The document describes a college management app called CollegeConnect. It is a 2-in-1 app that provides both project management and task organization for college students involved in various clubs and departments. The app aims to help students stay organized and track their work across multiple groups. It offers features like private/group chat, task manager, reminder settings, and media sharing. The company plans to launch free and premium versions of the app to attract customers and break even within 3 years. It sees the college student market as a potential opportunity given increasing mobile phone usage and the need for better task organization across groups.

1. The ultimate management
app for college!

2. WHAT IS THE PRODUCT?
●
Simply put, it is a 2-in-1 app
● Project management app
● Organisation and task
management app

3. ●
Colleges stress on extra-curricular skill
development and activities
●
Many colleges offer varying number of
different such groups, hereafter called
clubs and departments(C&Ds)
●
Majority of students are a part of different
C&Ds
Brief overview of the situation

5. Mostly it becomes very difficult to STAY
ORGANISED AND TO keep track of all
the work going on simultaneously in
one's
C&Ds.
This is what we plan to
address!

6. Company's Goals and
Course of Action
➔ Provide project management solutions and organisational
solutions online
➔ To present an app that helps in organisation of the user's
timetable
➔ To introduce the free and premium version in a way that
attracts maximum number of customers
➔ To review and then introduce improvements/upgradations
to ensure competitive advantage
➔ To break even by the end of maximum 3 financial years
from product launch

7. Why do we see it as a
potentially successful
app?

8. ●The consumers, especially the targeted market of
colleges students, are slowly shifting towards a mobile
phone culture.
●Organisation of the multiple tasks one has to do is
tedious, especially manually.
●Communication between multiple C&Ds can often get
confusing if not present in order.
This is where CollegeConnect
helps!

9. What sets it apart from the rest?
● Its 2-in-1 utility features : it combines the benefits of social
work platform and task manager
● Its user-friendly interface, ease-of-use
●
Additional features

10. Salient Product features
● Platform for private/ group chats
● A tab for task manager
● Reminder clock
● Sharing of media files
● Boolean search – differentiates between OR,
AND in search terms and displays relevant
results accordingly

12. ● CollegeConnect's first foray into the market
with its app
● Small team of 12 members
● The company's focus is on increasing efficiency
through e-organisation
● Faces decent competition - mainly from
companies that offer such products as a part of
their product line
Company
Overview

14. Potential Target Customers
● College students around the world
● We will begin marketing from India and then
expand to the lucrative markets around the
globe
● The customer base is quite large because of
the ubiquity of the product and its appeal
across various demographics

15. Potential Target Customers
Graphs/charts for two market
segements – India(top 2) and
the US (lower right corner)

16. MajorMajor
CompetitorsCompetitors

19. .

20. ● Private/group chat
● Option to share media with size < 1 GB
● Set reminders/ calendar dates
● Limited features available when the user is
offline
Free version

21. ● Sync with e-mails
● Timezone features for international
collaboration
● Option to prioritise whose message will be
displayed in the forefront
● Option to share media with size > 1 GB
● More features available when user is
offline
Premium version

22. ● Helps user to sift through irrelevant content by
allowing user to prioritise contact list
● Get message notifications from individuals but have
the option of replying later too
● Allow user to sort tasks on a single platform
● Provide timezone features to improve international
collaboration for informal projects
PODs

23. ● Provide a platform for online project management
● Provide options of creating usernames and being a
part of different groups
● Private/group chats
● Sharing of media files and folders
POPs

24. ● Caters to tasks that are not immediate
● Specific options for teams working on different timezones
● Provides updates for channels which have relevance at the
current time – no wastage of space, time
● Adding a new user into the same group means reapeating
same conversation over again – the offered product provides
option of retrieving older chats to group administrator.
● Boolean search allowed
USPs of College Connect -

25. Modes of Distribution
● Google Play – for Android
systems
● Introduce it for Apple iPhones
soon after launch

27. .
●
Free version can be
downloaded free of
cost. Only data
charges will apply
●
Premium version is
available at $1.99
for 2 months.

29. Incentives/Special offers
● Free 2-month trial of the premium version if one
user recommends the app to 200 non-users
● Free 1-month trial of the premium version to
first 700 users
● Terms and conditions will apply

30. .

31. Advertisement and Publicity
● Through social media – Facebook, Twitter etc
● Campus ambassador programmes
● Mails to student council, start-up incubators in
college.
● Videos on Youtube channels
● Word-of-mouth

32. ● Expand geographically
● Introduce Premium version 2.0 and maybe more
● Expand target market to include schools and small-
scale businesses/ companies
Plans for expansion

33. Created by
Parul Verma, BITS
Pilani Goa during a
marketing management
internship under Prof.
Sameer Mathur, IIM
Lucknow