easy to learn
• Fun & aesthetic

22. 1 24 324
Conception Design ProductionConception Design Production
1 Week 32424 Iterations
24 Iterations in 3 Months
22Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved.2017/12/16

23. Build-Measure-Learn
2017/12/16 Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved. 23

24. Initial Design
24Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved.2017/12/16

25. Initial Playtest
2017/12/16 Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved. 25

26. Intermediate Prototypes
26Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved.2017/12/16

27. Intermediate Prototypes
2017/12/16 Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved. 27

28. Playtesting
28Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved.2017/12/16

29. Game Mechanics
29
Constructs of rules or methods designed for game interactions.
• Acting • Action / Movement
Programming
• Action Point Allowance
System
• Area Control / Area Influence
• Area Enclosure • Area Movement
• Area-Impulse • Auction/Bidding
• Betting/Wagering • Campaign / Battle Card Driven
• Card Drafting • Chit-Pull System
• Co-operative Play • Commodity Speculation
• Crayon Rail System • Deck / Pool Building
• Dice Rolling • Grid Movement
• Hand Management • Hex-and-Counter
• Line Drawing • Memory
• Modular Board • Paper-and-Pencil
• Partnerships • Pattern Building
• Pattern Recognition • Pick-up and Deliver
• Player Elimination • Point to Point Movement
• Press Your Luck • Rock-Paper-Scissors
• Role Playing • Roll / Spin and Move
• Route/Network Building • Secret Unit Deployment
• Set Collection • Simulation
• Simultaneous Action Selection • Singing
• Stock Holding • Storytelling
• Take That • Tile Placement
• Time Track • Trading
• Trick-taking • Variable Phase Order
• Variable Player Powers • Voting
• Worker Placement
Source: https://boardgamegeek.com/browse/boardgamemechanic
Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved.2017/12/16

30. More Playtesting
30Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved.2017/12/16

31. Applying Visual Designs
2017/12/16 Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved. 31

32. 4 Months After
Project Kick-off…
2017/12/16 Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved. 32

33. High Fidelity Prototype
33Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved.2017/12/16

34. Background of the Game
2017/12/16 Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved. 34
The mobile games market is growing
rapidly, with revenues exceeding many
analysts' expectations. Two software
companies don't want to lose out and
decide to spin off small business units
to penetrate this rising market.
But your CEO is not patient…
As members of the UX design teams
for these two spin-offs, your goal is to
make as much money as possible by
delivering the best possible mobile
game apps for your target audience.

35. Team Objective
Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved.2017/12/16 35
The end of September
+
or
The first team
launches its 4th GameGameGameGame
x 4 x 4
Before…Earn the Most Revenue

36. Software Development Life Cycle
Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved.2017/12/16 36
Development
& Testing

37. Stakeholders
Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved.2017/12/16 37

38. Different UX Roles and Skills
Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved.2017/12/16 38

39. Internal Workshops
39Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved.2017/12/16

40. The Day Has Come…
40Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved.2017/12/16

41. In the Workshop
41Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved.2017/12/16

42. Feedback from Participants
42Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved.2017/12/16

43. Internal Crowdfunding
43Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved.2017/12/16
Objective: Get 180 Sets (NT$300,000)
pledged within 38 days
Objective: Get 180 Sets (NT$300,000)
pledged within 38 days

44. Internal Workshops
2017/12/16 Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved. 44

45. Workshop with 160+ Players
2017/12/16 Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved. 45

46. External Workshops
2017/12/16 Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved. 46

47. 38 Days After
Crowdfunding Initiated…
2017/12/16 Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved. 47

48. 1 24 324
Conception Design ProductionConception Design Production
1 Week 324 Sets24 Iterations
324 Sets Pledged in 38 Days
48Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved.2017/12/16
180% of the
planned objective!
180% of the
planned objective!

49. Printing in Progress
2017/12/16 Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved. 49

50. The Final Product
2017/12/16 Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved. 50

51. The Journey Continues…
2017/12/16 Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved. 51
https://www.trend.org/Product/Content/28
https://www.facebook.com/UXintheJungle/

52. Takeaways
2017/12/16 Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved. 52
User-Centered DesignUser-Centered Design Minimum Viable ProductMinimum Viable Product
Release Working Product IterativelyRelease Working Product Iteratively

53. Recommended Books
2017/12/16 Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved. 53

54. Thank you for your time!
Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved.2017/12/16 54
Credits
• Game Designer: DJ (Der-Jeng) Lin
• Visual Designers: Peggy Liu, Cathy Yeh
• Editor: Richard Hsiao
• Producer: Hsin Olive Eu
• Prototype Developers: Mike Chou, Pacha Chen,
Melody Chou, Pin Hsu, Aron Danburg, Lesley Chien
• Primary Testers: Hanwen Chang, Joyce Lin, Fiona Wen,
Xindy Wang, Jasmine Liou, Wish Lin, Mei Hung
• Special thanks to team members from
Trend Micro HIE, BA, and R&D
for supporting all the tests!

55. Copyright 2017 Trend Micro Inc.55
趨勢科技 Trend Micro Inc.
全球雲端資訊安全防護專家及領航者
EVA CHEN (陳怡樺)
CEO and Co-Founder
Employees
5,500
Revenue
USD 1.0 Billion/
2015
Founded
United States
in 1988
Headquarters
Tokyo, Japan
Location
Operations in 38
countries
VISION
A world safe
for exchanging
digital information
MISSION
Defend against threats
that would impact user’s
digital life or IT
infrastructure

56. Copyright 2017 Trend Micro Inc.56
Japan 639
Canada 164
LAR 67
Philippines 922
Brazil
Argentina
Mexico
Spain
UK
Russia
Ireland
Germany
France
Italy
Australia
MMEA 72
Hong Kong
Taiwan 1400
APAC 258
Headquarter
Operational Hub
Offices
Argentina
Panama
Europe 559
USA 684
China 573
營運據點橫跨全球五大洲

57. Copyright 2017 Trend Micro Inc.57
全球前50大頂尖企業有48家為趨勢科技的客戶
(包含汽車、電信、銀行及石化產業)
全球前50大頂尖企業有48家為趨勢科技的客戶
(包含汽車、電信、銀行及石化產業)
Small Business
Enterprise
Consumers
Mid-Size Business
使用者安心無虞的最佳選擇
趨勢科技的全方位產品

58. Copyright 2017 Trend Micro Inc.58
• 與世界最大跨國警察組織- 國際刑警組織(INTERPOL)合作，
逮捕奈及利亞網路犯罪首腦，協助打擊全球網路犯罪。
• 持續協助FBI進行網路犯罪調查
• 揭露全球最新型態勒索病毒及提供最佳防禦
• Zero Day Initiative (ZDI)漏洞懸賞計畫榮獲 Frost &
Sullivan評為2015年通報已確認漏洞數量最多的機構
與全球專家合作: 實現更安全的數位世界

59. Copyright 2017 Trend Micro Inc.59
Trend Taiwan - A fun place to work!
• WORK SMART
• LEARN EAGER
• PLAY HARD
• SECURE & LOVE THE WORLD

60. Copyright 2017 Trend Micro Inc.60
跨國界的超強專業團隊
• 日以繼夜，始終如⼀的專注
• 不分時區，沒有國界的專業團隊
• 共同努力創造領先業界的標準和產品

61. Copyright 2017 Trend Micro Inc.61
全人發展的訓練

62. Copyright 2017 Trend Micro Inc.62
富創意的資安英雄技術訓練
• 2015 Engineering Camp: Trend Micro Hacking Triathlon
• 2016 Machine Learning Contest
• 2016 Product Hack Contest

63. Copyright 2017 Trend Micro Inc.63
富創意的資安英雄技術訓練
趨勢科技 Capture the Flag (CTF)
網路攻防搶旗賽
2016年，共 10 組來自全球的駭客團隊進行搶旗
攻防大戰，趨勢將這場比賽視為培育資安人才的
重要活動，冠軍團隊可獲得 100 萬日圓獎金，而
最後由來自台灣的「217」獲得冠軍…

64. Copyright 2017 Trend Micro Inc.64
多采多姿的社團生活

65. Copyright 2017 Trend Micro Inc.65
趨勢科技在尋找擁有以下特質的人…
勇於創新/發揮創意
能傾聽並解決客戶問題
對技術充滿熱情
樂於團隊合作
有接受變動的彈性
誠信正直可信賴