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Do you know your users? Are your users engaged in the development of their business application? Do they enjoy working with your application? Developing a complex information system is a challenge for any development team. System architects and developers often prefer to concentrate on technology, data model and business logic, in the process neglecting the user interface. They forget that user interface is the only part of your information system that users see, and often the most important metric of usability and quality. High-quality user interface is not just a matter ofengineering, but also of social skills and life and business experience of developers. Make your customers happy!