The document provides an overview of using social networking to promote a business. It discusses various social media platforms like Facebook, LinkedIn, Twitter, YouTube and blogging. For each platform, it highlights statistics on user demographics and behaviors. It emphasizes the importance of having a plan that includes defining goals, target markets, actions and budget. It also stresses measuring results and revising the strategy. Tips provided include being a resource for others, combining personal and professional posts, focusing efforts and using time management tools to maintain a presence across multiple networks.

1. Using Social Networking to Promote Your Business September 30, 2010

2. what is social networking? Social networking (or media) focuses on building online communities of people who share interests and/or activities. Most social network services are Web-based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.

3. marketing 1.0

4. marketing 2.0

5. who is online? 62% are 25-54 years old

6. many, many options!

7. plan Plan THEN act Incorporate into existing marketing efforts Define goals and objectives Target market Action to take Budget Resources

8. plan Measure results Goals Costs ROI Revise

9. it’s all about… Relationships, Relationships, Relationships!

11. Be a resource AND ask questions

12. Combine professional and personal posts

13. Don’t let people forget you

14. 90/10 rule

15. Grammar, spelling and punctuation DO count!

16. Do not ever lie, swear, tell bad jokes and so on

18. focus! blog

19. facebook Over 500 million active users, HALF log on every day 61% of users are over 35 30% earn $60,000-$100,000; 32% earn over $100,000 Second most popular website in U.S. People have Profiles; Businesses have Pages

20. profile

21. page

22. examples

23. examples

24. advertising Can promote website or Facebook pages, events, applications and groups Daily budget Schedule Target audience Location Demographics Likes and interests Connections

25. linkedin Over 75 million members 38% are 35-49 years old; 33% are over 50 31% earn $60,000-$100,000; 38% earn over $100,000 48% have attended college 37th largest website in U.S.

26. profile

27. connections

28. company page

29. groups

30. answers

31. advertising As low as $10 per day Target audience Geography Industry Job function

32. twitter Over 145 million registered users Over 50 million tweets sent every day 30% of users earn over $100,000 45% are 18-34 years old; 24% are 35-49 49% have some college education

33. page

34. examples

35. examples

36. youtube Over 2 billion videos watched every day 36% are 18-34 years old 29% earn over $100,000 13% have attended graduate school 4th largest website in the U.S. “90% of Internet traffic will be video by 2012” (Nielsen)

37. channel

38. advertising Target audience Demographic Interest-based Content Buzz

39. blogging Almost 150 million blogs 25% of bloggers are 25-34 years old; 29% are 35-44; 21% are 45-54 23% post once a week; 27% post 2-3 times a week 67% of bloggers are men 9% are self-employed; 4% are for businesses

40. example

41. example

42. but I don’t have time!

43. time management

44. aggregators

45. why? Word of mouth on steroids!!

46. tell people!

47. it’s all about…

48. final thought…

49. find these slides… www.slideshare.com/debkrier