3. Task
1.
Build a note-taking app that is better than the
competition
First released in 2008. Designed
for note-taking and task
management. 200 million users.
First released in 2016. Project management
and note-taking software platform designed
to increase productivity. 30 million users.
1
2
4. We need figure out the following things:
What do users use note-taking apps for?
Which apps do they use?
Where are the pain points with those apps?
How do they feel about their current note-taking options?
2. Objectives
5. Questions:
Which apps do you use to take notes?
In which situations?
What do you like & dislike about the app?
User interviews
Target audience
Between 20-30 (young professionals)
3. Plan
6. 4.1 Interviews:
User #1
Apps:
Built-in Samsung Notes app (Phone)
Usecases: random thoughts, shopping list,
to-do's
+ Quick
+ Convenient
- Difficult to find specific notes, chaotic
Built-in chromebook notes tab (PC)
Usecases: creative braindump
+ Simple and minimalistic
+ Old school retro vibe (typewriter font)
- Doesn't automatically save notes
- Can't make bullet points
Google Docs (Phone & PC)
Usecases: Work and study
+ Great for organizing notes (table of
contents, folders, searchable directory)
+ Documents always available on every
device (cloud storage)
- Background too white
- Extensions difficult to use
Interview
Date: 15-10-2022
Time: 12:00-12:40
Platform: Google Meet
Initials: M.P.
Age: 20
Connection to interviewer: Former
colleague
Education: Political Philosophy &
Critical theory
Occupation: Freelance Writer &
Volunteer
7. Apps:
iPhone Built-in Notes app
Usecases: to-do, shopping, reminders
+ Fast
+ Easy
- Hard to find notes, no organization
Google Docs (PC)
Usecases: Work and study
+ Perfect for organizing (structured folders,
can find anything)
+ Easy to share documents via links
- Ran out of storage (max 15 gb)
Microsoft Teams Built-in notes (PC)
Usecases: Work and study
+ Convenient for collaboration during
Teams call
- People are more used to Google Docs
Initials: K.M
Age: 22
Connection to interviewer: Friend
Education: International business /
marketing
Occupation: Marketing specialist
Interview
Date: 31-10-2022
Time: 11:00-11:20
Platform: Google Meet
4.2 Interviews:
User #2
8. Apps:
Samsung Built-in Notes app
Usecases: reminders, to-do, packlists,
book/movie recommendations
+ Good for spontaneous moments
+ Straightfoward
- She is too "lazy" to figure out all the
features
- Does not sync with an app on her
computer, unlike iPhone notes app and
Mac
Google Docs (PC)
Usecases: Edit newsletters, collaborate
with colleagues
+ On the cloud, accessible from anywhere
+ Easy to collaborate via links
- When opening PDF documents via link, it
is not clear in which folder they are located
- Images in Google Docs cannot easily be
copied
Initials: I.R
Age: 29
Connection to interviewer: Friend
Education: Design
Occupation: Marketing specialist &
sales
*Interview was conducted in dutch
Interview*
Date: 31-10-2022
Time: 16:30-17:00
Platform: Google Meet
4.3 Interviews:
User #3
9. 5.1 Summary of findings
Different apps for different
situations
Spontaneous moments Structured, focused
note-taking
vs.
10. 5.2 Summary of findings
Advantages and disadvantages
iPhone/Samsung Built-in Notes
app
Usecases: to-do, shopping,
reminders
+ Fast, Easy, convenient
- Structureless/unorganized
Google Docs (PC)
Usecases: Work and study
+ Good for organizing (structured
folders, can find anything)
+ Easy to share via links
- Limited storage (max 15 gb)
Microsoft Teams Built-in notes
(PC)
Usecases: Work and study
+ Convenient for collaboration
during Teams call
- People are more used to Google
Docs
Built-in chromebook notes tab
(PC)
Usecases: creative braindump
+ Simple and minimalistic
- Doesn't automatically save
notes
