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Women'sVision Foundation Presentation

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Deborah Krier
Deborah Krier

The document discusses the popularity and demographics of major social media platforms like LinkedIn, Facebook, and Twitter. It notes that nonprofits are increasingly using social media to reach target audiences, build supporters, educate the public, and promote events and fundraising. Specific advice is provided on using LinkedIn, Facebook, and other tools like HootSuite to engage audiences and maintain a multi-dimensional online presence while balancing professional and personal content. Building relationships is emphasized as a key goal of nonprofit social media use.

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Taking the next steps You’re Online…Now What?
The numbers LinkedIn 60+ million users Facebook 400 million active users, HALF log on every day Twitter Over 105 million registered users
Nonprofits using social media All Organizations Associations Nonprofit Social Network Benchmark Report, April 2010
How Nonprofits use social media Nonprofit Social Network Benchmark Report, April 2010
Who’s online? Google Ad Planner Data, April 2010
Who’s online? Income at least $75,000 Twitter 30% Facebook 33% LinkedIn 46% Google Ad Planner Data, April 2010
Who’s online? At least 35 years old Twitter 62% Facebook 62% LinkedIn 77% Google Ad Planner Data, April 2010
Who’s online? Bachelor Degree or Higher Twitter 30% Facebook 26% LinkedIn 52% Google Ad Planner Data, April 2010
Why bother??? Reach our target audience – demos prove it Build supporters Two-way communication Educate Tell our story Promote events/fundraise Advocacy Share video testimonials Connect supporters
linkedin
linkedin
linkedin
linkedin
linkedin
linkedin
facebook What you type here goes to all Friends…or just those you select. Photos Videos Event Link
facebook Wall-to-Wall Message
facebook
facebook
facebook
Grammar, spelling and punctuation DO count! Do not ever lie, swear, tell bad jokes and so on Watch posting too much religion or politics Do not ever post something you don’t want “someone” else to see Remember that nothing is totally private In general
In general Don’t be one-dimensional Be a resource Combine professional & personal posts Don’t let people forget you Promote the social networking sites WVF is using prominently and often
Resources - hootsuite Twitter Feed Facebook Feed LinkedIn Feed
Resources - hootsuite
Relationships Relationships RELATIONSHIPS!

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Women'sVision Foundation Presentation