Social media is an invaluable tool in marketing your business, defining your niche and educating your potential client base that they need what you do

1. USING SOCIAL
MEDIA TO MARKET
YOUR BUSINESS
NICHE

2. 2
PRESENTER
Adam Kimmel
Principal Engineering Content Writer
ASK Consulting Solutions
Connect with me at:
@ASKConsulting3,
facebook/askconsultingsolutions
and on LinkedIn

3. “If no one understands the idea, no
one will value it.

4. 1.
The Idea
Uncomplicating the complicated
4

5. Dreams
Help People
I became an engineer to
improve the environment and
to help great ideas to come to
life
Freedom
I want to work for myself,
helping as many people as
I can on my terms and
growing a team who
shares my vision
5
I wanted to start a consulting firm
to chase my dreams my way

6. 6
THE TOOLS
▸ Degrees in chemical and mechanical engineering
▸ 15 years of R&D experience in industrial and consumer products

7. 2.
The Process
Why Should They Hire Me and How do I Win?
7

8. The Process
8
Strategy Training Execution

9. Strategy
▸ Define a niche (at least what I thought it was)
▸ Build a network of peers to learn the state of the art
▸ Find a hero and/or mentor
▸ Redefine and scope the niche (now that I know better)
9

10. Training
Blogs
A great way social
media helps the re-
education in a new
niche – find the
gaps!
Co-opetition
Connecting with
entrepreneurial
peers is great for
sharing leads,
overflow work and
feedback
Client pool
Social networks
yield an endless
client pool, and
provide the
background for
their journey
10

11. Execution
▸ 2 tiers:
1) Blog and inbound content – get
friends and connections to like,
comment and share
2) Warm contacts and outbound
marketing
11
Engineering Content Writing
 Start a dialogue to build network
 Develop reader base and build
reputation
 Leverage existing relationship
to lend credibility to skills in
new niche

12. RESULTS
12

13. Niche Re-Definition and Specialties
13
Engineering
Content Writing
Engineering Communication
▸ Social Media helped me identify 6 specialties that frame my niche
▹ 1) Healthcare IT 2) Consumer Packeged Goods 3) Academia
▹ 4) Transportation 5) Alternative Energy 6) Technology and Cloud Computing

14. Social Media Successes
14
Process Step
Strategy
• Network of
>1,300 peers and
clients
• Found a hero
• Shared new
niche/ passion
with friends for
feedback and
networking
• Followed and got
followed by peers,
clients and heroes
Training
• Found 3 blogs
with great tips
• Learned clients’
business pain
(groups, stories)
• Expanded
network to include
Twitter-primary
contacts
Execution
• Booked work with
4 warm clients in
first 6 months
• Forum for
published articles
and posts
• Forum for
published articles
and posts

15. 3.
The Reward
Am I Reaching My Dream?
15

16. 16
$20,000+Current and booked revenue in first 6 months
100%Satisfaction level, life engagement and energy
4 Peers and Businesses Supported
And a lot of users and clients’ customers

17. THANK YOU!
Any questions?
Contact me at
akimmel@askconsultingsolutions.com and on the
web at www.askconsultingsolutions.com